Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing News Joins WhatTheyThink     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

HP's Steven Goddard shares efforts to reduce the carbon footprint in the industry

Published on April 21, 2011

Going Green week continues with a clip from Steven Goddard, HP's Environmental Leadership Program Manager speaks about how the carbon footprint isn't as big as everyone thinks it is but still argues we should continue with reduction efforts.

Yes, hello. I’m Stephen Goddard, I’m the Environmental Leadership Program Manager for the Hewlett Packard Graphic Solutions Business. I’m here to talk about a couple of issues in environmental responsibility in printing and first of all thinking about the carbon footprint of printing.

And one of the issues we’ve seen over the last few years has many accusations on printing that it destroys forests. That people are cutting down trees to make paper, and that’s feeding the printing industry. And you know, we know that certainly in North America and in Western Europe, that’s really not true. There’s a lot of recycled paper used in paper manufacturer, anything up to about 65% in some regions. And we know that paper is… typically comes from sustainable… the wood for paper comes from sustainable forests.

And according to last weeks Economist Newspaper, the forests coverage in North America and in Western Europe is actually growing. Certain in the United States, it’s growing at the present time. So, the printing doesn’t have an affect on forest coverage, but it’s an industry, it certainly has a carbon footprint and it’s, I think our duty as a printing industry to try to minimize that carbon footprint, the energy that’s used in the manufacture of paper, in printing itself, of course we have all the distribution of paper and that the finished print, etc..

And one of the things that’s driving that carbon footprint today is the level of waste in the printing industry. And we know, for example that about 25% of books that are printed are never used. And in some part of the printing industry those figures are even higher. We know that for marketing collateral it’s about 30% for magazine printing it’s at least 30%, certainly in Europe. And even at point of sale signage, similar number, 30% we believe.

So we at HP have been looking at ways in which digital on demand technology can help to reduce this level of wastage and hence reduce the carbon footprint of printing. And now we have… really have the technologies to do that and one of the solutions that we’re exhibiting at this show is our, our HP Inkjet Web Press family of printers starting to play a role now in the publishing industry. and there’s a couple of ways… couple of strategies that you can employ to help reduce this level of waste, so for example, you can either print books on demand and really, you know as they’re needed, when they’re needed and perhaps where they’re needed. Or you can mix digital printing with offset printing of books. So we know that some of our customers are looking at using the inkjet web press to print a shorter run of books at the beginning of life and perhaps 500 to test the market reaction to the book whereas previous, they might have printed 10,000. The reaction is favorable, of course, you can move over to printing longer runs on offset, and as the book reaches the end of its life you move back to printing shorter runs on the web press and you can keep inventory down and the level of wastage down.

Actually there’s a third strategy, we know for example from Pierson is one company that has a strong and growing business in making customized textbooks for professors, teachers who are creating a run of textbooks for their students. And you know, here, there will of course know how many students that will have in their class and complete exactly the number of textbooks that they need and you can include really just the content they want and obviate the need for students buying a number of textbooks and chunks of paper they don’t need and reduced getting the content… the content they need.

So there’s three ways there that you can reduce that carbon footprint of printing.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: The Success of Roll-Fed Inkjet and Importance of Finishing

The Success of Roll-Fed Inkjet and Importance of Finishing

Published: August 15, 2018

Mark Hunt, Director of Strategic Alliances for Standard Finishing Systems, discusses the reasons behind the surge of popularity in roll-fed inkjet, and the importance of finishing. He also discusses what to expect at Hunkeler Innovations Days 2019.

 

Video preview: Flexible Packaging Moves From Conventional to Digital

Flexible Packaging Moves From Conventional to Digital

Published: August 14, 2018

Karen English, Market Development Manager for Printpack, shares how this conventional flexible packaging converter has implemented digital printing for a hybrid manufacturing process.

 

Video preview: The Ups and Downs in the Future of Print

The Ups and Downs in the Future of Print

Published: August 13, 2018

Kip Cassino, Executive Vice President of Borrell Associates, discusses the cross-generational evolution of print: what's expected to grow and what's expected to decline in the coming years.

 

Video preview: Frank Looks Back at—and Ahead to—Printing News

Frank Looks Back at—and Ahead to—Printing News

Published: August 10, 2018

Frank traces the history of Printing News from its beginning in 1928, and its founder and editor, Leo Joachim. Few magazines have made it to 90 years and Frank is glad that the new relationship between WhatTheyThink and Printing News will see a printed magazine continue. Especially for the printing industry.

 

Video preview: Snail Mail Shouldn’t Be Stale Mail: Five Game-Changing Envelope Products

Snail Mail Shouldn’t Be Stale Mail: Five Game-Changing Envelope Products

Published: August 9, 2018

Trish features five different innovative envelope products that can increase your direct mail open rate. She’ll share and explain what makes each product engaging, and include useful links and information for further exploration.

 

Video preview: Dealing with Disruption

Dealing with Disruption

Published: August 9, 2018

Jay Samit, author of "Disrupt You!", and keynote speaker at last month's PRIMIR Insights Conference, talks about the importance of printing businesses' ability to adjust and respond to a changing industry, a changing print marketplace, and disruptions of the status quo.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved