Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Norma Mendoza-Russell of Pacific Printing on challenges of a COO

Published on January 21, 2011

Norma Mendoza-Russell, Chief Operating Office at Pacific Printing talks about productivity in an ever-changing industry.

My name is Norma Mendoza-Russell, I’m Chief Operating Officer at Pacific Printing in Fresno, California.  And as a Chief Operating Officer the challenges that I’m faced with is productivity and removing bottlenecks and keeping, actually keeping employees motivated.  Keeping management, my Department Managers motivated to in turn motivate their employees. 

Productivity is actually my main concern; my main focus is being productive with the ever-changing industry.  The printing industry with all these structural changes, well that affects how you are producing work.  And you have less and less time and you want to reduce any redundancy, you want to reduce anything that people that’s taking too much time, anything that’s causing spoilage, and anything that’s being touched more than once.  You want to reduce that and be as efficient as possible.  And that’s an ongoing, that’s a continuous improvement in the day to day operations of Pacific Printing and at printing companies.  So you have to be actively looking to improve any area of the company to reduce the time and to be more efficient and in turn, always more profitable. 

So, actually an APL has been tremendously helpful.  The peer group, the operations peer group, the contacts that are made here.  It’s been tremendously helpful in helping us get through some of those challenges that we face daily in removing some of the bottlenecks. 

Email Icon Email         


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview:

"We believe in the printed word"

Published: October 23, 2016

"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.


Video preview: The Largest Printers in 1992. Where Are They Now?

The Largest Printers in 1992. Where Are They Now?

Published: October 21, 2016

Frank found a list of the largest printers from 1992. It documents the significant changes in the industry through merger, acquisition, and bankruptcy.


Video preview: To Inkjet Or Not? The thINK Conference helps in the decision process

To Inkjet Or Not? The thINK Conference helps in the decision process

Published: October 20, 2016

Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.


Video preview: interlinkONE CEO John Foley Highlights Opportunities in the Association Market

interlinkONE CEO John Foley Highlights Opportunities in the Association Market

Published: October 19, 2016

John Foley, CEO of interlinkONE, talks with Senior Editor Cary Sherburne about the opportunities for printing firms in the association market, helping associations with strategic marketing plans, printed materials, multi-channel and more. "They are starving for this help," he says.


Video preview: thINK

thINK "Beyond the Box" in Production Inkjet

Published: October 18, 2016

Mark DeBoer, Director of Customer Experience at Darwill and thINK conference chair, talks about the maturation of the conversation about production inkjet "beyond the box." He sees more emphasis on data at the thINK conference, as an example, "stretching our imaginations as to what is possible with data." He also touches on the advances that have taken place in finishing for production inkjet.


Video preview: The Past, Present, and Future of thINK and Inkjet Technologies

The Past, Present, and Future of thINK and Inkjet Technologies

Published: October 16, 2016

Bob Radzis, Chief Customer Officer at SG360 and a founding member of the thINK community, discusses this year's conference and how he foresees a bright future ahead.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved