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Kornit Boosts Quality, Durability, Flexibility for Digital Direct-to-Garment Printing

Kornit recently upped its direct-to-garment (DTG) game with announcement of the Kornit Atlas MAX printer, incorporating new technology that allows much more detail to be printed on garments than before. MAX technology is expected to be available for direct-to-fabric printing in the future.

Monday, May 03, 2021

Kornit, a leader in digital textile printing solutions, recently launched a new version of its popular high-end direct-to-garment (DTG) printer. The Kornit Atlas MAX, which the company positions as a carbon-neutral industrial-scale DTG production system, is currently commercially available. The product was introduced by CEO Ronen Samuel and CMO Omer Kulka in a well-attended virtual media event.

Ronen Samuel (left) and Omer Kulka

The MAX technology delivers exceptional quality with fine lines, a broad color gamut, and impressive detail. One example is the ability to simulate embroidery, as shown below.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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