Colleges, universities, vocational schools and high schools are discontinuing graphic arts programs—even though students pursuing careers in print are much more likely to land successful positions upon graduation than students who’ve majored in web design, gaming, or computer science. Steve Johnson explains how to cultivate the next generation of printing employees.
It is when things go wrong clients stand up and take notice. Blow it, and you’ve not only lost a customer, but in today’s world you’ll be publicly tarred and feathered on social media. Handle it well and you’ve made a friend for life.
Steven Johnson takes stock of Charles Schwab & Co’s recent decision to replace its printed “On Investing” magazine with an email blast, and provides Mr. Schwab with several reasons why it’s a bad investment.
You offer great quality, terrific service, and competitive prices, yet some prospects still won’t work with you. Why? Steven Johnson uses a colorful analogy to show how customer disinterest can come from some unexpected places.
Steven Johnson is underwhelmed by market researchers offering a chance to win an Amazon gift card in exchange for his opinion. In this month’s “Johnson’s World,” he identifies what would make him more likely to respond.
Contrary to advertisements, no press is going to magically make you more money, but, wisely chosen, a new machine can be a useful tool on your carefully planned roadmap to increased profitability. Steve Johnson explains why you should stop looking at what equipment your competition has bought.
It’s up to us, the people who “make stuff,” to make sure our friends and neighbors know that print is alive in their communities, and that it needs their support. A century ago no one needed to point out the importance of print as an industry; it was assumed. No longer. We need to be more vocal about the important role we play. In the latest installment of Johnson’s World, Steve Johnson explains what you can do to get the word out.
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