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How Direct to Consumer is Changing Retail

Direct-to-consumer retail for apparel, once the domain of upstarts, is now being more seriously pursued by larger brands, a move that has been accelerated by the pandemic. What does this mean for brands and retail? Is another upheaval coming?

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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By Cary Sherburne on Jul 12, 2021

Here's an example of progress in 3D imaging as discussed in this article: https://optitex.com/optitex-expands-its-fabric-management-offering-with-vizoo-and-swatchbook/

 

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