Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     M&A Trends     Production Inkjet     Installations and Placements Tracker

Frank takes a look at RIT's "Print in the Mix"

Published on February 2, 2011

Frank talks about Print in the Mix - a highly recommended but undervalued resource for printers who are seeking to answer the question of how print fits into the modern media mix.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

         Email Icon Email    Reprint Icon Embed/Reprint

 

Discussion

By Joanne Vinyard on Feb 02, 2011

Frank:

Great review of Print in the Mix (printinthemix.com), the unique clearinghouse of print market research managed by RIT and funded entirely by The Print Council. The Print Council encourages print providers, educators, marketers, and others to incorporate the research in their newsletters, sales presentations, websites, e-letters, and staff educational sessions.

Three additional points:

1) The site is free and easily accessible.

2) There is a toolkit in which companies can choose specific relevant Fast Facts or other data, drop it in a ready-made template, brand it with their logo, and then distribute to their customers, prospects, and staff.

3) Monthly research updates via email and RSS feeds are available.

Joanne Vinyard
Director, The Print Council

 

By Patti Dumas on Feb 02, 2011

Great information from Frank. We use Print in the Mix all the time as a sales tool. The data is rich with important information that our clients need to know.

 

By Kerry Stackpole on Feb 07, 2011

Kudos to you Frank for highlighting the outstanding work of Print in the Mix and the fine research effort managed at RIT. Print in the Mix provides critical data that printers everywhere can use to strengthen their marketing efforts. The "nuggets" captured from their diverse range of research and resources are invaluable in crafting a full perspective and productive means of explaining the high value of of print in the marketing mix to consumers and clients alike. It's important work and deserving of the industry's support.

 

By David Pilcher on Mar 28, 2011

It would be nice for this to be published on Youtube to also be able to share it via social media. . .

 

By Michael Jahn on Mar 29, 2011

@ David Pilcher - humm - yes, a fine idea, and in this case (and a few other cases) - this video would do well to be shareable...but how would What They Think then entice someone to join and pay the subscription fee for Premium Content ?

 

By David Pilcher on Mar 30, 2011

Good point Michael. I guess I didn't think about the fact this was premium content. I suppose those videos that aren't behind the pay wall could be in a format that is more shareable.

 

By Joanne Vinyard on Apr 04, 2011

David and Michael:
The Whattheythink.conm staff made this video openly available on the Print in the Mix site. It can be found on the front page at http://printinthemix.cias.rit.edu/

Thanks to all.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank on the Penrose Annual

Frank on the Penrose Annual

Published: February 15, 2019

The Penrose Annual was published from 1895 to 1982. It was a time capsule that documented the evolving technologies that would transform the printing industry, from halftone printing to process color lithography. Frank visits the Kennedy Library at CalPoly which has in its collection the very rare first three editions.

 

Video preview: Canon Solutions America's Touchstone Dimensional Printing Software

Canon Solutions America's Touchstone Dimensional Printing Software

Published: February 14, 2019

Randy Paar, Marketing Manager for Wide Format at Canon Solutions America,talks about new products the company launched at SGIA 2018—such as Océ Touchstone Dimensional Printing Software.

 

Video preview: Oce Arizona 6100 for Corrugated and Flatbed Users

Oce Arizona 6100 for Corrugated and Flatbed Users

Published: February 12, 2019

Patrick Donigain, Senior Marketing Specialist for Canon Solutions America, talks about the Oce Arizona 6100 UV High Flow Vacuum Series Printer designed to solve materials handling issues for corrugated customers as well as flatbed users working with materials that are difficult to hold down on the printer bed.

 

Video preview: Enfocus' Vendor-Neutral Automation Platform

Enfocus' Vendor-Neutral Automation Platform

Published: February 11, 2019

Toon Van Rossum, product manager for Switch at Enfocus, talks to David Zwang about the development of the vendor-neutral automation platform and how it has grown in popularity in recent years.

 

Video preview: Print Trends UK

Print Trends UK

Published: February 8, 2019

The EFI Connect Conference in Las Vegas attracts the second largest contingent of media and analysts after drupa. Frank took advantage of this unique audience to get a brief insight into print trends in some overseas markets. In this interview, he talks to Editor and Publisher Darryl Danielli and Contributing Editor Jo Francis of PrintWeek UK.

 

Video preview: Fellers Supplies Wrap and Sign Materials as Well as Training

Fellers Supplies Wrap and Sign Materials as Well as Training

Published: February 7, 2019

Lisa Smoke, franchise sales manager for Fellers, talks about the "world's largest wrap supply company" with more than 60 locations nationwide supplying vehicle wrap films as well as sign supplies, tools, and other materials. The company also offers training classes on working with wrap materials.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved