Bruce Pederson CEO of Tiger Printing Group talks web to print solutions
Published on January 18, 2011
Bruce Pederson CEO of Tiger Printing Group talks about their web to print solution and demonstrates how simple solutions can turn clients into loyal customers.
Hi, my name’s Bruce Pederson, I’m the CEO of Tiger Printing Group located in Telford, Pennsylvania. And here to talk about a little bit about why I went to look at a web to print solution.
We have a prospect client approach us who was looking for a solution and the solution being, and most printers hate these, are business cards. And this client in particular, had eight regional offices and each office was handling printing themselves. And they kind of lost their corporate standard across with fonts changing; resolution of images, color wasn’t matching. And I had just gotten back from Graphs Expo in 2006 where I met Greg from Presaro and Alient, and he had a simple solution for web to print.
And this client, it was a real basic template; there was nothing real hard about it. It took us about five minutes to actually build the template in the system because of the open platform. And we turned that client from having a headache to loving us and we turned that client into a $300,000 a year client over a business card. Now that client has over 300 products with us online, everything from digital to sheet fed, the system works on both platforms. And that simple template solved a huge problem with our client.
So eight regional offices now one Purchasing Department, one Marketing Department, solution solved.
The newest upgrade Pressaro IV, that’s coming out has a lot more features, open platform. I can’t wait till it’s released. I know it’s going through some Beta stages, but I think it’s going to be a win-win for any printer that’s looking at it. The biggest other thing is, right now you can go and buy a digital storefront from one of the major players, Kodak and spend $70,000-$80,000 and huge quarterly service agreements to a solution that you can be in for a couple thousand dollars, pay a monthly fee and have every – the tools, all the bells and whistles that you would want in a system for one-tenth the cost when you’re all said and done. Less than $10,000, $7,000 depends what you want to get into it. And it’s been a win for Tiger. And I think, you know, since 2006we’ve been very happy with it. The service has been great and they’re willing to work for you. If you need something -- custom programs, like they built us a kidding option for the same client. They had a sales marketing person who really didn’t know how to do mail merges, we built them a kidding option, Algient Pressaro helped us with the programming and now we have orders coming in where they client can pick the pocket folder they have five different choices. They can pick the letterhead; they can pick mouse pads and pens, stuff that we don’t even print that we’re handling the fulfillment for.
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