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Your Business Constraints and Print Business Software

Constraints are real. You can feel limited by them or you can decide to work with them in a way to maximize your results. No business is without constraints. With print software, humans and existing software are critical constraints to embrace.


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.


By Wayne Lynn on Jul 28, 2021

Jennifer - another good article. It is true that, in their current level of capabilities, people function as constraints on your business. On the other hand, when we look at them as human assets with significant upside for growth and development they are, by far, our biggest opportunity. Last November, an in article called Strategic People Management, I mentioned Carol Dweck and her book Mindset. She identified two mindsets: a fixed mindset and a growth mindset. Satya Nadella, in his book Hit Refresh, described the growth mindset as focused on learning, on keeping an open mind toward new information, and being less concerned with being good than with getting better. Sounds like a short list of the elements of a strong, positive, future-oriented culture, doesn't it? The deep issue here is leadership. Changing culture requires leadership. Yes, I agree with working with the constraints of what you have but don't stop there and keep settling. Talk to the person in the mirror. The change you seek starts with you!



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