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Train Your Customers: An Educated Customer Is Your Best Customer

As the pandemic changes the print-buying environment, it becomes more important for customers to understand the new technology and business practices that make buying printing easier. Contributor John Giles explains how to train your customers and establish realistic expectations.

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About John Giles

John Giles is a consultant for the printing industry who works with Tom Crouser and CPrint International to help printers prosper. Contact John at (954) 224-1942, [email protected], or [email protected]

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