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Displaying 1551-1600 of thousands of articles

 

Are You Content-Rich? The Impact on B2B Decision-Making (Premium Content)

In a world where content is king, service providers must assess how they are differentiating their businesses by offering valuable insight to clients and prospects. Service providers have a number of options for delivering content to clients, and this article discusses just a few.


“Then the Bottom Just Dropped Out”: A Glimpse at a Printer’s Ordeal

This unusual letter from a printer speaks volumes about what happened to the industry as a whole during the Great Recession.


The Scale of Inkjet

Sean Smyth of Digital Demand World, the publication for the digital print industry, looks at how the advancing inkjet market is changing to accommodate new technologies


Thoughts from the Smithers Pira Digital Print for Packaging Conference

I had the privilege last week of attending the Smithers Pira Conference in Atlanta on the topic of Digital Printing for Packaging. Having been on the advisory board for the conference it was rewarding to see the fruits of our labor being so well received by those in attendance.


Wide Format Graphics: A Critical Part of the Communications Mix (Premium Content)

Signage is becoming an increasingly important marketing component for attracting on-the-go consumers. Wide format graphics represent a major opportunity for print service providers. This article explores how retailers can use wide format graphics to increase their marketing presence in today’s cross-media world.


The Print 13 Decision and Its Rationale: An Interview with Heidelberg’s Andy Rae

Heidelberg won’t be at Print 13, but the company says it has other means of telling its story and exhibiting its wares. This interview casts light on Heidelberg’s new marketing strategy.


Neenah Paper Leverages Online Presence and Unique Prints for Historical Preservation, Fundraising

Neenah Paper is “running towards new media,” not running from it, with its The Beauty of Engraving and The Beauty of Letterpress sites. They are also leveraging this presence to financially support two worthy causes: preservation of the Hamilton Wood Type & Printing Museum and support for victims of the Moore OK tornado tragedy. Read more.


Why Most Sales Pitches/Presentations Suck

The number one best answer to any question posed by a prospect during the sales process is a clarifying question (hopefully several of them). The two best clarifying questions are, “what business challenge are you trying to solve?” and “how would you define wild success?”


Transforming and Automating Workflows: Packaged Workflow Solutions

David looks at some of the packaged workflow systems that are now being offered, either with hardware products or as standalone solutions. He will look at them as primary support for a device as well as how they work in the context of a broader plant workflow.


Road Trip: A Visit to EFI’s Inkjet Solutions Facility

This is Part I of what will be an occasional series of manufacturer “Experience Center” visits.


Education: Building Your Own University (Premium Content)

With today’s challenging economy and technological advances, graphic communications service providers continually need to reassess what they are doing and how they are doing it. This article provides recommendations on how to set up a “self university” for yourself, while simultaneously building the right infrastructure for your employees.


Ricoh Europe’s Graham Moore Discusses Ipex 2014, Ricoh Customer Engagement Strategies and More

Following Ricoh’s announcement that it would not be participating in Ipex 2014, WhatTheyThink Senior Editor Cary Sherburne reached out to Ricoh Europe’s Graham Moore to learn more about this decision and Ricoh’s overall customer engagement strategy.


Interpersonal Skills Influence Job Performance

It is universally accepted that one’s interpersonal skills will have a direct effect on their ability to interact and get along with others, build critical relationships and function as a productive member of a team. Whether we consider their communication effectiveness or the way they approach and solve problems the soft skills they possess will either inhibit or contribute to their success.


Offline Coating

Successfully integrating digital printing into your manufacturing process requires more than a digital press. Prepress and post press workflow changes and equipment are often required. Most printers have inline coating on their offset presses. Offline coating may be a new area with the addition of digital presses. What is right for you depends on your customer’s needs.


When Sellers Say, ‘Show Me the Money,’ What Should They Expect to See?

Everyone with a printing company to sell dreams of making a deal with full payment in cash at closing. That’s an achievable outcome for some sellers, but not for others. Two case studies provide a helpful dose of realism.


In-Plants Stay Competitive by Responding to Change (Premium Content)

Today’s in-plants are continually re-inventing themselves to remain competitive. This article provides examples of a variety of organizations that are stepping up to today’s challenges by evaluating their offerings and making changes based on customers’ demands and market shifts.


Electronic Billboards in the U.S.: Profit Is the Main Motivator of Growth

Greater revenue utilization and lower labor costs will drive the slow but steady growth of electronic billboards—despite public and government opposition—but print billboards will still account for more than 96% of all billboards by 2015.


A Printer’s Online Infrastructure Investment

Doing business online requires an infrastructure investment. Your business needs to be able to control content, commerce, and customer engagement online from your home base online – your domain.


Opportunities in Print Equipment Markets

The total global market for new printing equipment was $21.5 billion in 2012 and will reach $22.7 billion by 2017 according to our new research study.


Moving From Marketing to Strategy

I started my last article with two questions. Does your company matter in the market? If your customers got up next Monday morning and discovered your business was no longer open, would you be missed?


xpedx Road Show Offers Data and Demos for Prospective Wide-Format Print Providers

WhatTheyThink's Richard Romano attends an xpedx wide format printer summit and comes away with the impression that a cutter stole the show!


Augmented Reality: Taking Hold with Practical Applications (Premium Content)

Although a number of the initial AR marketing techniques have been a bit gimmicky, practical applications are beginning to emerge. This article provides some examples of how the technology is being effectively used today.


Precious Fluids II: Wide-Format Inks Are Opening Up New Applications for Graphics Providers—And Vice Versa

In part I of this feature, we took a broad look at the different categories of inks available for wide-format inks. This week, we’ll take a closer look at how inks handle different applications (or perhaps vice versa) and, more importantly, how to think about ink in the context of choosing wide-format equipment, and how to measure and evaluate estimates of things like “cost per square foot.”


Does Your Business Have A Magnet?

Does your company matter in the market? If your customers woke up next Monday morning and discovered your business was no longer open, would you be missed?


Gaining a Competitive Edge (Premium Content)

The High-Velocity Edge, a reissued edition of five-time Shingo Prize winner Steven J. Spear’s book entitled Chasing the Rabbit, describes the things that set market-dominating companies apart. This article provides examples of companies that are leveraging critical success factors to set themselves apart from the competition.


Wide-Format: Equipment & Financial Takeaways

Dan provides a summary and his take on some of the results from a recently conducted SGIA Survey. The full survey results will be published in the SGIA report " Equipment & Financial Outlook Benchmarking Report".


Pricing for Added Value (Premium Content)

Today’s print market is as competitive as ever and so it is essential that you understand how to use pricing to maximize your profits.


A Real Commitment to Change (Premium Content)

A commitment to real change requires real risk because you have to be all-in for it to work. Too many technology projects fail because nobody was committed to bring forth the change necessary for success.


Transforming and Automating Workflows: Workflow Systems, déjà vu all over again

This series of articles by David L. Zwang focuses on the processes and products that can lead to the transformation of your current workflows and business, to prepare you for the new challenges ahead. In this article, David moves the discussion forward, now focusing on ‘workflow systems,’ what that encompasses, and some of the things you need to pay attention to as you review them. All of this done with an eye toward building a flexible platform upon which to grow.


What Would Michael Porter Think?

I am naturally curious. I have always enjoyed learning and early in my career made a point of immersing myself in the work of some of the best thinkers in the business world. First, it was Peter Drucker whose writings are the foundation of what I know about management.


Interview with JoAnn Hines, The Packaging Diva

JoAnn is a syndicated packaging writer who is arguably the most prolific “packaging person” on social media. I have been following her for years and thought it extremely appropriate to have her featured here for the WhatTheyThink Labels & Packaging audience. Following are the highlights from an interview with “The Packaging Diva”.


Thought Leadership Counts!

Bruce H. Rogers and Russ Alan Prince co-authored a book entitled Profitable Brilliance: How Professional Service Firms Become Thought Leaders. This book identifies three key criteria for success in becoming a thought leader. This article provides examples of industry players that are already following this advice.


Precious Fluids: Wide-Format Inks Are Opening Up New Applications for Graphics Providers

There is, in some ways, a fundamental paradox when it comes to wide-format inks. There are more ink choices than ever, and yet for any given piece of equipment, you are generally stuck in a “one-cartridge-fits-all” situation.


Is Your Sales Team Holding You Back?

I frequently hear that incumbent sales people are inhibiting a company’s ability to introduce new products and services and are increasingly resistant to prospecting for new business opportunities. As the role of the sales professional continues to evolve we need to rethink our pre-conceived paradigms regarding what top performing sales professionals look like. A carefully designed strategy for attracting, recruiting and selecting sales talent is an essential component to building a sustainable business.


Why We Choose Choice

In this guest article, Xerox’s Dustin Graupman talks about why choice is good, sheds some light on the Xerox acquisition of Impika, and expands the discussion of the value of choice beyond simply choosing among technologies to a discussion about why choice is important for the business as a whole.


Digital Folding Carton — How to Make it Work for You

With the market pushing packaging printers and converters towards shorter runs and faster turnaround times, you might be tempted to assume that folding carton printing is on its way out.


Bundling - Know What It’s Costing You (Premium Content)

There are many ways to structure a deal. One way is to bundle other services, equipment or consumables together to alleviate upfront costs. This type of deal can be very beneficial for the printer and the vendor. It does make it harder to do comparison shopping and evaluate true costs. Make sure you make an informed decision before agreeing to this type of deal.


Making Investments in “Print Plus” (Premium Content)

A combination of media types==online, mobile, social, and print—is critical to today’s overall communication process. Industry firms are playing a significant role in serving customers across all forms of communication. This article explores how print is being used in conjunction with other channels to improve communications with customers.


New Product Announcements at ISA 2013

Last month’s ISA show at the Mandalay Bay Convention Center was a good opportunity to review the wide-format graphics market and some of the spinoff products in adjacent markets.


Technology’s ROI Requires People (Premium Content)

Technology alone does not create value, differentiation, or competitive advantage. It has to be combined with strategy and execution (by your people) – that’s where real differentiation happens.


Why Printers Must Ask Themselves, “Is My Business Irreplaceable?”

The profitability gap between the best-performing and the weakest printing firms is wider than ever. It reflects the difference between the “haves”—firms with effective strategies for competitive differentiation—and the “have nots,” which lack them.


Kodak’s German Sacristan Talks About ROMI, Big Data and More … (Premium Content)

German Sacristan is ROMI (Return on Marketing Investment) Developer for Kodak and the author of The Digital and Direct Marketing Goose: 16 Tips and Real-life Examples That Will Help You Lay More Golden Eggs. His work is focused on helping marketers gain increased ROI through the use of data and effective marketing techniques. We spoke to him recently to learn more.


On Demand Marketing: It’s Here and Now! (Premium Content)

Technology and consumer expectations related to communications will continue to force marketing experiences to evolve. This article explores how successful service providers are re-evaluating their services to help clients succeed in today’s “on demand” marketing era.


The Shows Must Go On! Next Stop: FESPA London

Perched on the northern quay of the Royal Victoria Dock in the Docklands of London is the ExCel Centre, an exhibit space constructed in 2000 but retooled and overhauled for the 2012 Olympic Games, where weightlifters, fencers, boxers, and wrestlers grappled for the gold. Next month, the Centre will host competitors of a different sort.


The Flexible Packaging Sector, excerpts from 2012 PRIMIR Research

To help us introduce the various packaging sectors to the growing WhatTheyThink Labels & Packaging readership we asked PRIMIR if we could pull excerpts from their 2012 study that Karstedt Partners was commissioned to write titled Packaging: Evaluation of Vertical Markets & Key Applications.


Definitions Shift and Understandings Change as “Printing” Takes On a Third Dimension

Although it may be difficult for traditionalists to imagine, “printing” can be done in more dimensions than two. The Inside Printing 3D Conference and Expo made clear why this high-touch manufacturing process is gaining increased attention both as an emerging technology and as an investment opportunity.


Efficiency & Innovation in Wide-Format

I recently had the chance to attend PIA’s annual Continuous Improvement Conference, and among the many kernels of information I left Indianapolis with was the concept that innovation and efficiency go hand-in-hand.


Personalization Goes Mainstream (Premium Content)

To keep their products and services top-of-mind, marketers must offer highly personalized communications that are relevant to each recipient and communicated via the right channel. Personalization has finally gone mainstream, and marketers must consider individual needs and preferences to drive consumers to take action.


Samsung Partners with Blurb for Unique Native Photo Printing App

Last month, Blurb announced a global partnership with Samsung for auto-creating photo books and magazines on the company’s new GALAXY S 4 smartphone, available today from T-Mobile and later this week from other carriers. Senior Editor Cary Sherburne spoke with Blurb SVP Bruce Watermann who shared details about the app and his thoughts about mobile and print in general.


The Role of the CEO When Transforming Your Business (Premium Content)

The challenges that we face when transforming a business are substantial and require the involvement of the entire organization. Each member of the team plays a different role but without the involvement of the CEO the chances of success are drastically reduced. In many situations there are multiple strategies in play; while the legacy business must be maintained and expanded the transition team must define and create the future. Under these circumstances, the CEO’s role must be carefully examined and defined.


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