Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     NEW: Inkjet Resources & Knowledge Base     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

PODi AppForum Day 1 recap

Published on February 1, 2011

Dave Erlandson, General Manager of Caslon, shares his excitement about the 2011 PODi AppForum happening now in Las Vegas.

Hi everybody, this is Dave Erlandson, I’m with PODI and we’re here at the 2011 AT Forum in Las Vegas and the show is kicking off today. Everybody’s in a brief conference intensive today and getting up-to-date on key industry issues. Things like how to do cross-media campaigns, how to put your business online and some hands-on predictive data modeling. So it’s going to be a full day today, then the conference kicks off with session tomorrow, Tuesday, and Wednesday. We’re here supported by a great guest of vendors and suppliers. We have about 25 different sponsors of the event. In the vendor area we have about 20-25 different sponsors of the event and they’re here with tabletop displays to help the PODI members understand what they can offer. So we got all the major print engine vendors here. Web-to-print software, variable data software, couple paper companies and color management, so all the things that digital printers need.

We’re really happy; attendance is up 15% so we’ll be up over 400 attendees this year. So good growth as printers are trying to add more value to their service offerings and avoid being in the commodity business. Of course there’s a great interest in becoming a marketing service provider and that’s one of the key ways that printers can grow in this market and differentiate themselves. And we just have a great lineup of speakers that can address that from how to do the sales portion to how to deliver the solutions and it’s a great place to network with other companies that are making that transition. So it’s kind of a nice community of getting together with the folks that are going through that same transition and having those same struggles. So great opportunity along those lines.

Another theme is how to get my business online, and so it’s not so much Vista Print or Mimeo but consumers today want to buy online and I think that if you’re going to be successful going forward you have to be able to business online. So we got a great series of sessions around how to take your business online. And another thing we do is at this session this year is the theme around the not-for-profit industry. If you look at the industry and you look at who does the mailing, it’s not the not-for-profit industry, the leading segment outside may be credit cards that does direct mail and so how do you market to that community. We have pre-conferences intensives like key notes and additional sessions on how to be successful working in that vertical market space.

If you’re interested in learning more about what’s happening here, there’s some great videos being shot on what they think. I look forward to seeing those in the next few days. Also you can follow the conference on Twitter at ApForm 11 and get some more information at the website at Forum.org.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank on Comic Books, Paper from Stone and Retail Waste

Frank on Comic Books, Paper from Stone and Retail Waste

Published: July 21, 2017

Frank opines about blank comic books going back to print, paper made from stone, and all the waste generated by online retail. These are not related, except in Frank’s warped mind.

 

Video preview: How to Protect Your Business when Managing Software Projects

How to Protect Your Business when Managing Software Projects

Published: July 20, 2017

Jennifer Matt interviews Chris Reisz-Hanson, software architect about how to protect yourself. One of the key questions that is often missed is "who owns what?" Where is the source code stored? If you own the software, you should have access to the source code under an account in your business name.

 

Video preview: Print and Marketing: An Awesome Relationship

Print and Marketing: An Awesome Relationship

Published: July 18, 2017

Cece Smith, President of Toolbox Studios, worked for P&G for many years and brought her marketing expertise to SmithPrint. Now with her branding and marketing business operating as a sister company to SmithPrint, the two exploit the symbiotic relationship the two businesses offer to their respective clients. Smith cites her attendance at Dscoop as a key turning point for realizing how the two could be blended. She provides invaluable insight on how to create programs where print is not commoditized.

 

Video preview: Frank Finds A Museum of Interesting Things at EastPack

Frank Finds A Museum of Interesting Things at EastPack

Published: July 14, 2017

While visiting EastPack, Frank is unsurprisingly drawn to a booth called "The Museum of Interesting Things" and talks to Denny Daniel who shows him some of the cool things in their collection.

 

Video preview: Standards Update: Barcode and Digital Watermarks for Active and Intelligent Packaging

Standards Update: Barcode and Digital Watermarks for Active and Intelligent Packaging

Published: July 11, 2017

Laura DiSciullo, SVP of Marketing and Product Management at GS1 US talks about the history of GS1, they created the UPC barcode, and barcode and digital watermarks technology that is enabling active and intelligent packaging.

 

Video preview: How do the Danaher companies help streamline the packaging supply chain?

How do the Danaher companies help streamline the packaging supply chain?

Published: July 10, 2017

Joakim Weidemanis, Vice President at Danaher, talks about the Danaher family of companies that play in the packaging supply chain, how they work together, the challenges they address, and where the company might go for future acquisitions.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved