Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Marco Boer VP of IT Strategies discusses some of the process behind PRIMIR's digital study

Published on December 3, 2010

Vice President of IT Strategies Marco Boer and Cary detail the process of conducting PRIMIR's latest study and talk about some of the findings of the research.

Interviewer:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I’m here with Marco Boer from IT Strategies, consulting firm of great fame.  How are you today? 

Marco Boer:  Very well, thank you. 

Interviewer:  We’re here to talk – continue our conversation about a recent premiere research study and we’ve already kind of gotten an overview from Andy Gordon in terms of who Premiere is and what the objective of the study were, Paul Foszcz from Manroland gave us a brief overview at the high level, but now we’re going to kind of dive down deep into – because you did the research into a little bit more about the results.  And first I want to just get a feel for what the methodology was for this study, I mean, how did you go about getting the information we were looking for? 

Marco Boer:  So this was a, I think, an enormous study and in total, there were over 900 interviews conducted.  There were 500 email surveys with print service providers, the commercial printers, 250 interviews with ad agencies, print buyers and people who really design print. 

Interviewer:  Like, phone interviews? 

Marco Boer:  No, those were email servers. 

Interviewer:  Email, okay. 

Marco Boer:  And so 750 email servers in total.  And there was 125 telephone surveys with print service providers and then also interviews with the equipment and supply providers. 

Interviewer:  And you did all of that yourself?

Marco Boer:  No.  So I had quite a bit of help, actually in doing these interviews. 

Interviewer:  and that – over what period of time was that done? 

Marco Boer:  We started the interviews in about March of 2010, and we finished them towards the end of June. 

Interviewer:  And so we talked earlier with Andy about sort of what the objectives were which was really to understand what’s being done digital, what’s being done offset and how do we accelerate the transition from analog to digital.  Maybe you could just start by talking a little bit about some of the findings that you came up with and particularly those that surprised you.  I mean, did you learn anything new?  That’s always a risk when you do a research like this, right? 

Marco Boer:  So as part of this interview process, we also tried to size the markets.  Right?  And that was a slightly different methodology, which I should have mentioned where we looked at 30 public sources that are well-known, legitimate sources in the industry ranging from the U.S. Postal Service data service mailings to third-party independent providers of data.  We tried to size each of these 12 applications that we looked at. 

So the most surprising finding is, in North America we’re looking at a total market size of about 10 trillion pages.  Of those 10 trillion pages that are produced, less than two percent are printed digitally, which is a shock because –

Interviewer:  Wow!  It is a shock. 

Marco Boer:  If you look at trade shows like Graph Expo and others, you walk in and you think the whole world’s digital.  And what I think when a disconnect occurs, and that was such a surprise was that we all do think that we live in a digital print world, but the reality is a throughput of digital production printers are still so relatively slow compared to offset, and the install basis so small relative to that long legacy of offset equipment and our analog equipment that we just don’t get through the throughput--


Email Icon Email         




Recent Videos


Video preview: Digital Direct-to-Corrugated: Disruptive Technology On The Way

Digital Direct-to-Corrugated: Disruptive Technology On The Way

Published: October 25, 2016

Mike Schliesmann, Senior Vice President at Wisconsin-Based Great Northern Corporation, talks about why the company is interested in digital direct-to-corrugated printing and how this will bring disruptive technology to corrugated.


Video preview:

"We believe in the printed word"

Published: October 23, 2016

"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.


Video preview: The Largest Printers in 1992. Where Are They Now?

The Largest Printers in 1992. Where Are They Now?

Published: October 21, 2016

Frank found a list of the largest printers from 1992. It documents the significant changes in the industry through merger, acquisition, and bankruptcy.


Video preview: To Inkjet Or Not? The thINK Conference helps in the decision process

To Inkjet Or Not? The thINK Conference helps in the decision process

Published: October 20, 2016

Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.


Video preview: interlinkONE CEO John Foley Highlights Opportunities in the Association Market

interlinkONE CEO John Foley Highlights Opportunities in the Association Market

Published: October 19, 2016

John Foley, CEO of interlinkONE, talks with Senior Editor Cary Sherburne about the opportunities for printing firms in the association market, helping associations with strategic marketing plans, printed materials, multi-channel and more. "They are starving for this help," he says.


Video preview: thINK

thINK "Beyond the Box" in Production Inkjet

Published: October 18, 2016

Mark DeBoer, Director of Customer Experience at Darwill and thINK conference chair, talks about the maturation of the conversation about production inkjet "beyond the box." He sees more emphasis on data at the thINK conference, as an example, "stretching our imaginations as to what is possible with data." He also touches on the advances that have taken place in finishing for production inkjet.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved