Richard Romano: Hi, this is Richard Romano from WhatTheyThink.com, and welcome to the latest installment in our continuing educational video series. We’re here in Houston, Texas at the Oce North America Envision the Future Forum and we’re talking with Larry Vaughn, who is the owner and President of Ideal Printing. Tell us a little bit about Ideal Printing.

Larry Vaughn: Well thank you Richard. We’re very exciting about having this event here in Houston. A little bit about Ideal, we are a commercial digital printer; have been in business about 26 years. And we went through the transition of offset to digital and it’s continually growing and now we are able to expand and help other people in this transition also.

Richard: So what Oce equipment do you currently have installed?

Larry: We have quite a bit. We have three 6250’s, we have a 2110, we have a twin 7550, and now we’ve got the new Canon 7000 Series that they just put in that we’ve been running the past week.

Richard: And what are some of the applications you’ve been running on it? Some of the jobs that are well-suited to that equipment.

Larry: A lot of the applications that we run are for manufacturing facilities. These are actually items that go into kits that go into finished pieces that have been manufactured in stuff like installation guides, product manuals, service contracts, governmental regulation forms and all of these go into a kit, it’s all right on the Oce equipment and it’s all black and white type forms. It’s all kitted in line on the Oce equipment.

Richard: Ad how have you found working with Oce has helped you just beyond installing a print engine?

Larry: Well like I said many times before, it’s not just about the box that you receive, it’s what service level you have behind the box, you know, how they are able to reach out to help you with your customers and they have been able to do that. I really took Oce on as a partner, they’ve probably been a partner of mine for about 10 years now and they’ve really stepped up to the plate in this past two years because some of the particular applications that we’ve put together. But no, they are a true partner. And one of the quick things that I would like to say, is that, you know, their service level is just far beyond my expectations because we do have service guys that just show up and we don’t have to call them, and they do more pre-service then they do service work. So that’s why we’re up and running because it is detrimental if we are not up and running.

Robert Dahlke: The different has been the service, the service is outstanding. We used to have people in all the time; we actually ended up buying the second machine just for a backup just so we can keep things going. With the Oce, I’m running three shifts now. It’s been running fine; I’ve been doing a lot of book work on it.

Richard: Now, what are some of the challenges that you have experienced in the commercial printing industry today?

Larry: Well, the commercial printing industry is just always tough and right now in it’s… it’s really getting your whole team and also your customer’s team to understand that it’s very, very necessary to start adapting this type of technology. You now, you need to go digital and there’s more to it than just the print that’s out there. There’s a lot of components that go with it and being able to understand those components that are out there.

Richard: Great, well thank you very much.

Larry: No Richard, thank you.