Financial Industry Senior Manager Brian Smith shares a one-to-one project
Published on November 19, 2010
Brian Smith, Senior Manager in the financial industry shares an interesting project they recently worked on. A one-to-one project branding the company and the individual, "making them a superstar of a campaign."
Brian Smith, Senior Manager in the Financial Industry. An interesting project that we worked on just recently was a one-to-one project where we allowed the brand of the financial company I work for to kind of shine within the brand space, but at the same time allowing the loan officer in our financial industry kind of shine in terms of a portrait of themselves, their contact information, their bio, everything that is important about the individual; making them a superstar of a campaign.
Does it take a lot of extra effort to get all that data for each individual gathered and properly prepared in order to get to the printer? Absolutely. But at the end of the day, not only do you have a campaign that’s brand supported by the company, but also one that’s one-to-one in terms of the touch point to that individual and their customers or even their real estate agents.
So taking the time to gather information about images, bio, other information it lends itself to kind of an extension that is a little bit more personable than your typical campaign that just goes out on behalf of the company.
"We believe in the printed word"
Published: October 23, 2016
"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.
To Inkjet Or Not? The thINK Conference helps in the decision process
Published: October 20, 2016
Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.
thINK "Beyond the Box" in Production Inkjet
Published: October 18, 2016
Mark DeBoer, Director of Customer Experience at Darwill and thINK conference chair, talks about the maturation of the conversation about production inkjet "beyond the box." He sees more emphasis on data at the thINK conference, as an example, "stretching our imaginations as to what is possible with data." He also touches on the advances that have taken place in finishing for production inkjet.