Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     SGIA EXPO     Production Inkjet     Installations and Placements Tracker

HP's Chris Morgan on the T400 Announcement

Published on March 18, 2011

Chris Morgan, HP SVP, talks about this week’s media event at O’Neil Data Systems in Los Angeles, and the impact of the newly-announced T400 Inkjet Web Press on the analog to digital transformation of print.

Chris Morgan: We’re excited about the event today. Clearly the T400 is a breakthrough. It’s the most productive color inkjet, most productive digital press in the marketplace and we think it is going to continue to drive this major transformation in the printing world. We really see digital, which has done a great job of addressing short-run, now moving into a really transforming mainstream printing. Cary Sherburne: And so of the markets that you focus on, vertical markets that you focus on, which one do you think is going to be impacted first and the most? Chris: Well, I think that they are all moving, but I use the T400 as an example. Clearly, things like publishing, where you can not look beyond just optimizing the print cost you can look at total cost transformation where you get to remove a lot of the warehousing, a lot of the waste, a lot of the inefficiency of not matching supply and demand, and then also the ability to add all this additional value in terms of versioning, in terms of personalization. You know, we’ve had this conversation about the market having in the past been very focused just on print cost per pieces or print-centric cost and now the really good printers moving up and looking at how do I look at my customer’s total cost? How can I give them advantages there where they still might pay more in what they print, but they’re getting all these additional savings outside of that print or they’re getting all of these additional value adds in terms of ad capabilities like more impact in their publishing burgeoning or more impact in their go to market pieces. Cary: Well, that’s great. Well I want to congratulate you on an event that was just superbly done and everybody’s really excited and congratulations. Chris: Thank you. We’re really glad you’re here and we’re excited. WE are, as we said, we want to really manage the future by inventing it and I think today is another good example of us being on that path.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Colter and Peterson Announces New Saber Cutting Line

Colter and Peterson Announces New Saber Cutting Line

Published: October 16, 2018

Finishing products manufacturer Colter and Peterson has been in the industry for 100 years and continues to innovate the paper finishing business. President Bruce Peterson, grandson of the company's founder, talks with Kelley Holmes about C&P's new line of Saber cutters.

 

Video preview: HYBRID Software and Global Graphics Firming Up Relationship

HYBRID Software and Global Graphics Firming Up Relationship

Published: October 16, 2018

Guido Van der Schueren, Chairman of the Board for HYBRID Software, talks about the company and plans of a Global Graphics acquisition.

 

Video preview: SGIA Acquires Graphics of the Americas

SGIA Acquires Graphics of the Americas

Published: October 15, 2018

Ford Bowers, President and CEO of SGIA, talks with Cary Sherburne about SGIA's recent acquisition of the Graphics of the Americas show.

 

Video preview: Producing High-Value Print Applications with Scodix's Ultra2 Pro

Producing High-Value Print Applications with Scodix's Ultra2 Pro

Published: October 15, 2018

Mark Nixon, General Manager for Scodix, introduces the Ultra2 Pro at PRINT 18, able to cast and cure, a process that can create very high-value, digitally embossed applications, from holographics to foil.

 

Video preview: Frank-ception: Taking On a New Dimension at PRINT 18

Frank-ception: Taking On a New Dimension at PRINT 18

Published: October 12, 2018

Frank is beside himself over Augmented Reality (AR)-enabled print at this week's PRINT 18 event, which he demonstrates on an iPad.

 

Video preview: New Horizons for Standard Finishing Systems

New Horizons for Standard Finishing Systems

Published: October 11, 2018

Paul Steinke, National Sales Manager for Standard Finishing Systems, talks about two new Horizon finishing units on display at PRINT 18: the StitchLiner Mark III and BQ-480 perfect binder, both of which include new automation features.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved