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Your Business Constraints and Print Business Software

Constraints are real. You can feel limited by them or you can decide to work with them in a way to maximize your results. No business is without constraints. With print software, humans and existing software are critical constraints to embrace.

Wednesday, July 28, 2021

When we’re shopping for new print business software (web-to-print, Print MIS, prepress automation), we are generally looking for strengths and weaknesses of the software program. Of course that makes sense. I want to add another layer to your approach to assessing print business software in general: an understanding and respect for your business’ constraints. Every business has them and there are a few that are directly relevant to your software choices. It is your responsibility to know, understand, and take into consideration the unique constraints of your business.

I love this quote from Seth Godin’s blog:

A problem is solvable. A constraint must be lived with.


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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