Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     European Coverage

Tiger Printing Group's Bruce Pedersen on their web to print stores

Published on January 27, 2011

Bruce Pedersen, CEO of Tiger Printing Group shares some info about the company and how they utilize web to print solutions.

Hi, my name’s Bruce Pedersen from Tiger Printing Group and I’ve been asked to tell you a little more about Tiger Printing and how we got into the web print solution. 

Tiger was started in March of 2002, both me and my business partner worked for other companies and we were unhappy with the way they were running their business and they were kind of stagnant and they really weren’t looking for the future. And nowadays in printing, if you’re not looking ahead, you’re kind of behind the eight ball. 

So when we got started there’s pros and cons with any company and we knew that we would have to be in the digital market and we’d also have to be in the sheet fed market.  And with the print solution that we got from Algient and Pressaro, we got a tool.  And that tool has been helpful in growing our business.  And we went from a company that at the very first of the years we were at $900,000 in sales to a company that’s $4.5 million.  All based on growth in web to print and our sheet fed market. 

Cross-platform, if you’re not selling just digital, you’ve got to be selling both in this industry and nowadays.  But what has happened is if we take our clients that were just strictly sheet fed clients and had moved them into the digital market.  We noticed that over the last year, the print runs on our sheet feed side were going from 15,000 to 10,000 quantities or less.  And we’d taken one client that we were printing around 2,500 brochures of case study sheets and everything.  And they were in the health service industry, and we’ve taken that – and they’re always changing their brochures and their case studies.  So we’ve taken them and now we print those digitally, but anything big we still sheet fed.  So we kind of locked that client in with the web to print solution and it’s helped us, and it’s also helped our client because other than just being web to print, we have to educate our clients.  And once you get them on the web to print, you pretty much have them locked in. 

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank: Book Publishers Turn the Page

Frank: Book Publishers Turn the Page

Published: February 23, 2018

Frank opines about offset vs. digital printing for books and variable art for packaging. Book publishers are changing their warehousing and distribution strategies as a result.

 

Video preview: As Far as the Eye Can See: Increasing Color Display Quality

As Far as the Eye Can See: Increasing Color Display Quality

Published: February 23, 2018

Kevin O'Connor, Principal at Make Color Behave, talks about advances by Apple and others are looking ahead to new video standards that will enhance color viewing beyond SRBG which only presents about 35% of the colors the unimpeded human eye can see. The most current Apple screens will support new standards that will capture about 53% of what we can see with our eyes.

 

Video preview: New Print Finishing Techniques for Direct Mail

New Print Finishing Techniques for Direct Mail

Published: February 22, 2018

Tim McGinley of the Mail Innovations Program at the USPS challenges Finishing Section Editor Trish Witkowski to find new print finishing techniques and effects for mail. Trish begins her journey with Jeff Hernandez of Classic Color and his groundbreaking Brand Alchemy exploration. Jeff is developing realistic textures that mock actual products, and he’s putting the ideas directly into the hands of creatives.

 

Video preview: Arna Marketing: “A Technology Company That Happens to Print”

Arna Marketing: “A Technology Company That Happens to Print”

Published: February 21, 2018

New Jersey’s Arna Marketing, “a technology company that happens to print,” builds custom programs for its customers, heavily leveraging variable data and digital printing via Canon Solutions America’s Océ Varioprint and Colostream systems. David Zwang talks to Steven Hegna, President and “Concierge” of Arna Marketing, about the work he currently does for his customers, as well as where he sees his business going.

 

Video preview: Wim Fransen on Handling Disparate Data in Automated Workflow

Wim Fransen on Handling Disparate Data in Automated Workflow

Published: February 20, 2018

David Zwang talks to Wim Fransen, Managing Director, at Enfocus about building lights out automated workflow through job on-boarding, preflight, and its automation mix of software platforms.

 

Video preview: Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx

Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx

Published: February 19, 2018

Richard Romano talks to Adam Carver, President & CEO of Minneapolis' Pixelwerx, about his wide-format, signage, and specialty graphics business. Pixelwerx also recently acquired Canon Solutions America Océ Colorado 1640 UVgel wide-format printer.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved