Michael Peluso Vice President of Sawmut talks about transitioning a 3rd generation commercial printing company into the 21st century.
Cary Sherburne: Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Michael Peluso who is a Vice President at Shawmut in Massachusetts. Welcome.
Michael Peluso: Thank you very much.
Cary Sherburne: So like most complines in our industry today your business has been undergoing a bit of a transition, maybe you could give us a little bit about where you came from and where you're going.
Michael Peluso: Well, we've been a commercial printer since 1951, third generation. Grandfather started it and in the last five years we've made a transaction from our old company where we were located to our new facility. Went out and bought a new Kamori, six color and started developing that side of the business. It grew and four years ago we reinvested into digital, got a HP 5,000, and then recently have upgraded that to a 5,500. So our business is changing, developing to more offset as well as being a little bit more flexible on the digital side.
We've getting into variable data, personalization, we've get into adding technology like Mindfire and some fullment software, Pagefox and its enabled us to get into clients that we would normally wouldn't get there with just the offset side.
Cary Sherburne: And so what percentage of your business now would you say is offset verses digital?
Michael Peluso: It's growing and it grows at a slower rate but it's probably up in the 15 percent.
Cary Sherburne: And then where do you see that say in a couple of years from now?
Michael Peluso: I think it's growing. It's going to grow even further, there's no doubt about it. We're putting a lot of emphasis on the technology side for us. We're looking to reinvest in that. We're looking to reinvest in our sales people to train them to sell that and, you know, it's just like anything with an offset printer, it's a struggle to get there when you have to - it's learn as you go. And we're learning as we go and we're trying to be, you know, a little bit better at it.
Cary Sherburne: That's great. A lot of times you look at a third generation family business and in that third generation sometimes things start to fall apart but it sounds like you guys are going strong and holding it together.
Michael Peluso: Yeah we're going strong and we have a good setup of family that are there, you know, I have a brother and a sister who are definitely involved in a day-to-day basis and I have an uncle that supports the new technology side.
Cary Sherburne: That's great.
Michael Peluso: Yeah.
Cary Sherburne: Thank you.
Michael Peluso: Thank you.
Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments
Published: January 23, 2017
Guy Gecht, EFI's CEO, typically includes a thought leadership segment in his opening talk. In 2017, he put the industry on notice that artifice intelligence is almost upon us, with a convergence of technology and market demand that will bring this to mainstream in the foreseeable future. Artificial intelligence (AI) is a technology that will have an impact on the printing industry, and printing owners and managers should keep tabs on its progress, understanding both eh risks and the opportunities for their businesses.
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Published: January 20, 2017
Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.
Frank on Pre-VDP Personalized Direct Mail
Published: January 20, 2017
Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.
The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail
Published: January 19, 2017
Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.
What PDF 2.0 Will Mean for the Printing Industry
Published: January 17, 2017
Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.
Learn About Anti-Counterfeiting Measures in Packaging
Published: January 17, 2017
Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.