Video conferencing is well designed for the printing industry where speed and turnaround are critical for many print projects. With video meetings, printers can improve the design and proofing process and share screens with decision makers. Printers can train customers how to prepare files correctly and walk them through the proper ways to create PDF files, correct bleed issues, and overcome font issues and resolution. Printers can offer real-time help in mail list management and personalization. Sales calls can be more productive, since the salesperson can share samples and better explain the benefits of the company’s quality and service.

Just as every person in the print shop communicating with customers must have an email address, they will also need video conferencing capabilities. It will require an investment in hardware, software and internet bandwidth. Each workstation will need:

Video conferencing is becoming the business communication of choice because it engages the participants. Face-to-face conversations build trust, particularly since all parties can see the non-verbal cues. Problem-solving is better done face-to-face. If you want to move to the next sales level and reach larger companies, make the investment now so you are the technology leader in your market and the printer people want to do business with today.