By Wayne Rasor, Director of Digital & Exterior Technology at FASTSIGNS International, Inc.

As businesses start to open back up, the way businesses interact with their customers has changed. “Contactless” has become the key phrase, and merging print media with digital media is key to unlocking the way forward in today’s pandemic-recovery world.

QR codes and Near-Field Communication (NFC) enable customers to make a static sign digital in a simple way. Imagine being able to scan a code or tap your phone to a static sign, and an image, video, website, contact card, or map location instantly pops up on your phone. These protocols enable the static world to become digital and dynamic.