Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Print 2017     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Brittany Fenning talks about media usage of print buyers

Published on December 9, 2010

Creative Director for Fenning Marketing Company, Brittany Fenning asks printers about their media usage.

Brittany Fenning, Creative Director for Fenning Marketing Company.  And when clients come to me with a concept and a project, they need to know what forms of media they want to go into.  We ask lots of questions, mainly what’s the budget?  What can you afford and how to get the most bang for your buck?  Do you want do a saturated program?  Do you want to do web banners to get the most impressions?  Do you want to do one ad that, you know, you may have one circulation locally? 

We figure all of these things out.  We do the research.  We get the analytics.  We study them and decide what’s going to be best for, you know, frozen food for example.  We have one for Farmridge and they ended up doing a lot of social media, social media contests, and campaigns, and loyalty programs.  So it depends on the budget.  It depends on what the risk that the client is willing to take also. 

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank: British Attack on Apostrophe Must Be Stopped

Frank: British Attack on Apostrophe Must Be Stopped

Published: August 18, 2017

Frank bemoans the British attempt to eliminate the apostrophe in place names. So far, only Frank has spoken out against this perversion of orthography as misguided souls take a hammer to our grammar.

 

Video preview: Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000

Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000

Published: August 15, 2017

John Cockrell, Vice President at Fort Worth based Cockrell Enovation, has used its new HP Indigo 10000 press to migrate work from offset for more efficient production. Hear what he has to say about the future of offset in his business and the kinds of applications he is producing on the HP Indigo 10000. HP Indigo's Business Development team has been a partner in this transition.

 

Video preview: Bud Light, HP and Esko: From Ideation to Production in Less than a Month

Bud Light, HP and Esko: From Ideation to Production in Less than a Month

Published: August 14, 2017

Michael Cox, a Solutions Architect at HP, Inc., talks about HP's collaboration with Esko to create limited edition Bud Light cans for a special event using Studio for Sleeves and HP's Mosaic in the design process. This eliminated the need for physical samples in the approval process. From ideation to production in less than a month -- amazing!

 

Video preview: Frank: Xeikon Roll-fed Digital Press 25th Anniversary

Frank: Xeikon Roll-fed Digital Press 25th Anniversary

Published: August 11, 2017

We are coming up on the 25th anniversary of the Xeikon roll-fed digital color printer. Frank shows some of the classic work done by this venerable machine, which is still helping printers worldwide to make money.

 

Video preview: COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity

COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity

Published: August 8, 2017

Nigel Worme, Managing Director of COT Holdings in Barbados, was an early adopter of HP Indigo digital presses. The third generation family company is now on its 5th generation of Indigo presses with the acquisition of an HP Indigo 10000, now field upgraded to an HP Indigo 12000, providing a single sheet size for offset and digital presses that streamlines workflow.

 

Video preview: Inside Mossberg & Company's Evolving Commercial Printing Operation

Inside Mossberg & Company's Evolving Commercial Printing Operation

Published: August 7, 2017

James Hilman, CEO of Mossberg & Company discusses their evolution from sheetfed commercial printing on paper to digital and flexo printing for packaging, even on cans!

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved