Displaying 1-18 of 18 articles
Published December 16, 2022
Steve Johnson shares some tips for sending Christmas cards.
Published October 3, 2022
Vague musings, name-dropping, streams of consciousness, and occasional flashes of brilliance...from Johnson’s World.
Published August 2, 2022
No matter the medium, solid content will get the attention of your prospects. No amount of animation, keywords, or pretty pictures can hold audience attention without good content.
Published June 20, 2022
Colleges, universities, vocational schools and high schools are discontinuing graphic arts programs—even though students pursuing careers in print are much more likely to land successful positions upon graduation than students who’ve majored in web design, gaming, or computer science. Steve Johnson explains how to cultivate the next generation of printing employees.
Published May 9, 2022
The fur flies as Steve Johnson attempts to claw back a veterinary medicine rebate he was promised. Read on to see how customer loyalty programs can quickly become customer antagonism programs.
Published March 21, 2022
Steve Johnson calls out some nonsense—and what better place to start than the internet, home of social media, which is unequalled for nonsense.
Published February 15, 2022
It is when things go wrong clients stand up and take notice. Blow it, and you’ve not only lost a customer, but in today’s world you’ll be publicly tarred and feathered on social media. Handle it well and you’ve made a friend for life.
Published December 7, 2021
Steven Johnson takes a look at Dr. Steven E. Koonin’s new book on climate change “Unsettled”—an excellent book that is marred by bad chart printing.
Published October 26, 2021
Steven Johnson shows how customization and personalization based on bad data can lead to ill will, poor publicity, and even lawsuits.
Published September 22, 2021
Steven Johnson takes stock of Charles Schwab & Co’s recent decision to replace its printed “On Investing” magazine with an email blast, and provides Mr. Schwab with several reasons why it’s a bad investment.
Published August 10, 2021
You offer great quality, terrific service, and competitive prices, yet some prospects still won’t work with you. Why? Steven Johnson uses a colorful analogy to show how customer disinterest can come from some unexpected places.
Published June 15, 2021
Digital print or conventional print? Do you have a preference? More importantly, do your clients? If it is ink on paper, it is printing. The rest is just labelling.
Published May 11, 2021
Steven Johnson is underwhelmed by market researchers offering a chance to win an Amazon gift card in exchange for his opinion. In this month’s “Johnson’s World,” he identifies what would make him more likely to respond.
Published April 13, 2021
Contrary to advertisements, no press is going to magically make you more money, but, wisely chosen, a new machine can be a useful tool on your carefully planned roadmap to increased profitability. Steve Johnson explains why you should stop looking at what equipment your competition has bought.
Published February 9, 2021
Why do we give a Valentine gift to a loved one? To make that person feel loved and appreciated. Don’t you want your clients to feel loved and appreciated as well? Send them a Valentine’s Day card!
Published December 9, 2020
In Johnson’s World, a Christmas card sent last Christmas allowed him to make an informed political choice in the last election. Read about how and judge for yourself.
Published November 2, 2020
Looking for new markets? Tired of the same ol’ conversations about quality and price? Think: is there a simple action or additional service that will take out the competition?
Published October 14, 2020
It’s up to us, the people who “make stuff,” to make sure our friends and neighbors know that print is alive in their communities, and that it needs their support. A century ago no one needed to point out the importance of print as an industry; it was assumed. No longer. We need to be more vocal about the important role we play. In the latest installment of Johnson’s World, Steve Johnson explains what you can do to get the word out.
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