Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   WhatTheyThink Magazine     Production Inkjet     Installations and Placements Tracker

Peter Posk on franchise wholesaler BCT

Published on January 24, 2011

Peter Posk, President of BCT, chats with Cary to discuss who BCT is and why you've probably never heard of them.

Interviewer:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Peter Posk, who’s President of BCT out of Florida.  It’s great to see you.

Peter Posk:  Great seeing you, Cary. 

Interviewer:  You know, you guys are kind of a little out of the radar, I mean, we don’t hear a lot about you and maybe we just don’t read the right press releases.  But anyway, maybe for our audience, you could explain a little bit about what BCT does and how the organization has evolved over the years.  You know, it’s a different kind of franchise than what we usually talk about.

Peter Posk:  Yeah, we are very much under the radar.  We’re wholesale only, 37 years in business and it’s almost intentional that we’re under the radar, we’re a trade-only printer so our customers are the franchises that you would be familiar with.

Interviewer:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Peter Posk, who’s President of BCT out of Florida.  It’s great to see you.

Peter Posk:  Great seeing you, Cary. 

Interviewer:  You know, you guys are kind of a little out of the radar, I mean, we don’t hear a lot about you and maybe we just don’t read the right press releases.  But anyway, maybe for our audience, you could explain a little bit about what BCT does and how the organization has evolved over the years.  You know, it’s a different kind of franchise than what we usually talk about.

Peter Posk:  Yeah, we are very much under the radar.  We’re wholesale only, 37 years in business and it’s almost intentional that we’re under the radar, we’re a trade-only printer so our customers are the franchises that you would be familiar with.

Interviewer:  Okay. 

Peter Posk:  The PIP’s, the Sir Speedy’s, the Alpha Graphics, those type companies.

Interviewer:  And so what type of a production platform do you have then?

Peter Posk:  Historically, we were primarily just duplicators.  And if you look at a plant today, it’s duplicators, it’s true four-color offset capabilities, a lot of digital capabilities, Cannon, Xerox, a lot of back-end finishing equipment, UV coating.

Interviewer:  And how many shops do you have now around the country?

Peter Posk:  60.  60 locations.

Interviewer:  And all US?

Peter Posk:  US and Canada.

Interviewer:  That’s great.  So if somebody, if a printer wanted to work with you to get, either for overflow work or for specialized capabilities like the UV stuff, what do they do?

Peter Posk:  They call us.

Interviewer:  Oh!

Peter Posk:  You know, inside the trade, we’re fairly well known.  You know, if you went to a PIP and we do business with even the office superstores, Staples, the Office Max’s, Office Depot, and if you go to them, they know who we are.  But intentionally, if you go to their customer, the end user, they never know who we are.

Interviewer:  Yeah

Peter Posk:  Our brand is invisible.

Interviewer:  Which they don’t need to, right?

Peter Posk:  Yeah, and our customers, the resellers, don’t want them to know that we exist.

Interviewer:  Right.  Now, if I’m just an individual and I want some business cards or I want a brochure and I called you up and said, “You know, can you print this for me?”  What would you say?

Peter Posk:  No, we’re wholesale only and we would direct you to somebody else.

Interviewer:  Okay.  And so for your franchisees, it’s a franchise model, right?

Peter Posk:  Yes, yes.

Interviewer:  So for your franchisees, what are some of the infrastructure benefits that they have for being part of your organization?

Peter Posk:  You know, I would say now, without a doubt, the biggest one is online technology.

Interviewer:  Okay. 

Peter Posk:  We developed a solution called orderprinting.com back in 1999 is when we started development of it and right now, that technology is in about half of the Fortune 1000 companies.  And again, you would never know orderprinting.com, because we always brand it however the reseller wants.

Interviewer:  Okay. 

Peter Posk:  So if you’re one of the Fortune 1000 companies, you may say, well, I order my business cards through, whoever, Staples, or through Corporate Express, through their platform.  And really, oftentimes it’s our technology branded with the reseller’s name.

Interviewer:  That’s underneath that.

Peter Posk:  So, you know, when you look at the expensive technology, you know, to be a franchisee, they get the benefit of partnering with 60 other people and we only sell it through our franchisees.

Interviewer:  Okay. 

Peter Posk:  The PIP’s, the Sir Speedy’s, the Alpha Graphics, those type companies.

Interviewer:  And so what type of a production platform do you have then?

Peter Posk:  Historically, we were primarily just duplicators.  And if you look at a plant today, it’s duplicators, it’s true four-color offset capabilities, a lot of digital capabilities, Cannon, Xerox, a lot of back-end finishing equipment, UV coating.

Interviewer:  And how many shops do you have now around the country?

Peter Posk:  60.  60 locations.

Interviewer:  And all US?

Peter Posk:  US and Canada.

Interviewer:  That’s great.  So if somebody, if a printer wanted to work with you to get, either for overflow work or for specialized capabilities like the UV stuff, what do they do?

Peter Posk:  They call us.

Interviewer:  Oh!

Peter Posk:  You know, inside the trade, we’re fairly well known.  You know, if you went to a PIP and we do business with even the office superstores, Staples, the Office Max’s, Office Depot, and if you go to them, they know who we are.  But intentionally, if you go to their customer, the end user, they never know who we are.

Interviewer:  Yeah

Peter Posk:  Our brand is invisible.

Interviewer:  Which they don’t need to, right?

Peter Posk:  Yeah, and our customers, the resellers, don’t want them to know that we exist.

Interviewer:  Right.  Now, if I’m just an individual and I want some business cards or I want a brochure and I called you up and said, “You know, can you print this for me?”  What would you say?

Peter Posk:  No, we’re wholesale only and we would direct you to somebody else.

Interviewer:  Okay.  And so for your franchisees, it’s a franchise model, right?

Peter Posk:  Yes, yes.

Interviewer:  So for your franchisees, what are some of the infrastructure benefits that they have for being part of your organization?

Peter Posk:  You know, I would say now, without a doubt, the biggest one is online technology.

Interviewer:  Okay. 

Peter Posk:  We developed a solution called WordOfPrinting.com back in 1999 is when we started development of it and right now, that technology is in about half of the Fortune 1000 companies.  And again, you would never know WordOfPrinting.com, because we always brand it however the reseller wants.

Interviewer:  Okay. 

Peter Posk:  So if you’re one of the Fortune 1000 companies, you may say, well, I order my business cards through, whoever, Staples, or through Corporate Express, through their platform.  And really, oftentimes it’s our technology branded with the reseller’s name.

Interviewer:  That’s underneath that.

Peter Posk:  So, you know, when you look at the expensive technology, you know, to be a franchisee, they get the benefit of partnering with 60 other people and we only sell it through our franchisees.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: The Importance of Customer Obsession

The Importance of Customer Obsession

Published: January 23, 2020

EFI's Chief Revenue Officer Frank Mallozzi shares his thoughts about leveling up from thinking about the customer experience beyond simply customer satisfaction to building a culture of customer obsession. He explains some of the impact and effect this approach has had on EFI's customer community.

 

Video preview: Siris Executive Al Zollar Shares Thoughts About EFI Acquisition

Siris Executive Al Zollar Shares Thoughts About EFI Acquisition

Published: January 23, 2020

Al Zollar, Executive Partner at private equity firm Siris and a 34-year veteran of IBM, attended EFI Connect 2020 and took the time to share his thoughts about the event, the industry, and the EFI acquisition overall.

 

Video preview: EFI CEO Jeff Jacobson Shares Thoughts on Building for Success

EFI CEO Jeff Jacobson Shares Thoughts on Building for Success

Published: January 22, 2020

EFI Connect 2020 is the 21st edition of this users group event. As new EFI CEO, Jeff Jacobson explains the event theme: "The Now and Future Pendulum," as well as the importance of a "stratactical" approach to business.

 

Video preview: Warren Werbitt Says, “Awesome Company! The People Are Even More Awesome!”

Warren Werbitt Says, “Awesome Company! The People Are Even More Awesome!”

Published: January 22, 2020

WhatTheyThink's print evangelist Warren Werbitt visits Taylor Printing Group in Fredericton, New Brunswick, and talks to CEO Scott Williams about Taylor’s recent acquisition of Halifax’s Bounty Print Limited. The acquisition was a journey for Taylor, and Williams talks about some of the challenges, as well as the reasons for, and the mutual benefits of, the acquisition.

 

Video preview: FASTSIGNS Intl. Celebrates 35 Years

FASTSIGNS Intl. Celebrates 35 Years

Published: January 22, 2020

Kelley Holmes talks to Catherine Monson, CEO of FASTSIGNS Intl., at the FASTSIGNS Convention in Phoenix, Ariz. FASTSIGNS is celebrating its 35th anniversary, and this year’s event is the largest they have had yet, with 166 vendors, larger than any regional sign show. The event showcased new products and technologies FASTSIGNS franchisees can offer. 

 

Video preview: Paper Handling Solutions Identifies Customer Needs

Paper Handling Solutions Identifies Customer Needs

Published: January 21, 2020

Kris Oosterling of Paper Handling Solutions talks to Kelley Holmes about the evolution of the company, from what had been a traditional finishing equipment dealer to a more consultative solutions provider, helping customers navigate changes in the printing landscape.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2020 WhatTheyThink. All Rights Reserved