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As part of our preview of next week’s Technology Outlook Week, Pat McGrew looks at how your workflow infrastructure and the software that supports it can foster customer loyalty.
Monday, May 17, 2021
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Stay informed. Stay competitive. Stay ahead.Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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The link between your software installation and your customers may seem murky, but your ability to onboard work, process, invoice, and deliver efficiently can be a key selling proposition. The platform for efficiency is your workflow infrastructure and the software that populates it. Look at your current processes and the software that supports them. Think about the number of hours it takes to completely onboard a job, move it through to production, and then mail or deliver. How does that process look to your customers?
