Michael Casey of Survey Advantage speaks on finding new business with current customers
Published on February 3, 2011
Survey Advantage's President Michael Casey shares a case study about a company that was trying to better understand how their customers viewed their offerings. Not only did they discover how loyal their customer base was, but they also learned how much more they could offer them.
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Frank Books a Hotel Room
Published: January 11, 2019
Frank discovers a hotel lounge that uses the printed encyclopedia as part of the décor. The Hilton Fanueil Hall in Boston has 40 or more sets of various reference encyclopedias in a small room off the main entrance.
Celebrating a Quarter-Century of Digital Color Printing Part 2: Indigo
Published: December 21, 2018
Frank celebrates the 25th anniversary of HP Indigo. What began as Benny Landa’s groundbreaking technology is now a multi-billion-dollar worldwide business. It ushered in the era of on-demand color printing, and, more importantly, the use of variable-data printing for personalized promotion.
Cybersecurity in the Printing Industry
Published: December 20, 2018
Carlos Fernandes, CEO of Agile Cybersecurity Solutions, discusses the importance of cybersecurity in the printing industry.
Specialty Print Communications Delivers Data-Driven Mail with Production Inkjet
Published: December 19, 2018
Adam LeFebvre, President of Specialty Print Communications (SPC), talks with David Zwang about the company's niche in high-volume, data-driven direct mail and loyalty marketing solutions. SPC recently installed the Canon Océ Prostream 1000 and Canon Océ VarioPrint i300 to bring in new business from its existing customers and to open up opportunities with new customers.
Color ReaderPRO Helps Create Customized Fabric Designs
Published: December 18, 2018
Thomas LaTempa and Oriol Martinez Riba announce the partnership of Datacolor and Inedit as they collaborate to bring Color ReaderPRO—a color-reading management device and associated mobile app—to the market.