Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

Winner of the GD USA Cover Contest: Liberty Creative Solutions

Published on March 31, 2011

Cary chats with Angie Krisel, Design Services Manager at Liberty Creative Solutions about their award winning cover design and the creativity that went into the unique design.

Cary Sherburne: Hi. I'm Cary Sherburne, Senior Editor at WhatTheyThink.com. I'm here with Angie Krisel who is Design Services Manager at Liberty Creative Solutions. Welcome.

Angie: Thank you. Thanks for having me.

Cary: You have a really interesting company history. Maybe you could -- it's a 40-year-old company, right?

Angie: Over 40 years.

Cary: Over 40 years. And maybe you can talk about what's changed maybe in the last five years with the company and how you're migrating to a new business model.

Angie: Yeah. We are a company that's constantly evolving. It started out over 40 years as just a small print shop and we've evolved to add a design staff, we've evolved all of the digital printing, which is how we came up with this cover. And we've also integrated mailing into our company. So not only do we print your direct mail, we can mail it out of our company and then we've not integrated, most recently within the last five years, a full-on multimedia service. So we do web design, PURL campaigns. So we're really just like an all-in-one stop shop.

Cary: So marketing services, you said you had an agency business as well?

Angie: All in house, yes.

Cary: All in house, yeah. That's terrific. And I mean that's the model that the industry really needs to get to.

Angie: Yeah.

Cary: And you're there. That's good.

Angie: Yes.

Cary: And as a result of some of this stuff that you're doing I understand that you had the honor of winning the Graphic Design USA cover contest. It's hard for us to see on video but maybe you can talk a little bit about how you came up with the concept and --?

Angie: Sure. Sure. The owner of our company got an e-mail because we do -- we have two NEXPRESS in house from Kodak and also four Digit Masters. So we had an e-mail that they were sponsoring this contest for Graphic Design USA and we wanted to get more of our design out there so we had the opportunity to submit three entries from our company. So we did submit three and it was to incorporate the dimensional printing to the front of the cover.

Cary: The dimensional coating stuff.

Angie: Exactly. That's on the NEXPRESS. So we thought our company maybe had a leg up because we could test them out. When I came up with this, I wanted something that not only looked cool but was also effective and I really wanted to use it as a marketing piece, because I don't think a lot of the design industry right now really knows much about this, if you're not working one-on-one with your printer all the time. We're lucky enough to have the presses right in back. So we know about it.

Cary: Right.

Angie: So I really wanted to hit people in the face with the design. So I thought what says three dimension more than -- or dimensional ink more than 3D glasses.

Cary: Yeah.

Angie: So that's where I came up with the concept.

Cary: Yeah. It's very cool, and of course you know you can't really see it but you can certainly feel it.

Angie: The dimensional ink, yeah.

Cary: And when you look at it up close you can really see the dimensions. Beautiful. Great design.

Angie: Thanks.

Cary: Thank you.

Angie: Thank you so much.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Out of Stock

Out of Stock

Published: January 18, 2019

Frank comments about shortages of printed books. At the end of 2018, bookstores— and even Amazon—ran out of inventory for certain bestsellers. Ebooks have not truly replaced printed books and we are still trying to find the equilibrium between ebooks, on-demand books, and long-run printed books.

 

Video preview: Frank Books a Hotel Room

Frank Books a Hotel Room

Published: January 11, 2019

Frank discovers a hotel lounge that uses the printed encyclopedia as part of the décor. The Hilton Fanueil Hall in Boston has 40 or more sets of various reference encyclopedias in a small room off the main entrance.

 

Video preview: Royal Printers Succeeds with Sustainability

Royal Printers Succeeds with Sustainability

Published: January 8, 2019

Royal Printers believes sustainability is good for them and their customers—and it's working.

 

Video preview: Celebrating a Quarter-Century of Digital Color Printing Part 2: Indigo

Celebrating a Quarter-Century of Digital Color Printing Part 2: Indigo

Published: December 21, 2018

Frank celebrates the 25th anniversary of HP Indigo. What began as Benny Landa’s groundbreaking technology is now a multi-billion-dollar worldwide business. It ushered in the era of on-demand color printing, and, more importantly, the use of variable-data printing for personalized promotion.

 

Video preview: Cybersecurity in the Printing Industry

Cybersecurity in the Printing Industry

Published: December 20, 2018

Carlos Fernandes, CEO of Agile Cybersecurity Solutions, discusses the importance of cybersecurity in the printing industry.

 

Video preview: Specialty Print Communications Delivers Data-Driven Mail with Production Inkjet

Specialty Print Communications Delivers Data-Driven Mail with Production Inkjet

Published: December 19, 2018

Adam LeFebvre, President of Specialty Print Communications (SPC), talks with David Zwang about the company's niche in high-volume, data-driven direct mail and loyalty marketing solutions. SPC recently installed the Canon Océ Prostream 1000 and Canon Océ VarioPrint i300 to bring in new business from its existing customers and to open up opportunities with new customers.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved