Michael Casey of Survey Advantage speaks on finding new business with current customers
Published on February 3, 2011
Survey Advantage's President Michael Casey shares a case study about a company that was trying to better understand how their customers viewed their offerings. Not only did they discover how loyal their customer base was, but they also learned how much more they could offer them.
To post a comment Log In or Become a Member, doing so is simple and free
The Ups and Downs in the Future of Print
Published: August 13, 2018
Kip Cassino, Executive Vice President of Borrell Associates, discusses the cross-generational evolution of print: what's expected to grow and what's expected to decline in the coming years.
Frank Looks Back at—and Ahead to—Printing News
Published: August 10, 2018
Frank traces the history of Printing News from its beginning in 1928, and its founder and editor, Leo Joachim. Few magazines have made it to 90 years and Frank is glad that the new relationship between WhatTheyThink and Printing News will see a printed magazine continue. Especially for the printing industry.
Dealing with Disruption
Published: August 9, 2018
Jay Samit, author of "Disrupt You!", and keynote speaker at last month's PRIMIR Insights Conference, talks about the importance of printing businesses' ability to adjust and respond to a changing industry, a changing print marketplace, and disruptions of the status quo.
New Enhancements Released in AccuMark Version 11
Published: August 8, 2018
Mary McFadden, Executive Director of CAD Project Management for Gerber Technology, discusses the new enhancements to AccuMark Version 11. Gerber continues to make enhancements to this premier CAD system for the textiles and apparel industry.