Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Peter Posk on BCT vs traditional franchises

Published on January 25, 2011

Cary sits down with Peter Posk, President of BCT, to talk a little about their business, how they compare to other franchises, and some of the trends they've seen interacting with small printers.

Cary Sherburne:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Peter Posk, who’s President of BCT out of Florida.  It’s great to see you.

Peter Posk:  Great seeing you, Cary. 

Cary Sherburne:  You know, when you look at the traditional franchisees, like you mentioned, the Sir Speedy’s, the Alpha Graphics or whatever, Allegra, they, one of the things that they’re doing to try to grow their business is they’re taking conventional printers and trying to convert them into the franchise models, small printers.  Is that something you do?  Do you look for new franchisees that way?  Or how do you find them?

Peter Posk:  Yeah, most of the, we’re not really expanding, adding franchises.  What we’ve really done over the last five years is a lot of consolidation.

Cary Sherburne:  Okay. 

Peter Posk:  In some cases, it’s a large franchisee taking over another smaller franchisee in a neighboring market and oftentimes it’s converting a printer to, maybe a retailer printer who converts to a wholesaler, we’re buying their book of business.

Cary Sherburne:  Oh, okay.  So they’re not saying I want to be, I want the benefits of being part of the franchise, they’re saying, I want an exit strategy.

Peter Posk:  That’s exactly it.

Cary Sherburne:  Okay. 

Peter Posk:  And if you look at the capitalization requirements in our business, it’s so much different than it was years ago.

Cary Sherburne:  Yeah.

Peter Posk:  Years ago, you know, back in the ‘70’s, you put in an AB Dick duplicator and that was it.  You know, you might add more of those, but, you know, you didn’t have to keep jumping back on the capital investment treadmill, you could use that equipment.  And in the last, probably 10 years, with the advent of four color and the digital technologies and online technologies, you know, if the footprint used to be this big to run the business, now with the capitalization requirements, franchisee, they need a much larger area to market.

Cary Sherburne:  Yeah, so it’s a bigger investment.  But then, you know, I think there’s a lot more outsourcing going, there’s a lot more need for the trade printer.

Peter Posk:  Sure.

Cary Sherburne:  Because of the variety of things that people are requiring and printers can’t do everything.  So, you know, they can’t afford to invest in all that stuff, so they can turn to you.

Peter Posk:  No, they really can’t.  And again, between the type of equipment and the products that we’re selling, it’s fairly, it’s a fairly niche-oriented product, too.

Cary Sherburne:  Yeah.

Peter Posk:  You know, most of the retail printers aren’t doing what we do.

Cary Sherburne:  Right.  Because you’re set up to do it, manufacture it efficiently.  Like business cards, for example, you have to be able to manufacture those efficiently

Peter Posk:  Yeah.  And most products, for example, business cards, if we get an order at 3:00 in the afternoon, it’ll be out the door the next morning.

Cary Sherburne:  Wow, that’s great.

Peter Posk:  So, you know, the company was originally founded as BCT, Business Cards Tomorrow, and we’ve kind of abandoned the Business Cards Tomorrow, because when we looked at our business, business cards today represent a relatively small percentage of our overall business.  So we rebranded a couple years ago to just BCT.

Cary Sherburne:  BCT, yeah.

Peter Posk:  And that’s worked out well.

Cary Sherburne:  Well, great.  Thank you for sharing.

Peter Posk:  Thank you very much.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Graphic Arts Alliance Helped Modern Litho Save Money

Graphic Arts Alliance Helped Modern Litho Save Money

Published: November 21, 2017

Darrell Moore, President at Modern Litho, talks about his printing business and how he's saving money through the Graphic Arts Alliance purchasing cooperative.

 

Video preview: Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Published: November 17, 2017

Frank found an article in the Wall Street Journal about print books and ebooks. One graph showed a slowdown in ebooks and an upsurge in printed books. This warranted commentary, of course.

 

Video preview: PrintIQ's Approach to MIS and Workflow

PrintIQ's Approach to MIS and Workflow

Published: November 16, 2017

Mick Rowan (Director) and Adrian Fleming (Sales Director) at PrintIQ share their vision and approach to a cloud based management workflow system that goes beyond traditional MIS.

 

Video preview: Benefits of Belonging to a Purchasing Cooperative

Benefits of Belonging to a Purchasing Cooperative

Published: November 15, 2017

John Braceland of Graphic Arts Alliance talks about the member-run purchasing cooperative and how it helps printing companies increase buying power and save money on equipment and supplies.

 

Video preview: GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

Published: November 13, 2017

Bart Fret, Director of Sales at GMG, talks Color Server 5 and PrintFactory at SGIA 17. These two products were the main focus of the show for them and Bart differentiates them both from other software offerings in the wide format segment.

 

Video preview: Ricoh Introduces Ricoh Pro T7210 at SGIA

Ricoh Introduces Ricoh Pro T7210 at SGIA

Published: November 13, 2017

Dan Johansen, Marketing Manager at Ricoh, talks about their new Ricoh Pro T7210 flatbed device shown at SGIA. With new ink development, this device is able to produce custom graphics with a large diversity of substrates.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved