Articles by WhatTheyThink
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.
Displaying 1701-1800 of 4535 articles
David Harding at Harding Poorman Group offers multiple printing solutions to clients
Published August 30, 2010
Mal Baboyian speaks about the first Océ sale of multiple Canon 7000's
Published August 27, 2010
Amy Becham shares how Georgia Pacific manages complex print projects
Published August 27, 2010
Amy Becham, Manager of Graphics and Printing Solutions at Georgia Pacific, details how they helped an internal client get a large binder resource guide as project manager from start to finish. With over 40+ collateral pieces all collated into one binder, outsourcing the right job to the right print vendor was no easy task.
Francis McMahon makes his top four observations after four months on the job at Océ
Published August 26, 2010
Jim Russell of New Direction Partners shares the advantages of a Tuck-In to the buyer
Published August 23, 2010
Bob Blackman of AmazingMail.com discusses their transition to a marketing services organization
Published August 20, 2010
John McMahon of Madden Communications still investing in print
Published August 19, 2010
James Lowry of Lightning Labels on Keeping It Simple and Standard
Published August 17, 2010
Ed Farley for Unisource Worldwide pushing the power of print and paper in a going green movement
Published August 16, 2010
Paul Glynn of Portland Color - winner of the Environmental Innovation Award for Process
Published August 13, 2010
Jack Johnson from Brown Printing - winner of the Environmental Innovation Award for Process
Published August 12, 2010
Alice Miller with Patient News Publishing winner of Environmental Innovation Award for Community
Published August 11, 2010
Pitney Bowes customers talk media mix and marketing ROI at InterACT
Published August 11, 2010
David Podmayersky with Earth Color winner of the Environmental Innovation Award for Thought Leadership
Published August 10, 2010
Jerome Elion with Green Books & Binders wins the Beyond Innovation Award for their innovative recycled and recyclable binder
Published August 9, 2010
David Murken & Ken Williams discuss CDS Global and Smart Money's efforts to create new gap analysis applications
Published August 6, 2010
John McMahon at Madden Communications finds new solutions for clients
Published August 5, 2010
Wade Kellett from Weatherall Printing on the transition to a digital workflow
Published August 3, 2010
Wade Kellett from Weatherall Printing speaks about niche target education marketing
Published August 2, 2010
Jim Russell of New Direction Partners discusses the seller advantages of a Tuck-In
Published July 30, 2010
X-Rite's Color Munki Design - The Swiss Army knife of color
Published July 29, 2010
James Michelson of VDP Web talks about measuring ROI from specific marketing channels
Published July 27, 2010
Jeff Sierra of Budco and Mark Bardush of Ford discuss their direct market initiative partnership
Published July 26, 2010
Al Kennickell tells CEOs how to adapt to this changing industry
Published July 23, 2010
Lee Weiner expresses the importance of digital printing
Published July 22, 2010
James Michelson shares his interest in cross media print sales
Published July 20, 2010
Jeff Sierra discusses digital direct marketing
Published July 16, 2010
David Hess discusses case study level success of Proven Direct
Published July 15, 2010
Al Kennickell President of The Kennickell Group discusses utilizing consultants in a changing business environment
Published July 13, 2010
Walter Payne of ImageMark talks about marketing to different generations
Published July 9, 2010
Indian Government Official Arun Kumar talks about attending IPEX and the state of printing in India
Published July 8, 2010
Peter Renton talks social media strategy for printers
Published July 6, 2010
Tobias Rausch demonstrates X-Rite's Optical Brightener Compensation module
Published July 1, 2010
X-Rite's EasyTrax - an affordable color control solution
Published June 21, 2010
Ted Raymond discusses transforming to a marketing services provider
Published June 18, 2010
Paul Reilly of New Direction Partners talks about the trend of cashless mergers in the industry
Published June 17, 2010
X-Rite's Pantone Plus: The next generation of the Pantone Matching System
Published June 15, 2010
Tim Moylan & Ian Davidson on integrating print with mail
Published June 11, 2010
Simon Illingsworth talks about Pitney Bowes in Europe at Ipex
Published June 10, 2010
Amy Becham discusses a complex project at Georgia Pacific
Published June 4, 2010
Allegra's Ted Raymond on helping clients with CRM
Published May 28, 2010
Tribute, Romano, Zwang & Romano discuss IPEX 2010
Published May 21, 2010
What is the most interesting thing at IPEX 2010? Is it the sight of Frank Romano being swarmed by groupies? Or is it Andy Tribute's flair with a Kodak Zi8 camera? Find out, as they join David Zwang and Richard Romano to discuss What They Think is the most interesting stuff at IPEX 2010. First in a series, stay tuned for the Least Interesting, and Takeway awards next week.
Tim Graham & Chris Stainton on their award winning self promotion campaign
Published May 21, 2010
Pitney Bowes unveils IntelliJet 20 at IPEX 2010
Published May 20, 2010
David Hess on two way conversations with clients
Published May 20, 2010
Walter Payne discusses cross media marketing in a tough economy
Published May 18, 2010
Val DiGiacinto gives an overview of QR codes, current adoption rates, and their use
Published May 17, 2010
David Murken & Ken Williams talk PODi 2010
Published May 14, 2010
Bill Gilmer discusses text messaging & college admissions marketing
Published May 4, 2010
Joe Truncale on growing sales by studying your customers
Published May 3, 2010
John McMahon of Madden Communications talks about calling on C-level execs
Published April 30, 2010
NAPL's John Hyde gives his views on the state of the M&A in the industry
Published April 29, 2010
Cedar Graphics President & CEO Hassan Igram on how to use integrated marketing on your own business
Published April 27, 2010
Pacific Printing COO Norma Mendoza-Russell on customer surveys
Published April 26, 2010
Bryan Yeager of InfoTrends talks about OnDemand 2010
Published April 22, 2010
HP's Nils Miller & Stephen Goddard on green ink
Published April 20, 2010
Brian Smith, a Senior Manager in the Financial Industry talks about RFPs and print buying
Published April 16, 2010
Susan Fulginiti of Georgia Pacific talks about print's role in multichannel marketing
Published April 15, 2010
Daily Printing's Don Bergeron on Value Added Services
Published April 13, 2010
Bill Gilmer, President of Wordsprint talks about developing a non-profit fundraising niche business
Published April 12, 2010
Holland Litho's Brian Baarman on making the digital transformation
Published April 9, 2010
Hassan Igram talks about the importance of networking at industry events
Published April 8, 2010
John McMahon of Madden Communications talks about the value of RFPs and current trends
Published April 5, 2010
Budco's Jeff Sierra shares a PODi case study on marketing and self promotion
Published April 2, 2010
David Hess of Proven Direct on closing the loop with PURLs
Published March 29, 2010
David Hess, VP of Sales and Marketing for Proven Direct in Milwaukee, Wisconsin talks about starting out with variable print and learning how to not only improve response rates but create a back end and close the loop on data for the client with their marketing campaigns.
The Ace Group's Val DiGiacinto talks about adapting to change
Published March 26, 2010
Peter Renton of Lightning Labels talks about first iPhone app for quoting
Published March 25, 2010
Jim Russell with New Direction Partners on the benefits of the company doing a "tuck in" acquisition
Published March 15, 2010
NAPL's Joe Truncale on their NexGenLeader Program
Published March 12, 2010
Mine magazine case study in personalization with The Ace Group's Val DiGiacinto
Published March 1, 2010
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The Ace Group's Val DiGiacinto talks about Time Personalized Magazine Partnership
Val DiGiacinto is VP of Sales and Partner at The Ace Group and President & Owner at Val DiGiacinto & Partners, Inc.
Mississippi State's Johnny Jones shares a recent test booklet case study
Published February 26, 2010
Print buyer and marketing exec Brittany Fenning: What "marketing services provider" means
Published February 25, 2010
Bill Gilmer of Wordsprint on NAPL consulting
Published February 23, 2010
Bill Gilmer of Wordsprint talks about NAPL's Top Management Conference
Published February 22, 2010
Dscoop 5 kicks off in Dallas to record attendance
Published February 19, 2010
David Harding of Harding Poorman Group explains why he comes to TMC
Published February 18, 2010
Dean Hanisko of Great Lakes Integrated shares his thoughts on NAPL's Top Management Conference
Published February 17, 2010
NAPL's Joe Truncale reviews Day Two of the Top Management Conference
Published February 16, 2010
Howie Fenton of NAPL talks about the opening of 2010's Top Management Conference
Published February 15, 2010
ImageMark President Walter Payne on the value of the PODi AppForum
Published January 28, 2010
Dave Erlandson of Caslon on Day 1 of PODi
Published January 27, 2010
PODi President Rab Govil on the AppForum Conference in Las Vegas
Published January 26, 2010
Great Lakes Integrated CEO Jim Schultz on the value of NAPL's Top Management Conference
Published January 20, 2010
Kodak's Aaron Tavakoli talks about what's changed with Insite Campaign Manager
Published January 18, 2010
Forrest Leighton of Canon on Business Development
Published January 12, 2010
Niels Winther and Ken McNerney of Think Patented on NAPL's Top Management Conference 2010
Published December 16, 2009
GMC's Scott Baker on Social Media and Conversations
Published November 24, 2009
Jim Kaufman of Market Place Direct on how peer groups help him stay accountable
Published November 2, 2009
Mike Kind of The Next Level Group talks about industry peer groups
Published October 28, 2009
Lou Chiampi of Independent Graphics on his experience with peer groups
Published October 26, 2009
President of Target Copy Tracy Cohen talks about the value of peer groups
Published October 22, 2009
Océ's Eric De Goeijen on the power of color and the speed of business (Ad)
Published October 15, 2009
Guy Broadhurst on the Océ Jetstream 1000 (Ad)
Published October 14, 2009
Eric De Goeijen on the Océ VarioPrint 6320 (Ad)
Published October 9, 2009
Canon's Aaron Hale talks about IPMA partnership and web portal
Published October 9, 2009
Linda Bishop of Thought Transformation on building opportunity from change
Published October 8, 2009
Tim Moylan of Pitney Bowes discusses their Intellijet Printing System Business
Published October 6, 2009
HP's Amy Johnson Gives an Update on MarketSplash
Published October 6, 2009
Steven Schnoll talks about the Converge Conference
Published October 5, 2009
Jon Budington of GlobalPrinting at the NIP25 Conference in Louisville
Published October 2, 2009
Jon Budington of GlobalPrinting at the NIP25 Conference in Louisville
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