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How to Participate in Industry 4.0—Part 1: State of Readiness

In this new series, we look at Industry 4.0. Not as a marketing term, but in an actionable way so that you can begin or continue to prepare your company and participate in the many benefits. In this first article of the series, we start at the beginning and look at the state of readiness.

Tuesday, April 20, 2021

By now we have all heard about Industry 4.0, also known as the Fourth Industrial Revolution or sometimes also referred to as The Industrial Internet of Things or IoT. While there are differences between each, the terms are readily used interchangeably. Generally, they are used as a marketing tag for products and services and as something to aspire to in the media. But what is it really?

Put simply, it is a way to automatically facilitate the exchange of data between individual stakeholder processes throughout the supply chain. The benefits of a connected value chain are significant. Imagine, a consumer ordering a customized product online, where the order goes directly to an automated manufacturing system without the need to have any discussion with the buyer or manufacturer.

As a consumer, print services provider, equipment manufacturer, or supplier of support products and services, how can you translate all of this into something actionable? Ultimately, it isn’t about an individual product you can buy or a service you can sign up for. Web2Print system implementations, which have grown especially in light of the pandemic, offer a small sampling of some of the benefits. However, even with Web2Print, which offers a semi-manual way to place an order, someone needs to go online and place an order, which then could go to a procurement service like Amazon or directly to the manufacturing plant. But then what happens? Usually, human intervention on many levels to varying degrees. So, if you want to prepare your business for Industry 4.0 and all of the benefits, where do you start?


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About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

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