Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Print 2017     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

UALR Chuck Werninger's advice to peers

Published on January 14, 2011

Chuck Werninger, Director of Printing Services for UALR, offers advice to fellow printers and universities in a competitive business.

Cary Sherburne:  Hi, I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Chuck Werninger who is Director of Printing Services for the University of Arkansas at Little Rock and you've been able to reinvent, as we've talked about before, reinvent your print shop basically.

Chuck Werninger:  Absolutely.

Cary Sherburne:  And maybe you could offer some advice for your peers that might be facing similar challenges.

Chuck Werninger:  Absolutely.  You know, the printing industry is an extremely competitive, but in other universities they're facing a similar challenge that we did in that you've got to be cost effective but you've also got to provide a product that is competitive in the marketplace.  I think we've got to figure out not just what our customers are trying to buy from us today but what they need to buy from us next week, what they would like to buy from us three years from now and we've got to make sure that we're on a path that takes us there ahead of them.  Wayne Gretzky used to say, "You've got to skate to where the pucks going to be, not to where it used to be."  That's one of my mantras that I operate by and I think we really have an obligation to be cost effective but we also have an obligation to report up our chain of command about our productivity and about our efficiency, even when they're not asking those questions.  Because a lot of times what happens I think our enemy is not who we think it is.  Our enemy is people who are trying to run businesses but they don't know the printing aspect of it and we really have an obligation to help them make informed decisions.

Cary Sherburne:  And also especially in the university environment there's a big push to sustainability and if your shop is structured right you have a huge contribution to make to that sustainability objective of the institution.

Chuck Werninger:  Absolutely.  In the state of Arkansas, they're not asking a lot of questions about sustainability yet but one thing that I know absolutely certain is that we've probably got the most sustainable print shop in the state and nobody knows it and I can't wait for them to start asking those questions because we have an enormous recycling program.  We have a waterless press, we have a chemistry-free plate making entirely.  We don't do any chemistry whatsoever inside our shop.  We have the coolest running copier in terms of temperature, in terms of electricity consumption.  I mean, our print shop is cutting edge.

Cary Sherburne:  And in the waste, the whole waste reduction thing, by fast make-ready or no make-ready, as you have on digital.

Chuck Werninger:  Extremely low.  That's exactly right.  I mean, we're saving it on the front end, we're saving it during production, we're saving it afterwards and then we're getting it directly into the recycling strip.  I think we're doing the right things and I would urge everybody who's in a similar position to get involved in your sustainability efforts because that is where the world is headed.

Cary Sherburne:  Yeah.

Chuck Werninger:  And we have to make sure that we build a print shop that answers the questions they're going to ask three years from now.

Cary Sherburne:  That's great.  You're doing a great job.  Thanks for sharing with us.

Chuck Werninger:  Thank you very much.

Email Icon Email         

 

Discussion

By Jake Timmins on Jan 17, 2011

Great interview. Chuck get's it.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: PGSF Launches New Campaign to Inform Student about Careers in Graphic Communications

PGSF Launches New Campaign to Inform Student about Careers in Graphic Communications

Published: September 21, 2017

The Print and Graphics Scholarship Foundation (PGSF) has launched a new campaign that includes a poster and brochures that show students various career paths in graphic communications. Dr. Joe Webb talks with John Berthelsen, VP of Development about the campaign. Watch to learn more about how you can get involved.

 

Video preview: Quality Tape and Labels Sees Dynamic Growth in Digital Label, Flexible and Shrink Sleeve Printing

Quality Tape and Labels Sees Dynamic Growth in Digital Label, Flexible and Shrink Sleeve Printing

Published: September 20, 2017

Rob Daniels, President of Quality Tape and Labels, joins Senior Editor Cary Sherburne to talk about how a traditional fourth-generation flexo business got into the digital business. With zero digital business 10 years ago, the company now is producing more than 14 million impressions per month on three HP Indigo presses.

 

Video preview: Zwang on Advancements Across Toner and Inkjet Digital Printing

Zwang on Advancements Across Toner and Inkjet Digital Printing

Published: September 19, 2017

David Zwang provides his perspective on digital printing technologies from toner-based machines to production inkjet. The show marked the mainstreaming of expanded color capabilities in toner such as white inks and fluorescent inks. On the production inkjet side there are number of emerging next generation platforms to consider.

 

Video preview: Print 17:

Print 17: "best show in recent years" but "our work is not done"

Published: September 18, 2017

WhatTheyThink sat down with NPES President Thayer Long at the end of Print 17 to talk about what worked with the changes to the Print show and the evolution of graphic communication trade shows in the US.

 

Video preview: Random Automation at Print 17

Random Automation at Print 17

Published: September 15, 2017

On day 3 of Print 17 Frank Romano pitched the most random idea for a show floor tour video. Frank said, "I want to do something that has never been done before." We said sure. Next time, we'll ask more questions.

 

Video preview: Frank Visits KBA

Frank Visits KBA

Published: September 15, 2017

Eric Frank of KBA brought us up to date on KBA. The company celebrates its 200th anniversary this year. Frederick Koenig invented the first steam-driven cylinder press for the London Times and his company continues to innovate after two centuries.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved