Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing Forecast 2018     European Coverage

President David Zwang talks about what's new with the Ghent Work Group

Published on March 24, 2011

David Zwang updates Cary about the goings on at the Ghent Work Group including expanding beyond just PDF workgroups into packaging and adding spectral colors.

Cary Sherburne:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I’m pleased to be here with David Zwang, who is the Chairman of the Ghent Work Group, used to be called the Ghent PDF Work Group.

David Zwang:  Yes, it did.  And that was before we decided that the world is bigger than just PDF.

Cary:  Well, there you go.  Don’t say that too loud, our friends in San Jose might not like that.

David:  Yeah.

Cary:  But maybe you could talk to us a little bit about some of the newer initiatives.  You know, we’ve talked before about the great work that the Ghent Work Group is doing in terms of standardizing various processes, but what’s new?

David:  Well, I guess, I mean, we’re continuing to do a lot of the work that we’ve always done, with regard to best practices and specifications in PDF work flows, etc.

But I think that we’ve kind of taken it to the next level in a number of different specific verticals.  For example, packaging.

Cary:  Okay. 

David:  We started doing work with packaging a number of years ago and we’ve expanded that work considerably to the point where we’ve actually started to get to the core of the obstructions, if you will, from complete adoption of PDF work flows in packaging, some of those centered around special colors, spot colors, and how those get defined and handled within the PDF work flows.

Cary:  Okay. 

David:  We’re working with the international standards bodies and as a matter of fact, the next version of PDF currently being worked on in the ISO 32,000 committee.  We’ll have a provision to allow spectral color use as an identification.  Now, this has wide implications beyond just packaging, because obviously anybody who is working in print who needs to identify special colors currently was limited in terms of what they could do, so we’re working with them on that, and that’s a big one.

Another big area that we’ve been working on is the XMP job tickets and—

Cary:  And XMP?

David:  Oh, the Extensible Metadata Platform.

Cary:  Thank you.

David:  Which was originally developed by Adobe, actually introduced in 2005 in Photoshop, I believe it was, and now it is actually also going to ISO.

Cary:  Okay. 

David:  So it will be an international standard.  And we’re working with, as a matter of fact, I’ve got a meeting with the Immediate 21 Group, which is the major magazine players in the US on developing a better way to expand beyond just ad delivery, direct ad delivery, the work flow, the job ticketing.  So we’re using XMP for job tickets in ad delivery, soft proofing, and universal proof of pre-flight.

Cary:  And the other thing, as you get more into packaging, would be the whole idea of 3D, too, right?

David:  Well, that’s coming down, and it’s interesting, as we, once we get past this color issue, which is really a big issue, it opens up a whole other host of types of environments we can work in because currently the definition of color and the ability to pass that information across, and also the ability to see it, was limited to the RGB space or the LAB space, and that was very difficult.  By using spectral, all of a sudden we have what color is all about, it’s about waves.  And once you’ve got that, you can define just about anything, so using something that was developed there originally by XRite and also went into ISO that went to into standards, something called CXF, we’re able to take all this information now and package it into a PDF.  So you can take it through the entire work flow, the whole channel.

Cary:  That’s great.  And if people want more information about your group, GWG.org?

David:  GWG.org, lots of free stuff up there, come on up, take a look.

Cary:  That’s great, thank you.

David:  Oh, thank you.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank: Book Publishers Turn the Page

Frank: Book Publishers Turn the Page

Published: February 23, 2018

Frank opines about offset vs. digital printing for books and variable art for packaging. Book publishers are changing their warehousing and distribution strategies as a result.

 

Video preview: As Far as the Eye Can See: Increasing Color Display Quality

As Far as the Eye Can See: Increasing Color Display Quality

Published: February 23, 2018

Kevin O'Connor, Principal at Make Color Behave, talks about advances by Apple and others are looking ahead to new video standards that will enhance color viewing beyond SRBG which only presents about 35% of the colors the unimpeded human eye can see. The most current Apple screens will support new standards that will capture about 53% of what we can see with our eyes.

 

Video preview: USPS Challenges Trish Witkowski to Discover NEW Print Finishing Techniques for Mail

USPS Challenges Trish Witkowski to Discover NEW Print Finishing Techniques for Mail

Published: February 22, 2018

Tim McGinley of the Mail Innovations Program at the USPS challenges Finishing Section Editor Trish Witkowski to find new print finishing techniques and effects for mail. Trish begins her journey with Jeff Hernandez of Classic Color and his groundbreaking Brand Alchemy exploration. Jeff is developing realistic textures that mock actual products, and he’s putting the ideas directly into the hands of creatives.

 

Video preview: Arna Marketing: “A Technology Company That Happens to Print”

Arna Marketing: “A Technology Company That Happens to Print”

Published: February 21, 2018

New Jersey’s Arna Marketing, “a technology company that happens to print,” builds custom programs for its customers, heavily leveraging variable data and digital printing via Canon Solutions America’s Océ Varioprint and Colostream systems. David Zwang talks to Steven Hegna, President and “Concierge” of Arna Marketing, about the work he currently does for his customers, as well as where he sees his business going.

 

Video preview: Wim Fransen on Handling Disparate Data in Automated Workflow

Wim Fransen on Handling Disparate Data in Automated Workflow

Published: February 20, 2018

David Zwang talks to Wim Fransen, Managing Director, at Enfocus about building lights out automated workflow through job on-boarding, preflight, and its automation mix of software platforms.

 

Video preview: Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx

Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx

Published: February 19, 2018

Richard Romano talks to Adam Carver, President & CEO of Minneapolis' Pixelwerx, about his wide-format, signage, and specialty graphics business. Pixelwerx also recently acquired Canon Solutions America Océ Colorado 1640 UVgel wide-format printer.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved