Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing News Joins WhatTheyThink     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

Peter Posk on BCT vs traditional franchises

Published on January 25, 2011

Cary sits down with Peter Posk, President of BCT, to talk a little about their business, how they compare to other franchises, and some of the trends they've seen interacting with small printers.

Cary Sherburne:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Peter Posk, who’s President of BCT out of Florida.  It’s great to see you.

Peter Posk:  Great seeing you, Cary. 

Cary Sherburne:  You know, when you look at the traditional franchisees, like you mentioned, the Sir Speedy’s, the Alpha Graphics or whatever, Allegra, they, one of the things that they’re doing to try to grow their business is they’re taking conventional printers and trying to convert them into the franchise models, small printers.  Is that something you do?  Do you look for new franchisees that way?  Or how do you find them?

Peter Posk:  Yeah, most of the, we’re not really expanding, adding franchises.  What we’ve really done over the last five years is a lot of consolidation.

Cary Sherburne:  Okay. 

Peter Posk:  In some cases, it’s a large franchisee taking over another smaller franchisee in a neighboring market and oftentimes it’s converting a printer to, maybe a retailer printer who converts to a wholesaler, we’re buying their book of business.

Cary Sherburne:  Oh, okay.  So they’re not saying I want to be, I want the benefits of being part of the franchise, they’re saying, I want an exit strategy.

Peter Posk:  That’s exactly it.

Cary Sherburne:  Okay. 

Peter Posk:  And if you look at the capitalization requirements in our business, it’s so much different than it was years ago.

Cary Sherburne:  Yeah.

Peter Posk:  Years ago, you know, back in the ‘70’s, you put in an AB Dick duplicator and that was it.  You know, you might add more of those, but, you know, you didn’t have to keep jumping back on the capital investment treadmill, you could use that equipment.  And in the last, probably 10 years, with the advent of four color and the digital technologies and online technologies, you know, if the footprint used to be this big to run the business, now with the capitalization requirements, franchisee, they need a much larger area to market.

Cary Sherburne:  Yeah, so it’s a bigger investment.  But then, you know, I think there’s a lot more outsourcing going, there’s a lot more need for the trade printer.

Peter Posk:  Sure.

Cary Sherburne:  Because of the variety of things that people are requiring and printers can’t do everything.  So, you know, they can’t afford to invest in all that stuff, so they can turn to you.

Peter Posk:  No, they really can’t.  And again, between the type of equipment and the products that we’re selling, it’s fairly, it’s a fairly niche-oriented product, too.

Cary Sherburne:  Yeah.

Peter Posk:  You know, most of the retail printers aren’t doing what we do.

Cary Sherburne:  Right.  Because you’re set up to do it, manufacture it efficiently.  Like business cards, for example, you have to be able to manufacture those efficiently

Peter Posk:  Yeah.  And most products, for example, business cards, if we get an order at 3:00 in the afternoon, it’ll be out the door the next morning.

Cary Sherburne:  Wow, that’s great.

Peter Posk:  So, you know, the company was originally founded as BCT, Business Cards Tomorrow, and we’ve kind of abandoned the Business Cards Tomorrow, because when we looked at our business, business cards today represent a relatively small percentage of our overall business.  So we rebranded a couple years ago to just BCT.

Cary Sherburne:  BCT, yeah.

Peter Posk:  And that’s worked out well.

Cary Sherburne:  Well, great.  Thank you for sharing.

Peter Posk:  Thank you very much.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Fridays with Frank: Superior Opportunities in Finishing

Fridays with Frank: Superior Opportunities in Finishing

Published: August 17, 2018

Frank interviews Jay Smith at Superior Packaging and Finishing in Braintree, Mass. Superior recently acquired Acme Binding and now is one of the largest finishing companies in America.

 

Video preview: The Success of Roll-Fed Inkjet and Importance of Finishing

The Success of Roll-Fed Inkjet and Importance of Finishing

Published: August 15, 2018

Mark Hunt, Director of Strategic Alliances for Standard Finishing Systems, discusses the reasons behind the surge of popularity in roll-fed inkjet, and the importance of finishing. He also discusses what to expect at Hunkeler Innovations Days 2019.

 

Video preview: Flexible Packaging Moves From Conventional to Digital

Flexible Packaging Moves From Conventional to Digital

Published: August 14, 2018

Karen English, Market Development Manager for Printpack, shares how this conventional flexible packaging converter has implemented digital printing for a hybrid manufacturing process.

 

Video preview: The Ups and Downs in the Future of Print

The Ups and Downs in the Future of Print

Published: August 13, 2018

Kip Cassino, Executive Vice President of Borrell Associates, discusses the cross-generational evolution of print: what's expected to grow and what's expected to decline in the coming years.

 

Video preview: Frank Looks Back at—and Ahead to—Printing News

Frank Looks Back at—and Ahead to—Printing News

Published: August 10, 2018

Frank traces the history of Printing News from its beginning in 1928, and its founder and editor, Leo Joachim. Few magazines have made it to 90 years and Frank is glad that the new relationship between WhatTheyThink and Printing News will see a printed magazine continue. Especially for the printing industry.

 

Video preview: Snail Mail Shouldn’t Be Stale Mail: Five Game-Changing Envelope Products

Snail Mail Shouldn’t Be Stale Mail: Five Game-Changing Envelope Products

Published: August 9, 2018

Trish features five different innovative envelope products that can increase your direct mail open rate. She’ll share and explain what makes each product engaging, and include useful links and information for further exploration.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved