Steven Johnson takes stock of Charles Schwab & Co’s recent decision to replace its printed “On Investing” magazine with an email blast, and provides Mr. Schwab with several reasons why it’s a bad investment.
You offer great quality, terrific service, and competitive prices, yet some prospects still won’t work with you. Why? Steven Johnson uses a colorful analogy to show how customer disinterest can come from some unexpected places.
Steven Johnson is underwhelmed by market researchers offering a chance to win an Amazon gift card in exchange for his opinion. In this month’s “Johnson’s World,” he identifies what would make him more likely to respond.
Contrary to advertisements, no press is going to magically make you more money, but, wisely chosen, a new machine can be a useful tool on your carefully planned roadmap to increased profitability. Steve Johnson explains why you should stop looking at what equipment your competition has bought.
It’s up to us, the people who “make stuff,” to make sure our friends and neighbors know that print is alive in their communities, and that it needs their support. A century ago no one needed to point out the importance of print as an industry; it was assumed. No longer. We need to be more vocal about the important role we play. In the latest installment of Johnson’s World, Steve Johnson explains what you can do to get the word out.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.