HP's Chris Morgan on the T400 Announcement
Published on March 18, 2011
Chris Morgan, HP SVP, talks about this week’s media event at O’Neil Data Systems in Los Angeles, and the impact of the newly-announced T400 Inkjet Web Press on the analog to digital transformation of print.
Chris Morgan: We’re excited about the event today. Clearly the T400 is a breakthrough. It’s the most productive color inkjet, most productive digital press in the marketplace and we think it is going to continue to drive this major transformation in the printing world. We really see digital, which has done a great job of addressing short-run, now moving into a really transforming mainstream printing.
Cary Sherburne: And so of the markets that you focus on, vertical markets that you focus on, which one do you think is going to be impacted first and the most?
Chris: Well, I think that they are all moving, but I use the T400 as an example. Clearly, things like publishing, where you can not look beyond just optimizing the print cost you can look at total cost transformation where you get to remove a lot of the warehousing, a lot of the waste, a lot of the inefficiency of not matching supply and demand, and then also the ability to add all this additional value in terms of versioning, in terms of personalization. You know, we’ve had this conversation about the market having in the past been very focused just on print cost per pieces or print-centric cost and now the really good printers moving up and looking at how do I look at my customer’s total cost? How can I give them advantages there where they still might pay more in what they print, but they’re getting all these additional savings outside of that print or they’re getting all of these additional value adds in terms of ad capabilities like more impact in their publishing burgeoning or more impact in their go to market pieces.
Cary: Well, that’s great. Well I want to congratulate you on an event that was just superbly done and everybody’s really excited and congratulations.
Chris: Thank you. We’re really glad you’re here and we’re excited. WE are, as we said, we want to really manage the future by inventing it and I think today is another good example of us being on that path.
To post a comment Log In or Become a Member, doing so is simple and free
Frank on "Paper Shamers"
Published: January 19, 2018
Frank goes on a mini rant against those folks who shame us for using paper. He calls them “paper shamers” as he takes them to task for creating guilt trips for those who use paper.
SGIA and PIA: Why the partnership?
Published: January 18, 2018
Ford Bowers, President & CEO of SGIA, talked with us about the partnership between SGIA and PIA, and the value to their respective memberships. A key element is introducing SGIA's membership to the many conferences that PIA hosts, as well as participation in legislative affairs activities.
iLearning from Printing Industries of America: All new, available 24/7
Published: January 17, 2018
Michael Makin, CEO of the Printing Industries of America, shares information on PIA's iLearning University for the printing industry, which has been completely retooled and includes the opportunity for certification across a variety of disciplines, including Customer Service. Core content included in PIA affiliate membership fees.
Thayer Long on NPES Rebrand and New Mission
Published: January 17, 2018
Richard Romano talks to Thayer Long about the name change from NPES to Association for Print Technology, as well as the association's new mission to drive the industry forward.
Idealliance: Taming the Wild West of the Packaging Supply Chain
Published: January 16, 2018
Tim Baechle, Vice President at Idealliance, talks about how Idealliance is repositioning itself around three primary goals: communication, education and validation. With offices around the world hte organization's evolution to a think tank has changed the model of how it works. Programs like G7 and BrandQ create a swim lane for the packaging supply chain to create seamless communication. Baechle shares thoughts about how the organization is serving some of the worlds largest brands and converters to tame what he calls the Wild West of Packaging.
Frank's Favorite Books about Paper
Published: January 12, 2018
Frank is an unabashed paper lover and is into trees. He describes some of his favorite books about paper that are on paper. He also manages to mention Zip disks.