Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Time is running out to register for PODi App Forum

Published on January 11, 2011

Dave Erlandson, General Manager of Caslon, a PODi affiliate talks with Cary about what to expect at the upcoming PODi App Forum.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Dave Erlandson, who is General Manager of Caslan and PODI, welcome. 

Dave Erlandson:  Hi.  Thanks. 

Cary Sherburne:  Boy, I can’t believe how fast we got to January, time flies, but you guys are gearing up at the end of the month now for the PODI App Forum, Applications Forum in Las Vegas at the end of January, January 31st.  And wow, people are running out of time to register, they should probably get out there and do that pretty quick.  Maybe you can give us some highlights of what they can expect when they go to Las Vegas. 

Dave Erlandson:  Yeah.  Yeah, just a few weeks left to sign up.  The conference is really for those companies that want to take advantage of the new opportunities enabled by digital printing, so we have sessions around strategy, around sales, around applications, and around the technology required to execute on those strategies.  And the key thing about the conference is it’s put on by practitioners.  It’s not theorists it’s the people who are out there doing it day in and day out and telling what’s been working and sometimes more importantly, what’s not been working. 

Cary Sherburne:  And so then you also have your best practices, they do their awards there and everything? 

Dave Erlandson: Yes.  All through the summer and through the fall, we take submissions from our members and anybody in our industry about really exciting new applications in digital print and we have different categories that we have awards in, and you’re one of the judges, thank you for that.  And we have the award winners at the conference and then we have the awards announced at the conference, and we bring the award winners in to present their case studies.  And so you get to see the latest and greatest applications of digital print. 

Cary Sherburne:  You know, and one of the great things about a conference of this nature is the opportunity to network with other people and to really, you know, sit down over a glass of wine or a glass of iced tea, whatever your preference is, and really you know, get into whatever kinds of discussions are helpful and partnerships can be formed, I mean, there are just so many cool things with the networking part of that. 

Dave Erlandson:  Yeah, last year we had a gentleman come over from the Netherlands and he had a new model of doing custom magazines.  And he was looking for partners in the U.S. to be production partners.  And so several of the members who attended hooked up with them and over the course of time now, they are producing materials.  So yeah, you can in a short time meet up with some people then and do some real business as well. 

Cary Sherburne:  That’s great.  Well we’ll look forward to it.  It’s always nice to go to Vegas and maybe have a little luck at the tables. 

Dave Erlandson: Yeah.  So yeah, come out to sunny Las Vegas, it’s a great time of year to get out of the snow and cold in the north and join us for a good conference. 

Cary Sherburne:  At the Mirage. 

Dave Erlandson: AT the Mirage. 

Cary Sherburne:  All right. 

Dave Erlandson:  Okay. 

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

Video preview: Are You Ready for the MarTech Explosion?

Are You Ready for the MarTech Explosion?

Published: January 16, 2017

Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.

 

Video preview: Frank Looks Back at Early Variable Data Printing

Frank Looks Back at Early Variable Data Printing

Published: January 13, 2017

Frank talks about some of the earliest Variable Data Printing from when digital color first came into play in 1994. He shows the now classic Alphabits piece and many others.

 

Video preview: Change Management in Print MIS

Change Management in Print MIS

Published: January 12, 2017

When your Print business is faced with changing your Print MIS, the attitude towards the change can make all the difference. Are you looking to force the Print MIS software to work just like you work today or are you willing to adapt your workflows to optimize how the Print MIS software was built?

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved