Financial Industry Senior Manager Brian Smith shares a one-to-one project
Published on November 19, 2010
Brian Smith, Senior Manager in the financial industry shares an interesting project they recently worked on. A one-to-one project branding the company and the individual, "making them a superstar of a campaign."
Brian Smith, Senior Manager in the Financial Industry. An interesting project that we worked on just recently was a one-to-one project where we allowed the brand of the financial company I work for to kind of shine within the brand space, but at the same time allowing the loan officer in our financial industry kind of shine in terms of a portrait of themselves, their contact information, their bio, everything that is important about the individual; making them a superstar of a campaign.
Does it take a lot of extra effort to get all that data for each individual gathered and properly prepared in order to get to the printer? Absolutely. But at the end of the day, not only do you have a campaign that’s brand supported by the company, but also one that’s one-to-one in terms of the touch point to that individual and their customers or even their real estate agents.
So taking the time to gather information about images, bio, other information it lends itself to kind of an extension that is a little bit more personable than your typical campaign that just goes out on behalf of the company.
PIA's Julie Shaffer on Color Conference 2016
Published: December 5, 2016
Julie Shaffer, Vice President of Education and Marketing Strategies for the Printing Industries of America, explains the evolution of the Color Conference and its value to brand owners, printers and premedia professionals. She also discusses broader PIA educational initiatives and certification programs, including a customer service certification that will be available soon.
Frank is Entranced by Pop-up Cards
Published: December 2, 2016
Frank is entranced by pop-up cards from opencardnow.com. Former typographer Julie Brumlik has a new career with pop-up origami. Frank even shares his pop-up Gutenberg book.
ASU's Print & Imaging Lab Leads the Way in Workflow Integration
Published: December 1, 2016
Chris Halkovic, Web-to-Print Manager at Arizona State University's Print and Imaging Lab, talks about how the shop/learning environment is integrating Web2Print and MIS for a coherent and automated workflow for printed materials and 3D objects.
Universal Wilde Has Transformed Its Business with Production Inkjet
Published: November 30, 2016
Universal Wilde in Massachusetts is the largest direct marketing and book printing company in the state. Its Vice President of Operations and Technology, Jeff McFadden, explains the company's decision to acquire production inkjet about 5 years ago. Today, about 75% of its production ink work being book production with the rest being direct mail. He also shares his thoughts about the value of users groups like thINK.
Diversification at SunDance Offers an Exceptional Customer Experience
Published: November 29, 2016
JohnHenry Ruggieri, Managing Partner at SunDance in Orlando, shares thoughts about the importance of focusing on core competencies, bringing as many services in house as possible in order to meet a wider variety of customer needs. He discusses how his various HP printing solution's contribute to providing a great customer experience.
Monitoring Performance Across the Shop
Published: November 28, 2016
Dave Erwin, SVP at Racami, talks about the company's role in providing technology solutions for commercial printers to provide them with a visibility dashboard to monitor performance across the shop.