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WhatTheyThink

Articles by Steve Johnson

Steve Johnson is a successful print owner and digital pioneer. Each month in Johnson’s World, he offers up his take on the day-to-day world of graphic communications.

Displaying 1-2 of 2 articles

Johnson’s World—Cheese, Sausage, Mushrooms, Shipping: Expand Your Reach and Find Your Niche

Published November 2, 2020

Looking for new markets? Tired of the same ol’ conversations about quality and price? Think: is there a simple action or additional service that will take out the competition?

Johnson’s World: Don’t Keep Secrets—You Are the Best Promoter for Print

Published October 14, 2020

It’s up to us, the people who “make stuff,” to make sure our friends and neighbors know that print is alive in their communities, and that it needs their support. A century ago no one needed to point out the importance of print as an industry; it was assumed. No longer. We need to be more vocal about the important role we play. In the latest installment of Johnson’s World, Steve Johnson explains what you can do to get the word out.