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Brittany Fenning talks about media usage of print buyers

Published on December 9, 2010

Creative Director for Fenning Marketing Company, Brittany Fenning asks printers about their media usage.

Brittany Fenning, Creative Director for Fenning Marketing Company.  And when clients come to me with a concept and a project, they need to know what forms of media they want to go into.  We ask lots of questions, mainly what’s the budget?  What can you afford and how to get the most bang for your buck?  Do you want do a saturated program?  Do you want to do web banners to get the most impressions?  Do you want to do one ad that, you know, you may have one circulation locally? 

We figure all of these things out.  We do the research.  We get the analytics.  We study them and decide what’s going to be best for, you know, frozen food for example.  We have one for Farmridge and they ended up doing a lot of social media, social media contests, and campaigns, and loyalty programs.  So it depends on the budget.  It depends on what the risk that the client is willing to take also. 

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