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Winner of the GD USA Cover Contest: Liberty Creative Solutions

Published on March 31, 2011

Cary chats with Angie Krisel, Design Services Manager at Liberty Creative Solutions about their award winning cover design and the creativity that went into the unique design.

Cary Sherburne: Hi. I'm Cary Sherburne, Senior Editor at WhatTheyThink.com. I'm here with Angie Krisel who is Design Services Manager at Liberty Creative Solutions. Welcome.

Angie: Thank you. Thanks for having me.

Cary: You have a really interesting company history. Maybe you could -- it's a 40-year-old company, right?

Angie: Over 40 years.

Cary: Over 40 years. And maybe you can talk about what's changed maybe in the last five years with the company and how you're migrating to a new business model.

Angie: Yeah. We are a company that's constantly evolving. It started out over 40 years as just a small print shop and we've evolved to add a design staff, we've evolved all of the digital printing, which is how we came up with this cover. And we've also integrated mailing into our company. So not only do we print your direct mail, we can mail it out of our company and then we've not integrated, most recently within the last five years, a full-on multimedia service. So we do web design, PURL campaigns. So we're really just like an all-in-one stop shop.

Cary: So marketing services, you said you had an agency business as well?

Angie: All in house, yes.

Cary: All in house, yeah. That's terrific. And I mean that's the model that the industry really needs to get to.

Angie: Yeah.

Cary: And you're there. That's good.

Angie: Yes.

Cary: And as a result of some of this stuff that you're doing I understand that you had the honor of winning the Graphic Design USA cover contest. It's hard for us to see on video but maybe you can talk a little bit about how you came up with the concept and --?

Angie: Sure. Sure. The owner of our company got an e-mail because we do -- we have two NEXPRESS in house from Kodak and also four Digit Masters. So we had an e-mail that they were sponsoring this contest for Graphic Design USA and we wanted to get more of our design out there so we had the opportunity to submit three entries from our company. So we did submit three and it was to incorporate the dimensional printing to the front of the cover.

Cary: The dimensional coating stuff.

Angie: Exactly. That's on the NEXPRESS. So we thought our company maybe had a leg up because we could test them out. When I came up with this, I wanted something that not only looked cool but was also effective and I really wanted to use it as a marketing piece, because I don't think a lot of the design industry right now really knows much about this, if you're not working one-on-one with your printer all the time. We're lucky enough to have the presses right in back. So we know about it.

Cary: Right.

Angie: So I really wanted to hit people in the face with the design. So I thought what says three dimension more than -- or dimensional ink more than 3D glasses.

Cary: Yeah.

Angie: So that's where I came up with the concept.

Cary: Yeah. It's very cool, and of course you know you can't really see it but you can certainly feel it.

Angie: The dimensional ink, yeah.

Cary: And when you look at it up close you can really see the dimensions. Beautiful. Great design.

Angie: Thanks.

Cary: Thank you.

Angie: Thank you so much.

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