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Fujifilm's Taskero now offers color management in the cloud

Published on November 16, 2010

Don Schroeder, Director of Solutions Development for Fujifilm Graphics discusses new features in Fujifilm's Taskero platform.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m back again with Don Schroeder, who is Director of Solutions Development for Fujifilm Graphics.  And we’ve been talking about Taskero and I understand there’s some really cool new stuff you’ve got now. 

Don Schroeder:  Absolutely.  You know, Taskero Universe Color Path Verify has been just a product for the last couple of years for validating color.  And when I say “has just been,” that’s no small undertaking when we’re watching color throughout the entire process, but at this show we are releasing our new G7 tool where we can actually align color in the cloud and send back curves through the computer right to the rip, so no end user has to worry about typing in any of the information.  And what’s unique about that is; now we have color management being done in the cloud.  So some of the benefits to that are, you don’t have any software you have to worry about upgrading because it’s always updated.  You have a dongle you don’t have to worry about losing, and if somebody – one of your experts should leave your company or move on, there’s always ways up on the web that we have with videos that can train people, you know, at a moment’s notice back on the product. 

So we find that a really unique offering and something that’s really exciting for us this year with Taskero. 

Cary Sherburne:  And with the millions of iPhones and iPads out there, are you leveraging that technology at all? 

Don Schroeder:  Great segue.  Yeah, absolutely.  Obviously, being a web based product, we’ve been able to go to people’s desktop computer, but at the show here as well, we launched what we call a mob site.  And our mob site is capable of iPhones, iPads, so now a user can log into the site and they can see all their production data as well as generate reports.  And what’s really unique about that is with the iPad, it really looks neat on the iPad.  And I literally walk around the booth with an iPad and people have been, you know, really reacting well to the product. 

Cary Sherburne:  That’s great.  So maybe we’re going to see more and more iPads going into the printing industry now. 

Don Schroeder:  I think we will.  One of the other things that are new with our product is, we’ve built is we’ve built some much more unique graphical interfaces and making it easier for people to understand color because obviously, color to some people is very technical.  So we’ve been making the views of the color data much more easier so people can understand them. 

Cary Sherburne:  So they don’t have to feel like they have to be a color scientist then. 

Don Schroeder:  Yeah, exactly. 

Cary Sherburne:  Yeah, it goes all the way out to the brand owners and they’re not color scientists.  Yeah. 

Don Schroeder:  Right.  And then the last unique thing that we’ve done this year is, we’ve entered into an internet chat session with the end user, so –

Cary Sherburne:  Oh, terrific. 

Don Schroeder:  So should something go wrong, we don’t have to wait for the end user to let us know, we can actually initiate a chat right to them right away. 

Cary Sherburne:  Oh, that’s terrific. 

Don Schroeder:  So there’s – we’re trying to get more proactive with supporting color, that way, obviously, our users and our printers are pretty good color and ink control more often. 

Cary Sherburne:  Yeah, that’s really important because as we all know, the cycle times are not getting longer. 

Don Schroeder:  No, they’re much shorter and need it much quicker. 

Cary Sherburne:  And these guys are under a lot of pressure, yeah.  And the downtime, you just can’t afford it any more.  So that’s great. 

Don Schroeder:  So like, you know, we have in the name “Universe” the universe is only to expand, and Taskero is definitely still expanding. 

Cary Sherburne:  That is great.  Thank you. 

Don Schroeder:  Thank you. 

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