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What Problem are You Asking Print Software to Solve?

Lots of activity, little in the way of results is often the situation when your culture jumps to solutions without defining the problem first. Pause, say the problem out loud. Ask others to say it in their own words. Don’t move to the “how” until you all agree on the “what.”


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.


By Cliff Hollingsworth on May 26, 2021

Jennifer--you are my hero. Hopefully the people will listen to YOU!! I have said this over and over and over and it's like talking to a wall. Maybe before I retire, this question will resonate with someone and cause them to pause.


By Corry Casler - PressWise on May 26, 2021

If you’re on your 4th MIS system and you find yourself saying, “This one doesn’t work either”, the problem likely isn’t the software. It can be intimidating to acknowledge that you have problems in your business or the software selection you made, especially to a consulting firm or the software sales team, but the good ones, the really good ones, have a heart to help and get immense satisfaction with client successes. The key is, they need to understand “what” areas you need help with. “Everything” isn’t an answer. I agree with Jennifer. Open up with your team, identify “what” issues or processes need improvement and clearly share those with your software team that are skilled to help.



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