John Giles is a consultant for the printing industry who works with Tom Crouser and CPrint International to help printers prosper. Contact John at (954) 224-1942, [email protected], or [email protected]
During the pandemic, profitable printers had a shared characteristic: they were proactive in selling and didn’t wait for customers to come to them. Contributor John Giles looks at six habits that allowed printers to be profitable during the pandemic.
Video conferencing is becoming the business communication of choice because it engages the participants. Face-to-face conversations build trust, particularly since all parties can see the non-verbal cues. Contributor John Giles outlines the advantages and requirements for effective video conferencing.
The COVID-19 pandemic is forcing the world to change quickly, and printers don’t have the luxury of waiting to see what’s going to happen. They must start getting business as quickly as possible and make up for the weeks of sale losses. To survive, it will take fast action on the part of print owners to adjust to the new post-virus economy. Luckily, most practices are already available to deal with the new dynamics. John Giles explains how many printers are reviewing their business practices as they deal with what they have learned from the lockdown.
How well-versed is your prepress staff in using common applications like Adobe InDesign or Photoshop or Enfocus Pitstop? If their knowledge is limited and what should be simple tasks take hours, you’re wasting time (and money). Well-trained prepress employees can give you a competitive edge and increase your profit margins. John Giles offers some easy tips for boosting your staff’s prepress software skills.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.