Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Is OnDemand Expo still Niche? (Part 1)

Published on March 28, 2011

Cary and Kerry Gumas, CEO of Questex, discuss the relevance of the OnDemand Expo in a world where digital is going mainstream. Kerry explains how OnDemand is changing to continue looking forward for the next niche. This video is part one of the two part interview.

Cary Sherburne: I’m, Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Kerry Gumas who’s President and CEO of Questex.

Kerry Gumas: Hello Cary.

Cary: We’re here at OnDemand and you know I mean I’ve been coming to OnDemand for 20 years and was involved in the birth of the whole OnDemand thing when it started with the Xerox DocuTech, so in the early days it was just wonderful. You know everybody and you see the latest technology and whatever but now I mean it just seems like vendors are complaining there’s too many shows and is there really a need to have a separate digital printing show when it’s really now becoming more integrated in the whole hybrid production scheme. I mean do we really need the show any more?

Kerry: So you know that’s a great question and believe you me, I hear that question myself and I really would look at this two different ways. One is that OnDemand has been around for quite some time and I’ve been almost too as many of these as well and worked to produce them that long. But OnDemand here today isn’t the same as it was 20 years ago. The industry has moved on by leaps and bounds and digital printing certainly is a mainstream technology now that is mainstreamed into many organizations. But even at that from a market share prospective, there’s still market share penetration to be achieved, number one, and in the core commercial print or print service provider marketplace. And I think there is still a customer education message that needs to be accomplished. In the educational realm if you will, is a customer education message to be accomplished among end users of how we apply this technology to a publishing function and marketing function to a communications function. And integrate that into the entire fabric of what an enterprise might be doing.

So our view is that OnDemand while the brand name you know certainly OnDemand and the standard is still the same, the actual content of what’s going on here is really quite different and fulfills a unique role in the marketplace. We are not seeking to be the world’s largest commercial printing show. There is or there are venues that do that quite effectively and we’re working in collaboration with the industry associations that many of the companies are a part of. I think those objectives that they’re seeking and those kind of venues certainly get accomplished. OnDemand has always been about A) launching new product and innovations in the marketplace and so we have that here. We also have I think a change that’s happening in the industry which is a move to more value-added services, solutions end services, provision rather than pure production economics. And in order to really reflect that change, we’ve shifted the entire content program of OnDemand to focus almost exclusively now on those issues rather than the kind of traditional digital printing production and operations fees and fees, right, that we’ve done for maybe 18 out of the 20 years.

So we’ve added a brand new content program here called Publishing Exchange to bring together publishers, marketers and printers and their allies, agencies around the topic of how do we apply this technology to do cross-view media content. It’s been talked about for a long time, integrated media, integrated marketing; it’s not a particularly new expression either.

Email Icon Email         


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: The Largest Printers in 1992. Where Are They Now?

The Largest Printers in 1992. Where Are They Now?

Published: October 21, 2016

Frank found a list of the largest printers from 1992. It documents the significant changes in the industry through merger, acquisition, and bankruptcy.


Video preview: To Inkjet Or Not? The thINK Conference helps in the decision process

To Inkjet Or Not? The thINK Conference helps in the decision process

Published: October 20, 2016

Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.


Video preview: interlinkONE CEO John Foley Highlights Opportunities in the Association Market

interlinkONE CEO John Foley Highlights Opportunities in the Association Market

Published: October 19, 2016

John Foley, CEO of interlinkONE, talks with Senior Editor Cary Sherburne about the opportunities for printing firms in the association market, helping associations with strategic marketing plans, printed materials, multi-channel and more. "They are starving for this help," he says.


Video preview: thINK

thINK "Beyond the Box" in Production Inkjet

Published: October 18, 2016

Mark DeBoer, Director of Customer Experience at Darwill and thINK conference chair, talks about the maturation of the conversation about production inkjet "beyond the box." He sees more emphasis on data at the thINK conference, as an example, "stretching our imaginations as to what is possible with data." He also touches on the advances that have taken place in finishing for production inkjet.


Video preview: The Past, Present, and Future of thINK and Inkjet Technologies

The Past, Present, and Future of thINK and Inkjet Technologies

Published: October 16, 2016

Bob Radzis, Chief Customer Officer at SG360 and a founding member of the thINK community, discusses this year's conference and how he foresees a bright future ahead.


Video preview: Two Sides Survey Reflects High Levels of Consumer Acceptance Relative to Paper Use

Two Sides Survey Reflects High Levels of Consumer Acceptance Relative to Paper Use

Published: October 14, 2016

Phil Riebel, President of Two Sides North America, shares the results of a global survey designed to understand how consumers value paper. 88% of respondents in the U.S. felt it was acceptable to use trees from well managed forests to make lumber for construction or pulp for paper for printing, reflecting that their primary concern is that the industry does things responsibly. Watch the video for more details, including changes in messaging about paper from Starbucks.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved