Tiger Printing Group's Bruce Pedersen on their web to print stores
Published on January 27, 2011
Bruce Pedersen, CEO of Tiger Printing Group shares some info about the company and how they utilize web to print solutions.
Hi, my name’s Bruce Pedersen from Tiger Printing Group and I’ve been asked to tell you a little more about Tiger Printing and how we got into the web print solution.
Tiger was started in March of 2002, both me and my business partner worked for other companies and we were unhappy with the way they were running their business and they were kind of stagnant and they really weren’t looking for the future. And nowadays in printing, if you’re not looking ahead, you’re kind of behind the eight ball.
So when we got started there’s pros and cons with any company and we knew that we would have to be in the digital market and we’d also have to be in the sheet fed market. And with the print solution that we got from Algient and Pressaro, we got a tool. And that tool has been helpful in growing our business. And we went from a company that at the very first of the years we were at $900,000 in sales to a company that’s $4.5 million. All based on growth in web to print and our sheet fed market.
Cross-platform, if you’re not selling just digital, you’ve got to be selling both in this industry and nowadays. But what has happened is if we take our clients that were just strictly sheet fed clients and had moved them into the digital market. We noticed that over the last year, the print runs on our sheet feed side were going from 15,000 to 10,000 quantities or less. And we’d taken one client that we were printing around 2,500 brochures of case study sheets and everything. And they were in the health service industry, and we’ve taken that – and they’re always changing their brochures and their case studies. So we’ve taken them and now we print those digitally, but anything big we still sheet fed. So we kind of locked that client in with the web to print solution and it’s helped us, and it’s also helped our client because other than just being web to print, we have to educate our clients. And once you get them on the web to print, you pretty much have them locked in.
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