Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

PODi AppForum Day 1 recap

Published on February 1, 2011

Dave Erlandson, General Manager of Caslon, shares his excitement about the 2011 PODi AppForum happening now in Las Vegas.

Hi everybody, this is Dave Erlandson, I’m with PODI and we’re here at the 2011 AT Forum in Las Vegas and the show is kicking off today. Everybody’s in a brief conference intensive today and getting up-to-date on key industry issues. Things like how to do cross-media campaigns, how to put your business online and some hands-on predictive data modeling. So it’s going to be a full day today, then the conference kicks off with session tomorrow, Tuesday, and Wednesday. We’re here supported by a great guest of vendors and suppliers. We have about 25 different sponsors of the event. In the vendor area we have about 20-25 different sponsors of the event and they’re here with tabletop displays to help the PODI members understand what they can offer. So we got all the major print engine vendors here. Web-to-print software, variable data software, couple paper companies and color management, so all the things that digital printers need.

We’re really happy; attendance is up 15% so we’ll be up over 400 attendees this year. So good growth as printers are trying to add more value to their service offerings and avoid being in the commodity business. Of course there’s a great interest in becoming a marketing service provider and that’s one of the key ways that printers can grow in this market and differentiate themselves. And we just have a great lineup of speakers that can address that from how to do the sales portion to how to deliver the solutions and it’s a great place to network with other companies that are making that transition. So it’s kind of a nice community of getting together with the folks that are going through that same transition and having those same struggles. So great opportunity along those lines.

Another theme is how to get my business online, and so it’s not so much Vista Print or Mimeo but consumers today want to buy online and I think that if you’re going to be successful going forward you have to be able to business online. So we got a great series of sessions around how to take your business online. And another thing we do is at this session this year is the theme around the not-for-profit industry. If you look at the industry and you look at who does the mailing, it’s not the not-for-profit industry, the leading segment outside may be credit cards that does direct mail and so how do you market to that community. We have pre-conferences intensives like key notes and additional sessions on how to be successful working in that vertical market space.

If you’re interested in learning more about what’s happening here, there’s some great videos being shot on what they think. I look forward to seeing those in the next few days. Also you can follow the conference on Twitter at ApForm 11 and get some more information at the website at Forum.org.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Out of Stock

Out of Stock

Published: January 18, 2019

Frank comments about shortages of printed books. At the end of 2018, bookstores— and even Amazon—ran out of inventory for certain bestsellers. Ebooks have not truly replaced printed books and we are still trying to find the equilibrium between ebooks, on-demand books, and long-run printed books.

 

Video preview: Frank Books a Hotel Room

Frank Books a Hotel Room

Published: January 11, 2019

Frank discovers a hotel lounge that uses the printed encyclopedia as part of the décor. The Hilton Fanueil Hall in Boston has 40 or more sets of various reference encyclopedias in a small room off the main entrance.

 

Video preview: Royal Printers Succeeds with Sustainability

Royal Printers Succeeds with Sustainability

Published: January 8, 2019

Royal Printers believes sustainability is good for them and their customers—and it's working.

 

Video preview: Celebrating a Quarter-Century of Digital Color Printing Part 2: Indigo

Celebrating a Quarter-Century of Digital Color Printing Part 2: Indigo

Published: December 21, 2018

Frank celebrates the 25th anniversary of HP Indigo. What began as Benny Landa’s groundbreaking technology is now a multi-billion-dollar worldwide business. It ushered in the era of on-demand color printing, and, more importantly, the use of variable-data printing for personalized promotion.

 

Video preview: Cybersecurity in the Printing Industry

Cybersecurity in the Printing Industry

Published: December 20, 2018

Carlos Fernandes, CEO of Agile Cybersecurity Solutions, discusses the importance of cybersecurity in the printing industry.

 

Video preview: Specialty Print Communications Delivers Data-Driven Mail with Production Inkjet

Specialty Print Communications Delivers Data-Driven Mail with Production Inkjet

Published: December 19, 2018

Adam LeFebvre, President of Specialty Print Communications (SPC), talks with David Zwang about the company's niche in high-volume, data-driven direct mail and loyalty marketing solutions. SPC recently installed the Canon Océ Prostream 1000 and Canon Océ VarioPrint i300 to bring in new business from its existing customers and to open up opportunities with new customers.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved