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David Murphy talks about HP's Graphics Arts Experience Center

Published on April 8, 2011

HP's Director of Marketing David Murphy shares details with Cary Sherburne about HP's newly unveiled 60,000sq. feet Graphics Arts Experience Center for the Americas in the Atlanta metro area.

Cary Sherburne: Hi, Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with David Murphy from Hewlett Packard, Director of Marketing. And I understand that you guys are opening a brand new graphic arts experience center in Atlanta. Tell us about that.

David Murphy: We have recently opened it. It’s a facility in Alpharetta Georgia, just north of Atlanta, 65,000 square feet.

Cary: Woo, big.

David: We’ve been planning and developing this facility opening for the last 18 months, spent several million dollars to really make it a true experience for our customers. And we don’t want this to be just an ordinary demo facility, or a demo room, we want this to be a customized, dynamic, one-to-one experience where the customer or the prospect can be immersed in applications education. We want to be able to take the opportunity to spend the time with them, to teach them, to customize that solution that we talked about earlier and make sure that they understand all of the capabilities, they understand the workflow, they understand the output, the cost so we can take the time to show them our Smart Planner software and build a business plan with them. So this is much more than a simple demo facility and I think that our customers will be intrigued with the experience that they’ll have there.

Cary: Now you talked about the whole portfolio so that includes obviously Indigo and Inkjet but what else?

David: So it includes the HP Indigo digital press, HP Inkjet Web Press, HP Scitex, HP Design Jet. So our entire…

Cary: Okay, so the whole. Yeah, and then of course you’ll have all the workflow and software. What about partner products? You got quite an array of partner products.

David: We will have all of our partners participating with this experience center The 115 different partners that we have. The 420 different partner solutions and products so they’ll be, again, that opportunity for customers to learn how and what they should do next to scale their business for the future.

Cary: That’s great so the whole end to end solution right there before their very eyes.

David: Absolutely.

Cary: That’s great. We’re looking forward to seeing it.

David: Thank you.

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