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Displaying 1551-1600 of thousands of articles

 

Expand Our Thinking About Web-to-Print (Premium Content)

Web-to-print has to become the set of tools that enable printers to be competitive on the web. This is a whole lot more than a B2B business card site. It requires us to rethink the way we shop for solutions and partners.


From Bindery to Digital Books… Printing is Good Business for Bridgeport National Bindery (Premium Content)

For the majority of its 65-year history, Bridgeport National Bindery (Agawam, MA) established its name by providing bookbinding. In 2003, Bridgeport began printing to satisfy the demand for single-run production. This article outlines how BNB has evolved its services to meet customers' changing needs.


A Portrait of the Artist as a Wide-Format Printer: Learn to Think Creatively

In last week's feature, guest writer Dan Marx outlined five "essential truths" about wide-format printing, and in his introduction he mentioned that he's witnessed "a full-blown revolution: a complete movement away from old-school analog technology." Over the past several months, as I have spoken to equipment manufacturers and suppliers for these weekly features, as well as other analysts, one thing that always comes up is the fact that more and more traditional printing companies are expanding into wide-format printing


Survival of the Small to Mid-sized Printing Company in Today's Chaotic Environment

This white paper deals with some of the most immediately beneficial strategies that leaders can pursue in increasing their opportunities to survive and thrive. We show how to make an immediate impact and how to improve your long-term business fundamentals.


More Economic Sameness (Premium Content)

Dr. Joe explains last Friday's employment report, takes a look at employment in our industry, and explains why ad agency revenues are going up when everything else seems to be going down. Speaking of down, sit down before you read his comments about the latest recovery indicators. Yes, Dr. Doom seems to have infiltrated this column, again.


Don't Hire People Just Like You! (Premium Content)

Optimizing the performance of your sales organization can be accomplished by great strategy and superior execution but if you don't begin with the best talent available, successfully executing your strategy will be comprised. And you won't be able to identify, recruit and select the best talent if you don't have a structured, effective set of processes in place.


Pel Hughes Rebuilds Itself as a Marketing Services Business (Premium Content)

Like many other local companies, Pel Hughes was affected by Hurricane Katrina. In the aftermath of the hurricane, the company transformed itself from a traditional commercial printer into a marketing service provider. This article outlines the services that Pel Hughes offers its customers and also explores its success with "Drip Marketing" campaigns.


Five Essential Truths About Wide-Format Inkjet

Dan Marx, Vice President Markets & Technologies, SGIA, draws out some "essential truths"-real kernels of wisdom-that can benefit any company looking to enter wide-format or grow their existing efforts in this area.


Setting Yourself Apart Through Technology (Premium Content)

Food packaging safety is become a more prominent area in the United States. Insuring that chemicals and odors do not penetrate the package is of great importance to the end customer. Sun Chemical has designed a system of products and procedures to do this.


Insights for Selling to the Financial Industry (Premium Content)

Caslon, the management company of PODi, the digital printing initiative, recently analyzed PODi case studies in the financial services industry to determine if there are common challenges and interesting solutions for those challenges.


X-Rite Pantone: An Inside View

Senior Editor Cary Sherburne recently had the opportunity to visit two X-Rite and PANTONE locations, in Grand Rapids MI and Tewksbury MA, respectively, including hands-on with X-Rite instrumentation, a tour of the manufacturing floor, discussions with software engineers, and time with the company’s CEO Tom Vacchiano.


Ricoh: Serious about Marketing Services (Premium Content)

Ricoh recently made a significant investment in PTI Marketing Technologies. Barb Pellow interviewed two company executives to garner a better understanding of the implications of this transaction.


Beyond Paper: New Wide-Format Substrate Options

In last week’s feature, we spoke about flatbed wide-format printers, and remarked that one of their big selling points was that they could print on a bewildering variety of materials—increasing the number of applications that creative shops could develop, the more niches shops could carve out for themselves, and the better they could serve their clients.


Identifying and Selecting the Right Sales People – Objectively! (Premium Content)

The effectiveness of your recruiting, hiring and promoting strategies has a definitive impact on revenue and profit streams. In a time of industry transformation, when high performing employees are required, it is even more critical that you examine and re-engineer the processes you use to hire talented sales professionals.


Impressive progress in printed electronics signals new market opportunities for printers

With price pressure and volume reductions being forecast for print, the industry it is on the lookout for new opportunities. Adding electronic capability has been on the horizon for many years. After a hiatus instigated by the global slowdown, there are encouraging examples of how print might evolve to create new high-value print products.


Visit to HP “Experience Center” Finds the Graphic Solutions Business Unit in “Business as Usual” Mode

Recent news from HP has been turbulent, raising questions about the status of the company’s graphics business. Some light was shed last week at a customer event at HP’s Graphic Arts Experience Center.


The Outsourcing Equation for Software Integration (Premium Content)

In approaching integration, businesses must consider scope and scale, choose between internal versus external execution, and address the associated technical issues to ensure an effective end-result. Given the complexity of the systems integration process and the systems that need to work together, printers may need to seek systems partners rather than walking away from opportunities. This article covers strategies for success when utilizing external systems integration resources.


Wide-Format Flatbed Printers Are On a Roll

Since the advent of the wide-format printing market in the late 1980s/early 1990s, the vast majority of the output devices on the market have been rollfed devices, printing on flexible substrates like paper or canvas that unfurled into the device, rather like a web press. The finished graphic was then often mounted onto a rigid material for display, installation, or other end use.


Heidelberg and Trade Shows

Andy gives his take on why he thinks Heidelberg has made the decision to withdrawl from Ipex 2014


Risk and “Uncertainty” are Not the Same (Premium Content)

Don't be uncertain about the risks of reading Dr. Joe's column about risk and uncertainty. It's not often he gets to use the word “actuarial” in a column about printing. Everyone thinks they know what ROI means, but just one little letter makes a big difference.


Drupa 2012, the Inkjet Drupa…again? A closer look at Komori

With this fifteenth article of the series, David begins to look at companies and their ‘future’ production inkjet offerings and applications. In this article he looks at Komori, its products and apparently new role in the sheetfed inkjet space.


Innovation: Easy to Talk About, Hard to Do

Who do we respect most in business? The individuals or companies who talk the best game or the individuals or companies who execute?


Critical Insight for QR Code Success (Premium Content)

Although awareness and adoption of QR Codes and other mobile response technologies is growing, there are a number of challenges associated with driving audience interaction and adoption. Best practices are coming to light as companies continue to utilize QR Codes more effectively, leaving little room for excuses when delivering a poor experience to the target audience. Conducting rigorous testing before launching a campaign will help create a great experience that generates results.


Dark Clouds and Silver Linings: The Latest Economic Data May Be Gloomy...But Data are Not Destiny

This week, we’re going to take a step back from our look at the nuts and bolts of wide-format printing technology and look at the industry and the economy from “20,000 feet”—and hopefully not have a William Shatner-esque experience.


Pouring Another Cup O’ Joe: Points for Sellers to Ponder as the M&A Climate Improves

A pent-up eagerness for deals makes it all the more important for those venturing back into the M&A marketplace as sellers to be clear about why they should sell—and why buyers should want to acquire them.


Interpreting Media Use Headlines (Premium Content)

Dr. Joe's glad he didn't buy Facebook stock, and explains why the company's stock price matters little to media decision-makers. And then there's the magazine circulation thing. Why is everyone so surprised that it's down? Yet again he rails about inflation, but at least he has some fresh new inflation multipliers to annoy company controllers and CFOs


Become Extraordinary by Building a Loyal Customer Base! (Premium Content)

Savvy businesses know that they can build a loyal customer base by providing extraordinary value-added customer service. This article references recent industry research to describe how print service providers can improve loyalty by becoming strategically important to their customers.


Navigating the RIP Tide: Print Workflow Software Comes in All Shapes, Sizes, and Capabilities

Richard provides some features and issues to keep a special eye out for when looking at RIP's for wide-format printing.


What Can We Expect in 2014 (Premium Content)

Andy gives a followup on some of the responses he received to a recent article where he commented on HP’s decision not to exhibit at the IPEX trade show in 2014.


Are Your Sales People an Asset or Liability? (Premium Content)

The role of the sales person has dramatically changed and companies are struggling with how they recruit, hire, compensate, train and manage these essential employees. In order to address this challenge a systematic approach should be designed and implemented. In this series of articles we will address this challenge.


Is the Time Right for Digital Postal Mail? (Premium Content)

Digital postal mail system provider Zumbox recently announced that it had secured $10 million in Series C capital, bringing total capital raised to $28 million. What’s driving the interest on the part of investors? Senior Editor Cary Sherburne speaks with Zumbox to learn more.


Pitney Bowes and ORION Printing: Optimizing the Marketing Supply Chain for IPG (Premium Content)

ORION Holdings and Pitney Bowes have launched a strategic partnership enabling ORION Holdings to create a new unit, ORION Printing. Through its partnership with Pitney Bowes, ORION Printing will focus on supplying print management solutions to IPG companies globally. This article discusses the actions that marketers can take to increase the efficiency of their processes for ordering, storing, and delivering marketing materials.


When we say ‘Become a Solutions Provider,’ this is what we mean (Premium Content)

Selling print is a commodity business. In search of higher margins, the mantra is to become a Solutions Provider, aka Marketing Services Provider. Unfortunately the terminology seems to take on many meanings and the message gets diluted.


End Game: In Wide-Format Printing, Finishing is Where the Real Work Begins

Those new to wide-format printing—and even some veterans—often give short shrift to what happens to a print once it comes off press. In wide-format printing, however, the real added value is often in the finishing.


Hierarchy of Needs: Print Customers

Much like Maslow’s Hierarchy of Needs for humans, printers need to elevate their offerings above quality, service, and price in order to stay competitive.


Fail To Plan, Plan To Fail: the Necessity of Strategizing Acquisitions

It may be possible to run a printing company without a formal plan, but buying or selling a printing company will be very difficult to bring off successfully without the help of a written roadmap. An acquisition plan is a vital navigation aid that guides the process and certifies the desirability of the deal.


Drupa 2012, the Inkjet Drupa…again? A closer look at Founder Electronics

In this fourteenth article of the series, David looks at Founder, its production inkjet offerings and applications.


Requiem for a Heavyweight: The On Demand Printing & Publishing Exposition & Conference

Charlie Corr of mimeo.com looks at some of the history surrounding the On Demand Show


Marketing Automation: Learning How to Pull the Trigger (Premium Content)

Using advanced data management and cloud-based marketing tools, marketers can send trigger-based communications and create individual campaigns specifically designed to be sent to members of a defined target audience at precisely the right time. This article provides an overview of trigger-based marketing techniques and describes how small and medium-sized businesses are leveraging trigger-based marketing to improve their bottom lines.


European demographics and advertising trends – how they will affect print

With the Olympics starting in London, let’s turn our attention to Europe and specifically the future of print and paper in Europe.


Beyond the Pale: White Inks Offer Unique Wide-Format Challenges and Applications

Those of us used to traditional offset and digital printing rarely give the concept of white ink a second thought. After all, “white” is typically synonymous with the color of paper, so when we want something to be white, we design it with the absence of any color. (Tellingly, in Adobe InDesign, we select the color swatch labeled “Paper.”) There are situations, however, when—oxymoronic as it may seem—we need to specify the color white.


Heidelberg, A New Vision for the Future?

Last week the following significant announcement was made about the future of Heidelberg. Bernhard Schreier, CEO of Heidelberger Druckmaschinen AG (Heidelberg), will not be extending his management contract when it expires midyear 2013 and will be leaving the company at the end of 2012.


Powerful Lessons in Personal Change (Premium Content)

Steven Covey died recently. He helped people be more effective by helping them develop a set of Habits based on principles. Start with an end in mind and then create personal and interpersonal habits to help you get what you want effectively.


Printing in Brazil: Rodrigo Abreu Talks About AlphaGraphics (Premium Content)

Senior Editor Cary Sherburne was recently the keynote speaker at ABIGRAF’s GEDIGI digital printing conference in São Paulo, Brazil, and spent time with Rodrigo Abreu, the holder of the International Master License for AlphaGraphics in Brazil. Read what Rodrigo has to say about printing in Brazil and some of the innovative actions he is taking to grow the business.


A Refresher Course: The Seven Habits of Highly Effective People (Premium Content)

Author and businessman Stephen R. Covey recently passed away at the age of 79. This article highlights the key points from Covey’s 1989 bestseller entitled The Seven Habits of Highly Effective People and explains how these concepts remain relevant for today’s businesses.


Wide-Format Printing Presents Unique Sustainability Challenges, Opportunities

The past five years have seen an increased discussion of, and emphasis on, the idea of “sustainability.” Sustainability can refer to many things, but one of the oft-discussed components of it is environmental sustainability. That is, what is the impact of a product or process on the environment, and what are the ways of reducing that impact?


Relevance and Industry Capacity (Premium Content)

Here Dr. Joe goes again, on another capacity rant. It's about two years since his last one, so we guess we should cut him some slack. This time he takes a slightly different look, or at least he says he did. You decide.


Canon’s Dennis Amorosano Talks about Cloud, Mobility and More (Premium Content)

WhatTheyThink Senior Editor Cary Sherburne spoke with Dennis Amorosano, Sr. Director, Solutions Marketing & Business Support at Canon USA, to learn what Canon is doing in the Cloud/Mobility space in a wide-ranging discussion from the office and production into the Cloud.


High Speed Inkjet: Part of the Integrated Customer Experience at First Data (Premium Content)

Ricoh Production Print Solutions LLC recently completed a large-scale implementation at First Data (Atlanta, GA). This article covers Barb Pellow’s interview with First Data executives as they discuss how the company is using print technology in a cross-media world.


Who’s Going to IPEX? (Premium Content)

A major piece of news in recently has been the decision of HP not to exhibit at IPEX. Andy gives his opinion on why he thinks this decision was made.


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