By Burke Cueny, VP of Marketing for Alliance Franchise Brands

There’s no doubt that the pandemic and other forms of uncontrollable change can be detrimental for businesses. However, to offset initial disruptions and potentially larger, more long-term implications when hit with the unexpected, leadership at organizations must act swiftly and rally their team. Even multiple departments and business units can work together to overcome the crisis.

For instance, at the onset of the pandemic, our leadership team at Alliance Franchise Brands, parent company to Image360, Signs By Tomorrow, and Signs Now, formed a crisis response planning group of franchise members and corporate executive team members. The group quickly assembled to rethink our operational strategies to help diminish uncontrollable pandemic pressures. Each impactful meeting left an indelible imprint on all three brands in 2020 and into 2021. Together, the crisis response planning group created a four-step plan, and immediately executed it to support our franchisees, their customers and their communities.