Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

Brenda Kai talks about The Electronic Document Scholarship Foundation

Published on February 24, 2011

Brenda Kai, the Executive Director of the EDSF chats with Cary about the EDSF and some of the services and programs they offer to printers.

Cary Sherburne:  I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Brenda Kai, who is Executive Director of EDSF.  Brenda, welcome. 

Brenda Kai:  Thank you, Cary.  It’s good to be here. 

Cary: So EDSF, of course had been around for more than a decade and I wonder, you know, you’ve delivered some great services to the industry, I wonder if you could give us an update on kind of what your key programs are today and some of the key metrics you can talk about. 

Brenda:  I’d love to.  We have just actually finished our 2010, 2011 scholarship academic year and we awarded another 39 scholarships this year. 

Cary:  Oh, that’s great. 

Brenda:  And what sets us apart a little bit from others is that our scholarship program is a worldwide.  And so we’re outside North America and this year we actually had a scholarship awarded to the State University of Moscow in Russia. 

Cary:  Oh wow! 

Brenda:  Who uses Heidelberg products pretty extensively.  So that was very exciting for us.  Today we have awarded 366 scholarships worldwide and we’ve honored about 62 educators in our Excellence in Education Awards.  Right now we’re really excited because based on the terrific contributions made by our board and our individual contributors; we’re not at a point where we’re going to be able to take a look at some internship programs. 

Cary:  Oh, terrific. 

Brenda:  Which is very exciting for us.  And so we are going to be looking to place some students into some real live work experiences in print shops and looking at the main street-type shops where they really get a chance to be more involved in everything besides printing, so they’ll be involved in the marketing and in the selling aspect of it as well.  So we think it will be a great opportunity to expand their real life education once they --

Cary:  And the interns, are you looking for junior/senior level, freshman/sophomore level, what level are you looking for? 

Brenda:  yeah, EDSF really focuses on junior/senior level and advanced degree.  And while we love the freshman and the sophomores, we really do want to focus on students that are coming into the industry and as I know from my own personal experience with having three kids going through college, they don’t always know what they want to be as freshmen and sophomores. 

Cary:  That’s true, that’s absolutely true.  Yeah, so then when they come out of that, they’re more well-rounded and a little bit better grounded in terms of being able to move into a printing firm and work for a graphic communications firm of some sort, right? 

Brenda:  Right, exactly.  And about two years ago, we did a research paper with Info Trends and one of the things that that research showed is that the people running print shops and hiring and recruiting really were looking for people that were a little more well-rounded and not quite so specialized in the industry.  And so we think that this will really be a value add for the industry.  

Cary:  You know, the other thing that the industry really needs that shops really need, is they need to make sure that people have the right kind of computer skills and really even the IT focus, so even if you get into data handling and data management and data analysis, so I don’t know if you’re doing anything in that area or it depends on what the curriculum is for the schools or –

Brenda:  Right.  And I think a lot of the curriculum now is, if you take a look at some of the Universities, NYU, certainly, RIT, Pittsburgh State, you see that as a pretty heavy component of what the program offers these days.  So it is being – they are looking to expand beyond just the true print side. 

Cary:  You know it’s interesting because we don’t really think about it this way much, but the universities are producing a product –

Brenda:  They are. 

Cary:  that is consumed by business and that product is those – a new generation of employees. 

Brenda:  Right.  And I actually saw in WhatTheyThink.com about a week and a half, two weeks ago, an interview that was done with David Harding, and his whole focus was, what are we as an industry going to do with all of these people that are leaving and the rate at which we an bring qualified people into it.  And so I was happy to see that one of our board members said, “Well, you need to get involved with EDSF because that’s exactly what we are trying to do.” 

Cary:  Yeah.  You know, this generation that’s graduating now, the ones that you are giving scholarships to and so on, I mean, most of them were born – I hate to even think about this, but born in 1995 and after, right?  And we kind of mark the beginning of the internet you know, being commercial with 1995 with the launch of, with the IPO of Netscape because that’s when it really became more public – more of a public interest.  So since 1995, 60 million Americans have been born and so there’s 60 million out there – people out there who don’t know a world without the internet.  

Brenda:  That’s scary. 

Cary:  Isn’t amazing?  That’s amazing, so.  Well you guys are doing great work. 

Brenda:  Thank you. 

Cary:  And I know that you will be able to continue and hopefully you’ll be able to get, you know, continue to have the industry support your work with their generous sponsorships and contributions. 

Brenda:  Yes.  We have a wonder Board of Directors and our contributors and volunteers; we could not do what we do without wonderful volunteers like yourselves.  So thank you. 

Cary:  All right, thank you very much Brenda. 

Brenda:  Thank you. 

Cary:  It’s great to see you. 

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

Video preview: Learn About Anti-Counterfeiting Measures in Packaging

Learn About Anti-Counterfeiting Measures in Packaging

Published: January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

 

Video preview: Leveraging Standards and Specifications to Get to Great Color

Leveraging Standards and Specifications to Get to Great Color

Published: January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved