Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Asi Ben-Tov talks about a unique printing solution Eichut Digital Print offer

Published on April 14, 2011

Asi Ben-Tov of Eichut Digital Print in Israel talks about a unique printing solution their shop offers to bring a tactile feel back to print.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Asi Ben-Tov, who is the CEO of Eichut Digital Print in Israel. Welcome.

Asi Ben-Tov: Well thank you.

Cary: You’re here today to talk to us a little bit about some very interesting technology that has allowed your company to differentiate yourself in the highly competitive marketplace that we live in. So maybe you could talk to us a little bit about what that is.

Asi: Yeah. Well, what I want to tell you about is a technology of a company named Scottix. The technology basically is a kind of a UV embossing, which enables us to give a final touch to a print in a digital process, which is very flexible, very easy to apply and, if I may use an example. You can see here that the final layer of the Scottix UV gives the page a whole new different level of experiencing it and when I move my hand over it, I feel textures, I feel curves, I feel ridges, I feel things. Something that is not part of the…

Cary: iPad experience, right?

Asi: Yeah, right. Not for something you can’t experience in another way, not digitally, and not in regular print as well. And this is quite a new dimension of print.

Cary: So this is a New Line process. So once you’ve printed your… on whatever printing device your going to be using, once you’ve printed your materials, you then run this through this New Line process.

Asi: Yeah, that is correct. And we print our prints, as you said, in various ways and once it’s over, we just put it into that process with the Scottix machine and this process is a sensitive digital process, there are no setup costs and we can even produce this high value effect for a very short run, or even variable data prints. And this is very interesting because we found our self as printers that we, we’re dealing with a very competitive market and we’re trying to offer our clients the better value for the money and there were some kind of researchers, they are still in their first test steps, but we found out that people react very strongly to things they can feel and touch.

Cary: Yes, more of an emotional reaction and involvement and engagement, yeah.

Asi: It’s an emotional reaction and I’ve seen people that once they touch the paper… a page that is embossed like this, they’re trying to touch other pages and see how they compare to this one. And this is a very strong reaction and it’s worth money in the bottom line and it’s worth money for our clients because it makes people remember them and this is what it’s all about.

Cary: Yeah, now, I’m kind of curious because it is not an inline process. Are there issues with registration, how do you control the registration?

Asi: Yeah. The registration issues are very important, I’m glad that you raised it because we have a… well, not us, but the **** system has a fully registration system that is called Opa, which aligns the page according to the image place, there is some kind of registration marks that you put on the print and once the machine recognizes them, it aligns the print to the right place of the image and the registration is very, very good.

Cary: Okay, so in actual practice you’ve found that this does work and you don’t have a lot of waste and…

Asi: Yeah, yeah. It does work and works great.

Cary: That’s great. So we’ll be looking forward to seeing how your business grows with this going forward and it’s… I don’t know how well our viewers can really see, but it’s pretty amazing quality. It’s absolutely gorgeous.

Asi: Yeah, we’re looking forward to that as well. Thank you very much.

Cary: Thank you for sharing. 

Asi: Thank you.


Email Icon Email         


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview:

"We believe in the printed word"

Published: October 23, 2016

"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.


Video preview: The Largest Printers in 1992. Where Are They Now?

The Largest Printers in 1992. Where Are They Now?

Published: October 21, 2016

Frank found a list of the largest printers from 1992. It documents the significant changes in the industry through merger, acquisition, and bankruptcy.


Video preview: To Inkjet Or Not? The thINK Conference helps in the decision process

To Inkjet Or Not? The thINK Conference helps in the decision process

Published: October 20, 2016

Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.


Video preview: interlinkONE CEO John Foley Highlights Opportunities in the Association Market

interlinkONE CEO John Foley Highlights Opportunities in the Association Market

Published: October 19, 2016

John Foley, CEO of interlinkONE, talks with Senior Editor Cary Sherburne about the opportunities for printing firms in the association market, helping associations with strategic marketing plans, printed materials, multi-channel and more. "They are starving for this help," he says.


Video preview: thINK

thINK "Beyond the Box" in Production Inkjet

Published: October 18, 2016

Mark DeBoer, Director of Customer Experience at Darwill and thINK conference chair, talks about the maturation of the conversation about production inkjet "beyond the box." He sees more emphasis on data at the thINK conference, as an example, "stretching our imaginations as to what is possible with data." He also touches on the advances that have taken place in finishing for production inkjet.


Video preview: The Past, Present, and Future of thINK and Inkjet Technologies

The Past, Present, and Future of thINK and Inkjet Technologies

Published: October 16, 2016

Bob Radzis, Chief Customer Officer at SG360 and a founding member of the thINK community, discusses this year's conference and how he foresees a bright future ahead.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved