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Sign of the Times: Franchises Hold Strong

Being part of a print or sign franchise family has become quite appealing—especially when you consider the core advantages. Joanne Gore looks at the health and growth potential of franchises, as well as the advantages to being part of a franchise.

Monday, May 10, 2021

One of the main reasons for becoming a franchise owner is the appeal of less operating risk and more security, predictability, and a greater chance at success than if you chose to become an independent business owner.

In 2007, the franchise industry as a whole, generated $675 billion in the US, according to Statista. Fast forward to 2019—US franchise output increased by 16%, generating $787.5 billion. According to WhatTheyThink’s Printing Outlook 2021, 45% of printing businesses with 1 to 19 employees said that revenues decreased 25% or more, with the franchise networks performing slightly better at an average of 23% year-over-year decline. In the 2021 Print Franchise Review, Cary Sherburne expects to see the franchise networks continuing to play a role in print industry consolidation as 2021 and 2022 play out, with a return to a much stronger position predicted by year end. This is largely due to the infrastructure franchisors provide to help their members rebound, a set of services not readily available to an independent printer.

Let’s dive into what makes franchises so advantageous, and why sign franchises in particular, are presenting opportunity in the wake of the pandemic.


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About Joanne Gore

Joanne Gore is a B2B marketer, content strategist, author, and president of Joanne Gore Communications (JGC), a full-service marketing agency that helps the print industry sell more print.

With over 30 years of experience in the tech and print industries, Joanne brings a unique perspective to the challenges and opportunities facing today’s PSPs. She is a frequent contributor to industry publications and a passionate advocate for helping businesses understand who they help, how they help, and why it matters.

When she’s not helping brands grow, Joanne is leading conversations on key trends like sustainability, digital transformation, AI, customer experience – and the evolving role of print in today’s marketplace.

Follow Joanne on LinkedIn | Visit Joanne Gore Communications

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