Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Tiger Printing Group's Bruce Pedersen on their web to print stores

Published on January 27, 2011

Bruce Pedersen, CEO of Tiger Printing Group shares some info about the company and how they utilize web to print solutions.

Hi, my name’s Bruce Pedersen from Tiger Printing Group and I’ve been asked to tell you a little more about Tiger Printing and how we got into the web print solution. 

Tiger was started in March of 2002, both me and my business partner worked for other companies and we were unhappy with the way they were running their business and they were kind of stagnant and they really weren’t looking for the future. And nowadays in printing, if you’re not looking ahead, you’re kind of behind the eight ball. 

So when we got started there’s pros and cons with any company and we knew that we would have to be in the digital market and we’d also have to be in the sheet fed market.  And with the print solution that we got from Algient and Pressaro, we got a tool.  And that tool has been helpful in growing our business.  And we went from a company that at the very first of the years we were at $900,000 in sales to a company that’s $4.5 million.  All based on growth in web to print and our sheet fed market. 

Cross-platform, if you’re not selling just digital, you’ve got to be selling both in this industry and nowadays.  But what has happened is if we take our clients that were just strictly sheet fed clients and had moved them into the digital market.  We noticed that over the last year, the print runs on our sheet feed side were going from 15,000 to 10,000 quantities or less.  And we’d taken one client that we were printing around 2,500 brochures of case study sheets and everything.  And they were in the health service industry, and we’ve taken that – and they’re always changing their brochures and their case studies.  So we’ve taken them and now we print those digitally, but anything big we still sheet fed.  So we kind of locked that client in with the web to print solution and it’s helped us, and it’s also helped our client because other than just being web to print, we have to educate our clients.  And once you get them on the web to print, you pretty much have them locked in. 

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Silicon Publishing Launches Redesign of Silicon Designer

Silicon Publishing Launches Redesign of Silicon Designer

Published: December 6, 2016

In this interview, Cary Sherburne, Senior Editor, talks with Max Dunn of Silicon Publishing about the company's clean sheet redesign of Silicon Designer leveraging the talents of former Adobe InDesign developers. This Web2Print/online editing solution is used by some of the world's largest companies.

 

Video preview: 1,000th HP PrintOS Customer Speaks Out

1,000th HP PrintOS Customer Speaks Out

Published: December 6, 2016

Senior Editor Cary Sherburne talks with Martin Saavedra, Jr., EVP at MLI Marketing in Tampa, the 1,000th HP PrintOS customer. Saavedra explains why solutions like HP PrintOS are important in helping printers remain competitive with a streamlined and productive workflow in an open, cloud-based ecosystem.

 

Video preview: PIA's Julie Shaffer on Color Conference 2016

PIA's Julie Shaffer on Color Conference 2016

Published: December 5, 2016

Julie Shaffer, Vice President of Education and Marketing Strategies for the Printing Industries of America, explains the evolution of the Color Conference and its value to brand owners, printers and premedia professionals. She also discusses broader PIA educational initiatives and certification programs, including a customer service certification that will be available soon.

 

Video preview: Frank is Entranced by Pop-up Cards

Frank is Entranced by Pop-up Cards

Published: December 2, 2016

Frank is entranced by pop-up cards from opencardnow.com. Former typographer Julie Brumlik has a new career with pop-up origami. Frank even shares his pop-up Gutenberg book.

 

Video preview: ASU's Print & Imaging Lab Leads the Way in Workflow Integration

ASU's Print & Imaging Lab Leads the Way in Workflow Integration

Published: December 1, 2016

Chris Halkovic, Web-to-Print Manager at Arizona State University's Print and Imaging Lab, talks about how the shop/learning environment is integrating Web2Print and MIS for a coherent and automated workflow for printed materials and 3D objects.

 

Video preview: Universal Wilde Has Transformed Its Business with Production Inkjet

Universal Wilde Has Transformed Its Business with Production Inkjet

Published: November 30, 2016

Universal Wilde in Massachusetts is the largest direct marketing and book printing company in the state. Its Vice President of Operations and Technology, Jeff McFadden, explains the company's decision to acquire production inkjet about 5 years ago. Today, about 75% of its production ink work being book production with the rest being direct mail. He also shares his thoughts about the value of users groups like thINK.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved