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Train Your Customers: An Educated Customer Is Your Best Customer

As the pandemic changes the print-buying environment, it becomes more important for customers to understand the new technology and business practices that make buying printing easier. Contributor John Giles explains how to train your customers and establish realistic expectations.

By John Giles

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About John Giles

John Giles is a consultant for the printing industry who works with Tom Crouser and CPrint International to help printers prosper. Contact John at (954) 224-1942, [email protected], or [email protected].

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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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