When we think of window graphics, we usually think of static clings or perforated vinyls, but there has been a growing movement to use digital signage technologies to make windows more dynamic. A new system, ActiveScene, the result of a collaboration between Avery Dennison and Sharp/NEC, is one such means of transforming a simple window into a dynamic display.

ActiveScene consists of two basic components. The first is a projection system from Sharp/NEC,  a ceiling or otherwise mounted projector. The second is Avery Dennison’s Vela Dynamic System. Vela is a “smart” or “active” window film that is essentially a liquid crystal display and can thus switch from transparent to opaque. The Vela film is applied to the inside of the window, and the Sharp/NEC display acts as a rear-screen projector, potentially turning the window into a dynamic display.

Avery Dennison Vela “smart” window film can be toggled from transparent to opaque to offer privacy—or act as a projection surface when combined with a display system from Sharp/NEC.