Financial Industry Senior Manager Brian Smith shares a one-to-one project
Published on November 19, 2010
Brian Smith, Senior Manager in the financial industry shares an interesting project they recently worked on. A one-to-one project branding the company and the individual, "making them a superstar of a campaign."
Brian Smith, Senior Manager in the Financial Industry. An interesting project that we worked on just recently was a one-to-one project where we allowed the brand of the financial company I work for to kind of shine within the brand space, but at the same time allowing the loan officer in our financial industry kind of shine in terms of a portrait of themselves, their contact information, their bio, everything that is important about the individual; making them a superstar of a campaign.
Does it take a lot of extra effort to get all that data for each individual gathered and properly prepared in order to get to the printer? Absolutely. But at the end of the day, not only do you have a campaign that’s brand supported by the company, but also one that’s one-to-one in terms of the touch point to that individual and their customers or even their real estate agents.
So taking the time to gather information about images, bio, other information it lends itself to kind of an extension that is a little bit more personable than your typical campaign that just goes out on behalf of the company.
Learn About Anti-Counterfeiting Measures in Packaging
Published: January 17, 2017
Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.
Leveraging Standards and Specifications to Get to Great Color
Published: January 16, 2017
Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.
Are You Ready for the MarTech Explosion?
Published: January 16, 2017
Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.
Frank Looks Back at Early Variable Data Printing
Published: January 13, 2017
Frank talks about some of the earliest Variable Data Printing from when digital color first came into play in 1994. He shows the now classic Alphabits piece and many others.
Change Management in Print MIS
Published: January 12, 2017
When your Print business is faced with changing your Print MIS, the attitude towards the change can make all the difference. Are you looking to force the Print MIS software to work just like you work today or are you willing to adapt your workflows to optimize how the Print MIS software was built?
The Impact of Production Inkjet on Thomson Reuters Core Publishing Solutions
Published: January 11, 2017
Thomson Reuters Core Publishing Solutions in Minneapolis, kindly hosted the WhatTheyThnk team to view the digital transformation the operation is undergoing. Larry Soler, its Director of Prepress, Press and Digital, explains that while offset will be a core functionality for the foreseeable future, web and sheetfed production inkjet is driving change, including a 3-to-1 replacement of toner devices and migration of shorter runs from offset to digital.