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Michael Peluso VP of Shawmut talks transitions

Published on January 20, 2011

Michael Peluso Vice President of Sawmut talks about transitioning a 3rd generation commercial printing company into the 21st century.

Cary Sherburne:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Michael Peluso who is a Vice President at Shawmut in Massachusetts.  Welcome.

Michael Peluso:  Thank you very much.

Cary Sherburne:  So like most complines in our industry today your business has been undergoing a bit of a transition, maybe you could give us a little bit about where you came from and where you're going.

Michael Peluso:  Well, we've been a commercial printer since 1951, third generation.  Grandfather started it and in the last five years we've made a transaction from our old company where we were located to our new facility.  Went out and bought a new Kamori, six color and started developing that side of the business.  It grew and four years ago we reinvested into digital, got a HP 5,000, and then recently have upgraded that to a 5,500.  So our business is changing, developing to more offset as well as being a little bit more flexible on the digital side. 

We've getting into variable data, personalization, we've get into adding technology like Mindfire and some fullment software, Pagefox and its enabled us to get into clients that we would normally wouldn't get there with just the offset side.

Cary Sherburne:  And so what percentage of your business now would you say is offset verses digital?

Michael Peluso:  It's growing and it grows at a slower rate but it's probably up in the 15 percent.

Cary Sherburne:  And then where do you see that say in a couple of years from now?

Michael Peluso:  I think it's growing.  It's going to grow even further, there's no doubt about it.  We're putting a lot of emphasis on the technology side for us.  We're looking to reinvest in that.  We're looking to reinvest in our sales people to train them to sell that and, you know, it's just like anything with an offset printer, it's a struggle to get there when you have to - it's learn as you go.  And we're learning as we go and we're trying to be, you know, a little bit better at it.

Cary Sherburne:  That's great.  A lot of times you look at a third generation family business and in that third generation sometimes things start to fall apart but it sounds like you guys are going strong and holding it together.

Michael Peluso:  Yeah we're going strong and we have a good setup of family that are there, you know, I have a brother and a sister who are definitely involved in a day-to-day basis and I have an uncle that supports the new technology side.

Cary Sherburne:  That's great.

Michael Peluso:  Yeah.

Cary Sherburne:  Thank you.

Michael Peluso:  Thank you.

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