Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     European Coverage

Bruce Pederson CEO of Tiger Printing Group talks web to print solutions

Published on January 18, 2011

Bruce Pederson CEO of Tiger Printing Group talks about their web to print solution and demonstrates how simple solutions can turn clients into loyal customers.

Hi, my name’s Bruce Pederson, I’m the CEO of Tiger Printing Group located in Telford, Pennsylvania.  And here to talk about a little bit about why I went to look at a web to print solution. 

We have a prospect client approach us who was looking for a solution and the solution being, and most printers hate these, are business cards.  And this client in particular, had eight regional offices and each office was handling printing themselves.  And they kind of lost their corporate standard across with fonts changing; resolution of images, color wasn’t matching.  And I had just gotten back from Graphs Expo in 2006 where I met Greg from Presaro and Alient, and he had a simple solution for web to print. 

And this client, it was a real basic template; there was nothing real hard about it.  It took us about five minutes to actually build the template in the system because of the open platform.  And we turned that client from having a headache to loving us and we turned that client into a $300,000 a year client over a business card.  Now that client has over 300 products with us online, everything from digital to sheet fed, the system works on both platforms.  And that simple template solved a huge problem with our client. 

So eight regional offices now one Purchasing Department, one Marketing Department, solution solved. 

The newest upgrade Pressaro IV, that’s coming out has a lot more features, open platform.  I can’t wait till it’s released.  I know it’s going through some Beta stages, but I think it’s going to be a win-win for any printer that’s looking at it.  The biggest other thing is, right now you can go and buy a digital storefront from one of the major players, Kodak and spend $70,000-$80,000 and huge quarterly service agreements to a solution that you can be in for a couple thousand dollars, pay a monthly fee and have every – the tools, all the bells and whistles that you would want in a system for one-tenth the cost when you’re all said and done.  Less than $10,000, $7,000 depends what you want to get into it.  And it’s been a win for Tiger.  And I think, you know, since 2006we’ve been very happy with it.  The service has been great and they’re willing to work for you.   If you need something -- custom programs, like they built us a kidding option for the same client.  They had a sales marketing person who really didn’t know how to do mail merges, we built them a kidding option, Algient Pressaro helped us with the programming and now we have orders coming in where they client can pick the pocket folder they have five different choices.  They can pick the letterhead; they can pick mouse pads and pens, stuff that we don’t even print that we’re handling the fulfillment for.  

Email Icon Email         

 

Discussion

By Chuck Gehman on Jan 18, 2011

This is what Web2Print is all about. Thanks for sharing Bruce, what a great story.

 

By Steve Ciesemier on Jan 18, 2011

A great example of how the head of a printing company can lead the firm into new business opportunities by taking advantage of web-to-print solutions.

Steve Ciesemier (cease-my-r)

Aleyant Systems, LLC
www.Pressero.com
Main: 630-929-0104
Toll Free: 800-571-2138
Email: sales@aleyant.com

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank: Book Publishers Turn the Page

Frank: Book Publishers Turn the Page

Published: February 23, 2018

Frank opines about offset vs. digital printing for books and variable art for packaging. Book publishers are changing their warehousing and distribution strategies as a result.

 

Video preview: As Far as the Eye Can See: Increasing Color Display Quality

As Far as the Eye Can See: Increasing Color Display Quality

Published: February 23, 2018

Kevin O'Connor, Principal at Make Color Behave, talks about advances by Apple and others are looking ahead to new video standards that will enhance color viewing beyond SRBG which only presents about 35% of the colors the unimpeded human eye can see. The most current Apple screens will support new standards that will capture about 53% of what we can see with our eyes.

 

Video preview: New Print Finishing Techniques for Direct Mail

New Print Finishing Techniques for Direct Mail

Published: February 22, 2018

Tim McGinley of the Mail Innovations Program at the USPS challenges Finishing Section Editor Trish Witkowski to find new print finishing techniques and effects for mail. Trish begins her journey with Jeff Hernandez of Classic Color and his groundbreaking Brand Alchemy exploration. Jeff is developing realistic textures that mock actual products, and he’s putting the ideas directly into the hands of creatives.

 

Video preview: Arna Marketing: “A Technology Company That Happens to Print”

Arna Marketing: “A Technology Company That Happens to Print”

Published: February 21, 2018

New Jersey’s Arna Marketing, “a technology company that happens to print,” builds custom programs for its customers, heavily leveraging variable data and digital printing via Canon Solutions America’s Océ Varioprint and Colostream systems. David Zwang talks to Steven Hegna, President and “Concierge” of Arna Marketing, about the work he currently does for his customers, as well as where he sees his business going.

 

Video preview: Wim Fransen on Handling Disparate Data in Automated Workflow

Wim Fransen on Handling Disparate Data in Automated Workflow

Published: February 20, 2018

David Zwang talks to Wim Fransen, Managing Director, at Enfocus about building lights out automated workflow through job on-boarding, preflight, and its automation mix of software platforms.

 

Video preview: Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx

Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx

Published: February 19, 2018

Richard Romano talks to Adam Carver, President & CEO of Minneapolis' Pixelwerx, about his wide-format, signage, and specialty graphics business. Pixelwerx also recently acquired Canon Solutions America Océ Colorado 1640 UVgel wide-format printer.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved