Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Winner of the GD USA Cover Contest: Liberty Creative Solutions

Published on March 31, 2011

Cary chats with Angie Krisel, Design Services Manager at Liberty Creative Solutions about their award winning cover design and the creativity that went into the unique design.

Cary Sherburne: Hi. I'm Cary Sherburne, Senior Editor at WhatTheyThink.com. I'm here with Angie Krisel who is Design Services Manager at Liberty Creative Solutions. Welcome.

Angie: Thank you. Thanks for having me.

Cary: You have a really interesting company history. Maybe you could -- it's a 40-year-old company, right?

Angie: Over 40 years.

Cary: Over 40 years. And maybe you can talk about what's changed maybe in the last five years with the company and how you're migrating to a new business model.

Angie: Yeah. We are a company that's constantly evolving. It started out over 40 years as just a small print shop and we've evolved to add a design staff, we've evolved all of the digital printing, which is how we came up with this cover. And we've also integrated mailing into our company. So not only do we print your direct mail, we can mail it out of our company and then we've not integrated, most recently within the last five years, a full-on multimedia service. So we do web design, PURL campaigns. So we're really just like an all-in-one stop shop.

Cary: So marketing services, you said you had an agency business as well?

Angie: All in house, yes.

Cary: All in house, yeah. That's terrific. And I mean that's the model that the industry really needs to get to.

Angie: Yeah.

Cary: And you're there. That's good.

Angie: Yes.

Cary: And as a result of some of this stuff that you're doing I understand that you had the honor of winning the Graphic Design USA cover contest. It's hard for us to see on video but maybe you can talk a little bit about how you came up with the concept and --?

Angie: Sure. Sure. The owner of our company got an e-mail because we do -- we have two NEXPRESS in house from Kodak and also four Digit Masters. So we had an e-mail that they were sponsoring this contest for Graphic Design USA and we wanted to get more of our design out there so we had the opportunity to submit three entries from our company. So we did submit three and it was to incorporate the dimensional printing to the front of the cover.

Cary: The dimensional coating stuff.

Angie: Exactly. That's on the NEXPRESS. So we thought our company maybe had a leg up because we could test them out. When I came up with this, I wanted something that not only looked cool but was also effective and I really wanted to use it as a marketing piece, because I don't think a lot of the design industry right now really knows much about this, if you're not working one-on-one with your printer all the time. We're lucky enough to have the presses right in back. So we know about it.

Cary: Right.

Angie: So I really wanted to hit people in the face with the design. So I thought what says three dimension more than -- or dimensional ink more than 3D glasses.

Cary: Yeah.

Angie: So that's where I came up with the concept.

Cary: Yeah. It's very cool, and of course you know you can't really see it but you can certainly feel it.

Angie: The dimensional ink, yeah.

Cary: And when you look at it up close you can really see the dimensions. Beautiful. Great design.

Angie: Thanks.

Cary: Thank you.

Angie: Thank you so much.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank is Entranced by Pop-up Cards

Frank is Entranced by Pop-up Cards

Published: December 2, 2016

Frank is entranced by pop-up cards from opencardnow.com. Former typographer Julie Brumlik has a new career with pop-up origami. Frank even shares his pop-up Gutenberg book.

 

Video preview: ASU's Print & Imaging Lab Leads the Way in Workflow Integration

ASU's Print & Imaging Lab Leads the Way in Workflow Integration

Published: December 1, 2016

Chris Halkovic, Web-to-Print Manager at Arizona State University's Print and Imaging Lab, talks about how the shop/learning environment is integrating Web2Print and MIS for a coherent and automated workflow for printed materials and 3D objects.

 

Video preview: Universal Wilde Has Transformed Its Business with Production Inkjet

Universal Wilde Has Transformed Its Business with Production Inkjet

Published: November 30, 2016

Universal Wilde in Massachusetts is the largest direct marketing and book printing company in the state. Its Vice President of Operations and Technology, Jeff McFadden, explains the company's decision to acquire production inkjet about 5 years ago. Today, about 75% of its production ink work being book production with the rest being direct mail. He also shares his thoughts about the value of users groups like thINK.

 

Video preview: Diversification at SunDance Offers an Exceptional Customer Experience

Diversification at SunDance Offers an Exceptional Customer Experience

Published: November 29, 2016

JohnHenry Ruggieri, Managing Partner at SunDance in Orlando, shares thoughts about the importance of focusing on core competencies, bringing as many services in house as possible in order to meet a wider variety of customer needs. He discusses how his various HP printing solution's contribute to providing a great customer experience.

 

Video preview: Monitoring Performance Across the Shop

Monitoring Performance Across the Shop

Published: November 28, 2016

Dave Erwin, SVP at Racami, talks about the company's role in providing technology solutions for commercial printers to provide them with a visibility dashboard to monitor performance across the shop.

 

Video preview: Frank is Intrigued by 3 Unrelated Technology Items

Frank is Intrigued by 3 Unrelated Technology Items

Published: November 23, 2016

Frank is intrigued by three unrelated technology items: food made from wood, energy made from urine, and and paper made from waste paper in the office.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved