Brittany Fenning talks about media usage of print buyers
Published on December 9, 2010
Creative Director for Fenning Marketing Company, Brittany Fenning asks printers about their media usage.
Brittany Fenning, Creative Director for Fenning Marketing Company. And when clients come to me with a concept and a project, they need to know what forms of media they want to go into. We ask lots of questions, mainly what’s the budget? What can you afford and how to get the most bang for your buck? Do you want do a saturated program? Do you want to do web banners to get the most impressions? Do you want to do one ad that, you know, you may have one circulation locally?
We figure all of these things out. We do the research. We get the analytics. We study them and decide what’s going to be best for, you know, frozen food for example. We have one for Farmridge and they ended up doing a lot of social media, social media contests, and campaigns, and loyalty programs. So it depends on the budget. It depends on what the risk that the client is willing to take also.
To post a comment Log In or Become a Member, doing so is simple and free
Romano Review of Books: "Brand Luther"
Published: June 23, 2017
Frank reviews a book called “Brand Luther” that tells the true story of an unknown monk who used printing to challenge the mightiest force on earth at the time.
Who is Running Your Business? People or Software
Published: June 22, 2017
Your software should run your business, your people should run your software. Can you easily get to the trusted data of your business? Is it in a trusted system of record (Print MIS/ERP)? Or do you have to gather up data from many different sources to get to a version of the truth? Jennifer Matt interviews Jane Mugford about helping printers transition from people run business to a software run business.
Automation in Sign & Display Graphics Business at PSP Retail
Published: June 19, 2017
Ronald A. Whitfield, Automation Systems Manager at PSP Retail, a sign & display graphics provider, has taken a 4-person prepress department that was an operational bottleneck to a one-person department that is no longer a bottleneck and processes even more work. Find out how.