Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Is OnDemand Expo still Niche? (Part 1)

Published on March 28, 2011

Cary and Kerry Gumas, CEO of Questex, discuss the relevance of the OnDemand Expo in a world where digital is going mainstream. Kerry explains how OnDemand is changing to continue looking forward for the next niche. This video is part one of the two part interview.

Cary Sherburne: I’m, Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Kerry Gumas who’s President and CEO of Questex.

Kerry Gumas: Hello Cary.

Cary: We’re here at OnDemand and you know I mean I’ve been coming to OnDemand for 20 years and was involved in the birth of the whole OnDemand thing when it started with the Xerox DocuTech, so in the early days it was just wonderful. You know everybody and you see the latest technology and whatever but now I mean it just seems like vendors are complaining there’s too many shows and is there really a need to have a separate digital printing show when it’s really now becoming more integrated in the whole hybrid production scheme. I mean do we really need the show any more?

Kerry: So you know that’s a great question and believe you me, I hear that question myself and I really would look at this two different ways. One is that OnDemand has been around for quite some time and I’ve been almost too as many of these as well and worked to produce them that long. But OnDemand here today isn’t the same as it was 20 years ago. The industry has moved on by leaps and bounds and digital printing certainly is a mainstream technology now that is mainstreamed into many organizations. But even at that from a market share prospective, there’s still market share penetration to be achieved, number one, and in the core commercial print or print service provider marketplace. And I think there is still a customer education message that needs to be accomplished. In the educational realm if you will, is a customer education message to be accomplished among end users of how we apply this technology to a publishing function and marketing function to a communications function. And integrate that into the entire fabric of what an enterprise might be doing.

So our view is that OnDemand while the brand name you know certainly OnDemand and the standard is still the same, the actual content of what’s going on here is really quite different and fulfills a unique role in the marketplace. We are not seeking to be the world’s largest commercial printing show. There is or there are venues that do that quite effectively and we’re working in collaboration with the industry associations that many of the companies are a part of. I think those objectives that they’re seeking and those kind of venues certainly get accomplished. OnDemand has always been about A) launching new product and innovations in the marketplace and so we have that here. We also have I think a change that’s happening in the industry which is a move to more value-added services, solutions end services, provision rather than pure production economics. And in order to really reflect that change, we’ve shifted the entire content program of OnDemand to focus almost exclusively now on those issues rather than the kind of traditional digital printing production and operations fees and fees, right, that we’ve done for maybe 18 out of the 20 years.

So we’ve added a brand new content program here called Publishing Exchange to bring together publishers, marketers and printers and their allies, agencies around the topic of how do we apply this technology to do cross-view media content. It’s been talked about for a long time, integrated media, integrated marketing; it’s not a particularly new expression either.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Silicon Publishing Launches Redesign of Silicon Designer

Silicon Publishing Launches Redesign of Silicon Designer

Published: December 6, 2016

In this interview, Cary Sherburne, Senior Editor, talks with Max Dunn of Silicon Publishing about the company's clean sheet redesign of Silicon Designer leveraging the talents of former Adobe InDesign developers. This Web2Print/online editing solution is used by some of the world's largest companies.

 

Video preview: 1,000th HP PrintOS Customer Speaks Out

1,000th HP PrintOS Customer Speaks Out

Published: December 6, 2016

Senior Editor Cary Sherburne talks with Martin Saavedra, Jr., EVP at MLI Marketing in Tampa, the 1,000th HP PrintOS customer. Saavedra explains why solutions like HP PrintOS are important in helping printers remain competitive with a streamlined and productive workflow in an open, cloud-based ecosystem.

 

Video preview: PIA's Julie Shaffer on Color Conference 2016

PIA's Julie Shaffer on Color Conference 2016

Published: December 5, 2016

Julie Shaffer, Vice President of Education and Marketing Strategies for the Printing Industries of America, explains the evolution of the Color Conference and its value to brand owners, printers and premedia professionals. She also discusses broader PIA educational initiatives and certification programs, including a customer service certification that will be available soon.

 

Video preview: Frank is Entranced by Pop-up Cards

Frank is Entranced by Pop-up Cards

Published: December 2, 2016

Frank is entranced by pop-up cards from opencardnow.com. Former typographer Julie Brumlik has a new career with pop-up origami. Frank even shares his pop-up Gutenberg book.

 

Video preview: ASU's Print & Imaging Lab Leads the Way in Workflow Integration

ASU's Print & Imaging Lab Leads the Way in Workflow Integration

Published: December 1, 2016

Chris Halkovic, Web-to-Print Manager at Arizona State University's Print and Imaging Lab, talks about how the shop/learning environment is integrating Web2Print and MIS for a coherent and automated workflow for printed materials and 3D objects.

 

Video preview: Universal Wilde Has Transformed Its Business with Production Inkjet

Universal Wilde Has Transformed Its Business with Production Inkjet

Published: November 30, 2016

Universal Wilde in Massachusetts is the largest direct marketing and book printing company in the state. Its Vice President of Operations and Technology, Jeff McFadden, explains the company's decision to acquire production inkjet about 5 years ago. Today, about 75% of its production ink work being book production with the rest being direct mail. He also shares his thoughts about the value of users groups like thINK.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved