Johnson’s World—The Cat and Mouse Game: A Marketing Lesson from Walter the Cat

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Johnson’s World—The Cat and Mouse Game: A Marketing Lesson from Walter the Cat

The fur flies as Steve Johnson attempts to claw back a veterinary medicine rebate he was promised. Read on to see how customer loyalty programs can quickly become customer antagonism programs.

By Steve Johnson Published: May 9, 2022

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About Steve Johnson

Steve Johnson is a successful print owner and digital pioneer. Each month in Johnson’s World, he offers up his take on the day-to-day world of graphic communications.

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.