Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Thought Leadership Video Series

Océ's Envision the Future Forum

Published on March 3, 2011

Océ North America's Vice President of Marketing Francis McMahon takes some time during Océ's Envision the Future Forum to talk with Richard Romano about the event.

Richard Romano: This is Richard Romano from WhatTheyThink.com, and welcome to the latest installment of our continuing educational video series. We are here in Houston, Texas at the OCE North American, Envision the Future Forum. And I'm talking to Francis McMahon, who is the VP of Marketing for OCE North America. Thank you very much for joining us.

Francis McMahon: Richard, great to see you. Thanks for being here.

Richard Romano: And if you could tell us a little bit about what this event is all about.

Francis McMahon: This event is really all about helping customers get a fast start to 2011. It's about understanding the emerging applications and how they can take advantage of the technology today to do more with their businesses throughout 2011. For example, the transformation from offset to digital, the migration into new applications like true on-demand book publishing, transactional printing, black and white and color, and of course everything that we're doing around publications. This is why we're here today, to help customers see the Wow of Oce, get more ideas and to see it really from a customer perspective.

Charles Chalifox: I really wanted to hear about the digital workflow because we are growing the business quite rapidly and I wanted to make sure that we were prepared for.

Francis McMahon: You know, one of the fascinating things about our industry, it's my 22nd year here in the industry, and I continue to watch it evolve and it becomes more exciting every year. And when you look at, there are approximately 10 trillion pages that were produced in 2009 total, analog and digital. That number is shrinking to about eight to nine trillion pages moving into 2014. Now, that trend is not something that we all get excited about; however, if you enjoyed digital printing and see the opportunity and the value behind digital and the higher-margin potential in digital printing as opposed to offset printing, then this is exciting. Because the emerging applications like book printing, we're going to see approximately 73 billion books printed in 2014. And today I can tell you that we have one customer in particular that has 17 Oce devices. And they are printing 90 million… 90 million pages a month on Oce equipment utilizing our true automated end-to-end workflow with Prisma, our engines, and our finishing capabilities.

Robert Dahlke: I was really interested and excited about the kidding that they do here and I just… something that I never really thought about doing, you know, is mixing different types of stocks and everything and getting… doing it in a percolated type of thing. Kidding is for us really hard and I thought this is really interesting. It’s… try… try to…

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: CalPoly Students Create Book about Printing Pioneer Michael Bruno

CalPoly Students Create Book about Printing Pioneer Michael Bruno

Published: March 24, 2017

Frank’s class at Cal Poly produced a 300-page book on the life and work of printing pioneer Michael Bruno. Mike was one of the major researchers who made offset lithography a viable process.

 

Video preview: The Importance of a Good Web-to-Print Demo Site

The Importance of a Good Web-to-Print Demo Site

Published: March 23, 2017

Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."

 

Video preview: The Future Of Customer Communications In The Financial Services Industry

The Future Of Customer Communications In The Financial Services Industry

Published: March 22, 2017

Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.

 

Video preview: Ghent Workgroup PDF Study aims to Identify Gaps in the Standard

Ghent Workgroup PDF Study aims to Identify Gaps in the Standard

Published: March 21, 2017

David Zwang, WhatTheyThink's Technology Editor and Chairman of the Ghent Workgroup, explains why the organization is conducting a landmark PDF study. The last study was conducted in 2008 and is not representative of todays workflow demands. They want to understand how people are using PDF and identify gaps in the standard that the Ghent Workgroup can help address for better process integration in commercial print and packaging production. Visit http://www.gwg.org/gwg-2017-pdf-survey/

 

Video preview: View the latest production inkjet news from Screen

View the latest production inkjet news from Screen

Published: March 20, 2017

Aron Allenson, Sales Support Specialist for High Speed Inkjet at Screen, talks about how new SC inks from Screen allow inkjet printing to commodity offset stocks without pretreatment. The ink is used in the Truepress JET 520 HD. He also explains the next generation of Truepress JET presses, the Truepress JET 520 NX, just released.

 

Video preview: Print: The Strongest Component of an Omnichannel Campaign

Print: The Strongest Component of an Omnichannel Campaign

Published: March 20, 2017

Charyl Kahanec, President of Marketing Solutions at EarthColor, always has interesting insights to share, and this video is no exception. She talks with Senior Editor Cary Sherburne about the role of print in today's marketing mix. She points out that marketing is not just one channel, but rather the overall conversation with the customer; and print is the strongest component of that conversation. Hear more.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved