Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     NEW: Inkjet Resources & Knowledge Base     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Peter Posk on BCT vs traditional franchises

Published on January 25, 2011

Cary sits down with Peter Posk, President of BCT, to talk a little about their business, how they compare to other franchises, and some of the trends they've seen interacting with small printers.

Cary Sherburne:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Peter Posk, who’s President of BCT out of Florida.  It’s great to see you.

Peter Posk:  Great seeing you, Cary. 

Cary Sherburne:  You know, when you look at the traditional franchisees, like you mentioned, the Sir Speedy’s, the Alpha Graphics or whatever, Allegra, they, one of the things that they’re doing to try to grow their business is they’re taking conventional printers and trying to convert them into the franchise models, small printers.  Is that something you do?  Do you look for new franchisees that way?  Or how do you find them?

Peter Posk:  Yeah, most of the, we’re not really expanding, adding franchises.  What we’ve really done over the last five years is a lot of consolidation.

Cary Sherburne:  Okay. 

Peter Posk:  In some cases, it’s a large franchisee taking over another smaller franchisee in a neighboring market and oftentimes it’s converting a printer to, maybe a retailer printer who converts to a wholesaler, we’re buying their book of business.

Cary Sherburne:  Oh, okay.  So they’re not saying I want to be, I want the benefits of being part of the franchise, they’re saying, I want an exit strategy.

Peter Posk:  That’s exactly it.

Cary Sherburne:  Okay. 

Peter Posk:  And if you look at the capitalization requirements in our business, it’s so much different than it was years ago.

Cary Sherburne:  Yeah.

Peter Posk:  Years ago, you know, back in the ‘70’s, you put in an AB Dick duplicator and that was it.  You know, you might add more of those, but, you know, you didn’t have to keep jumping back on the capital investment treadmill, you could use that equipment.  And in the last, probably 10 years, with the advent of four color and the digital technologies and online technologies, you know, if the footprint used to be this big to run the business, now with the capitalization requirements, franchisee, they need a much larger area to market.

Cary Sherburne:  Yeah, so it’s a bigger investment.  But then, you know, I think there’s a lot more outsourcing going, there’s a lot more need for the trade printer.

Peter Posk:  Sure.

Cary Sherburne:  Because of the variety of things that people are requiring and printers can’t do everything.  So, you know, they can’t afford to invest in all that stuff, so they can turn to you.

Peter Posk:  No, they really can’t.  And again, between the type of equipment and the products that we’re selling, it’s fairly, it’s a fairly niche-oriented product, too.

Cary Sherburne:  Yeah.

Peter Posk:  You know, most of the retail printers aren’t doing what we do.

Cary Sherburne:  Right.  Because you’re set up to do it, manufacture it efficiently.  Like business cards, for example, you have to be able to manufacture those efficiently

Peter Posk:  Yeah.  And most products, for example, business cards, if we get an order at 3:00 in the afternoon, it’ll be out the door the next morning.

Cary Sherburne:  Wow, that’s great.

Peter Posk:  So, you know, the company was originally founded as BCT, Business Cards Tomorrow, and we’ve kind of abandoned the Business Cards Tomorrow, because when we looked at our business, business cards today represent a relatively small percentage of our overall business.  So we rebranded a couple years ago to just BCT.

Cary Sherburne:  BCT, yeah.

Peter Posk:  And that’s worked out well.

Cary Sherburne:  Well, great.  Thank you for sharing.

Peter Posk:  Thank you very much.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank on Comic Books, Paper from Stone and Retail Waste

Frank on Comic Books, Paper from Stone and Retail Waste

Published: July 21, 2017

Frank opines about blank comic books going back to print, paper made from stone, and all the waste generated by online retail. These are not related, except in Frank’s warped mind.

 

Video preview: How to Protect Your Business when Managing Software Projects

How to Protect Your Business when Managing Software Projects

Published: July 20, 2017

Jennifer Matt interviews Chris Reisz-Hanson, software architect about how to protect yourself. One of the key questions that is often missed is "who owns what?" Where is the source code stored? If you own the software, you should have access to the source code under an account in your business name.

 

Video preview: Print and Marketing: An Awesome Relationship

Print and Marketing: An Awesome Relationship

Published: July 18, 2017

Cece Smith, President of Toolbox Studios, worked for P&G for many years and brought her marketing expertise to SmithPrint. Now with her branding and marketing business operating as a sister company to SmithPrint, the two exploit the symbiotic relationship the two businesses offer to their respective clients. Smith cites her attendance at Dscoop as a key turning point for realizing how the two could be blended. She provides invaluable insight on how to create programs where print is not commoditized.

 

Video preview: Frank Finds A Museum of Interesting Things at EastPack

Frank Finds A Museum of Interesting Things at EastPack

Published: July 14, 2017

While visiting EastPack, Frank is unsurprisingly drawn to a booth called "The Museum of Interesting Things" and talks to Denny Daniel who shows him some of the cool things in their collection.

 

Video preview: Standards Update: Barcode and Digital Watermarks for Active and Intelligent Packaging

Standards Update: Barcode and Digital Watermarks for Active and Intelligent Packaging

Published: July 11, 2017

Laura DiSciullo, SVP of Marketing and Product Management at GS1 US talks about the history of GS1, they created the UPC barcode, and barcode and digital watermarks technology that is enabling active and intelligent packaging.

 

Video preview: How do the Danaher companies help streamline the packaging supply chain?

How do the Danaher companies help streamline the packaging supply chain?

Published: July 10, 2017

Joakim Weidemanis, Vice President at Danaher, talks about the Danaher family of companies that play in the packaging supply chain, how they work together, the challenges they address, and where the company might go for future acquisitions.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved