Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Print 2017     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Brenda Kai talks about The Electronic Document Scholarship Foundation

Published on February 24, 2011

Brenda Kai, the Executive Director of the EDSF chats with Cary about the EDSF and some of the services and programs they offer to printers.

Cary Sherburne:  I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Brenda Kai, who is Executive Director of EDSF.  Brenda, welcome. 

Brenda Kai:  Thank you, Cary.  It’s good to be here. 

Cary: So EDSF, of course had been around for more than a decade and I wonder, you know, you’ve delivered some great services to the industry, I wonder if you could give us an update on kind of what your key programs are today and some of the key metrics you can talk about. 

Brenda:  I’d love to.  We have just actually finished our 2010, 2011 scholarship academic year and we awarded another 39 scholarships this year. 

Cary:  Oh, that’s great. 

Brenda:  And what sets us apart a little bit from others is that our scholarship program is a worldwide.  And so we’re outside North America and this year we actually had a scholarship awarded to the State University of Moscow in Russia. 

Cary:  Oh wow! 

Brenda:  Who uses Heidelberg products pretty extensively.  So that was very exciting for us.  Today we have awarded 366 scholarships worldwide and we’ve honored about 62 educators in our Excellence in Education Awards.  Right now we’re really excited because based on the terrific contributions made by our board and our individual contributors; we’re not at a point where we’re going to be able to take a look at some internship programs. 

Cary:  Oh, terrific. 

Brenda:  Which is very exciting for us.  And so we are going to be looking to place some students into some real live work experiences in print shops and looking at the main street-type shops where they really get a chance to be more involved in everything besides printing, so they’ll be involved in the marketing and in the selling aspect of it as well.  So we think it will be a great opportunity to expand their real life education once they --

Cary:  And the interns, are you looking for junior/senior level, freshman/sophomore level, what level are you looking for? 

Brenda:  yeah, EDSF really focuses on junior/senior level and advanced degree.  And while we love the freshman and the sophomores, we really do want to focus on students that are coming into the industry and as I know from my own personal experience with having three kids going through college, they don’t always know what they want to be as freshmen and sophomores. 

Cary:  That’s true, that’s absolutely true.  Yeah, so then when they come out of that, they’re more well-rounded and a little bit better grounded in terms of being able to move into a printing firm and work for a graphic communications firm of some sort, right? 

Brenda:  Right, exactly.  And about two years ago, we did a research paper with Info Trends and one of the things that that research showed is that the people running print shops and hiring and recruiting really were looking for people that were a little more well-rounded and not quite so specialized in the industry.  And so we think that this will really be a value add for the industry.  

Cary:  You know, the other thing that the industry really needs that shops really need, is they need to make sure that people have the right kind of computer skills and really even the IT focus, so even if you get into data handling and data management and data analysis, so I don’t know if you’re doing anything in that area or it depends on what the curriculum is for the schools or –

Brenda:  Right.  And I think a lot of the curriculum now is, if you take a look at some of the Universities, NYU, certainly, RIT, Pittsburgh State, you see that as a pretty heavy component of what the program offers these days.  So it is being – they are looking to expand beyond just the true print side. 

Cary:  You know it’s interesting because we don’t really think about it this way much, but the universities are producing a product –

Brenda:  They are. 

Cary:  that is consumed by business and that product is those – a new generation of employees. 

Brenda:  Right.  And I actually saw in WhatTheyThink.com about a week and a half, two weeks ago, an interview that was done with David Harding, and his whole focus was, what are we as an industry going to do with all of these people that are leaving and the rate at which we an bring qualified people into it.  And so I was happy to see that one of our board members said, “Well, you need to get involved with EDSF because that’s exactly what we are trying to do.” 

Cary:  Yeah.  You know, this generation that’s graduating now, the ones that you are giving scholarships to and so on, I mean, most of them were born – I hate to even think about this, but born in 1995 and after, right?  And we kind of mark the beginning of the internet you know, being commercial with 1995 with the launch of, with the IPO of Netscape because that’s when it really became more public – more of a public interest.  So since 1995, 60 million Americans have been born and so there’s 60 million out there – people out there who don’t know a world without the internet.  

Brenda:  That’s scary. 

Cary:  Isn’t amazing?  That’s amazing, so.  Well you guys are doing great work. 

Brenda:  Thank you. 

Cary:  And I know that you will be able to continue and hopefully you’ll be able to get, you know, continue to have the industry support your work with their generous sponsorships and contributions. 

Brenda:  Yes.  We have a wonder Board of Directors and our contributors and volunteers; we could not do what we do without wonderful volunteers like yourselves.  So thank you. 

Cary:  All right, thank you very much Brenda. 

Brenda:  Thank you. 

Cary:  It’s great to see you. 

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank: British Attack on Apostrophe Must Be Stopped

Frank: British Attack on Apostrophe Must Be Stopped

Published: August 18, 2017

Frank bemoans the British attempt to eliminate the apostrophe in place names. So far, only Frank has spoken out against this perversion of orthography as misguided souls take a hammer to our grammar.

 

Video preview: Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000

Third-Generation Printer Cockrell Enovation Improves Productivity with HP Indigo 10000

Published: August 15, 2017

John Cockrell, Vice President at Fort Worth based Cockrell Enovation, has used its new HP Indigo 10000 press to migrate work from offset for more efficient production. Hear what he has to say about the future of offset in his business and the kinds of applications he is producing on the HP Indigo 10000. HP Indigo's Business Development team has been a partner in this transition.

 

Video preview: Bud Light, HP and Esko: From Ideation to Production in Less than a Month

Bud Light, HP and Esko: From Ideation to Production in Less than a Month

Published: August 14, 2017

Michael Cox, a Solutions Architect at HP, Inc., talks about HP's collaboration with Esko to create limited edition Bud Light cans for a special event using Studio for Sleeves and HP's Mosaic in the design process. This eliminated the need for physical samples in the approval process. From ideation to production in less than a month -- amazing!

 

Video preview: Frank: Xeikon Roll-fed Digital Press 25th Anniversary

Frank: Xeikon Roll-fed Digital Press 25th Anniversary

Published: August 11, 2017

We are coming up on the 25th anniversary of the Xeikon roll-fed digital color printer. Frank shows some of the classic work done by this venerable machine, which is still helping printers worldwide to make money.

 

Video preview: COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity

COT Holdings Upgrades to HP Indigo 12000 for Enhanced Productivity

Published: August 8, 2017

Nigel Worme, Managing Director of COT Holdings in Barbados, was an early adopter of HP Indigo digital presses. The third generation family company is now on its 5th generation of Indigo presses with the acquisition of an HP Indigo 10000, now field upgraded to an HP Indigo 12000, providing a single sheet size for offset and digital presses that streamlines workflow.

 

Video preview: Inside Mossberg & Company's Evolving Commercial Printing Operation

Inside Mossberg & Company's Evolving Commercial Printing Operation

Published: August 7, 2017

James Hilman, CEO of Mossberg & Company discusses their evolution from sheetfed commercial printing on paper to digital and flexo printing for packaging, even on cans!

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved