Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Peter Posk on franchise wholesaler BCT

Published on January 24, 2011

Peter Posk, President of BCT, chats with Cary to discuss who BCT is and why you've probably never heard of them.

Interviewer:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Peter Posk, who’s President of BCT out of Florida.  It’s great to see you.

Peter Posk:  Great seeing you, Cary. 

Interviewer:  You know, you guys are kind of a little out of the radar, I mean, we don’t hear a lot about you and maybe we just don’t read the right press releases.  But anyway, maybe for our audience, you could explain a little bit about what BCT does and how the organization has evolved over the years.  You know, it’s a different kind of franchise than what we usually talk about.

Peter Posk:  Yeah, we are very much under the radar.  We’re wholesale only, 37 years in business and it’s almost intentional that we’re under the radar, we’re a trade-only printer so our customers are the franchises that you would be familiar with.

Interviewer:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Peter Posk, who’s President of BCT out of Florida.  It’s great to see you.

Peter Posk:  Great seeing you, Cary. 

Interviewer:  You know, you guys are kind of a little out of the radar, I mean, we don’t hear a lot about you and maybe we just don’t read the right press releases.  But anyway, maybe for our audience, you could explain a little bit about what BCT does and how the organization has evolved over the years.  You know, it’s a different kind of franchise than what we usually talk about.

Peter Posk:  Yeah, we are very much under the radar.  We’re wholesale only, 37 years in business and it’s almost intentional that we’re under the radar, we’re a trade-only printer so our customers are the franchises that you would be familiar with.

Interviewer:  Okay. 

Peter Posk:  The PIP’s, the Sir Speedy’s, the Alpha Graphics, those type companies.

Interviewer:  And so what type of a production platform do you have then?

Peter Posk:  Historically, we were primarily just duplicators.  And if you look at a plant today, it’s duplicators, it’s true four-color offset capabilities, a lot of digital capabilities, Cannon, Xerox, a lot of back-end finishing equipment, UV coating.

Interviewer:  And how many shops do you have now around the country?

Peter Posk:  60.  60 locations.

Interviewer:  And all US?

Peter Posk:  US and Canada.

Interviewer:  That’s great.  So if somebody, if a printer wanted to work with you to get, either for overflow work or for specialized capabilities like the UV stuff, what do they do?

Peter Posk:  They call us.

Interviewer:  Oh!

Peter Posk:  You know, inside the trade, we’re fairly well known.  You know, if you went to a PIP and we do business with even the office superstores, Staples, the Office Max’s, Office Depot, and if you go to them, they know who we are.  But intentionally, if you go to their customer, the end user, they never know who we are.

Interviewer:  Yeah

Peter Posk:  Our brand is invisible.

Interviewer:  Which they don’t need to, right?

Peter Posk:  Yeah, and our customers, the resellers, don’t want them to know that we exist.

Interviewer:  Right.  Now, if I’m just an individual and I want some business cards or I want a brochure and I called you up and said, “You know, can you print this for me?”  What would you say?

Peter Posk:  No, we’re wholesale only and we would direct you to somebody else.

Interviewer:  Okay.  And so for your franchisees, it’s a franchise model, right?

Peter Posk:  Yes, yes.

Interviewer:  So for your franchisees, what are some of the infrastructure benefits that they have for being part of your organization?

Peter Posk:  You know, I would say now, without a doubt, the biggest one is online technology.

Interviewer:  Okay. 

Peter Posk:  We developed a solution called orderprinting.com back in 1999 is when we started development of it and right now, that technology is in about half of the Fortune 1000 companies.  And again, you would never know orderprinting.com, because we always brand it however the reseller wants.

Interviewer:  Okay. 

Peter Posk:  So if you’re one of the Fortune 1000 companies, you may say, well, I order my business cards through, whoever, Staples, or through Corporate Express, through their platform.  And really, oftentimes it’s our technology branded with the reseller’s name.

Interviewer:  That’s underneath that.

Peter Posk:  So, you know, when you look at the expensive technology, you know, to be a franchisee, they get the benefit of partnering with 60 other people and we only sell it through our franchisees.

Interviewer:  Okay. 

Peter Posk:  The PIP’s, the Sir Speedy’s, the Alpha Graphics, those type companies.

Interviewer:  And so what type of a production platform do you have then?

Peter Posk:  Historically, we were primarily just duplicators.  And if you look at a plant today, it’s duplicators, it’s true four-color offset capabilities, a lot of digital capabilities, Cannon, Xerox, a lot of back-end finishing equipment, UV coating.

Interviewer:  And how many shops do you have now around the country?

Peter Posk:  60.  60 locations.

Interviewer:  And all US?

Peter Posk:  US and Canada.

Interviewer:  That’s great.  So if somebody, if a printer wanted to work with you to get, either for overflow work or for specialized capabilities like the UV stuff, what do they do?

Peter Posk:  They call us.

Interviewer:  Oh!

Peter Posk:  You know, inside the trade, we’re fairly well known.  You know, if you went to a PIP and we do business with even the office superstores, Staples, the Office Max’s, Office Depot, and if you go to them, they know who we are.  But intentionally, if you go to their customer, the end user, they never know who we are.

Interviewer:  Yeah

Peter Posk:  Our brand is invisible.

Interviewer:  Which they don’t need to, right?

Peter Posk:  Yeah, and our customers, the resellers, don’t want them to know that we exist.

Interviewer:  Right.  Now, if I’m just an individual and I want some business cards or I want a brochure and I called you up and said, “You know, can you print this for me?”  What would you say?

Peter Posk:  No, we’re wholesale only and we would direct you to somebody else.

Interviewer:  Okay.  And so for your franchisees, it’s a franchise model, right?

Peter Posk:  Yes, yes.

Interviewer:  So for your franchisees, what are some of the infrastructure benefits that they have for being part of your organization?

Peter Posk:  You know, I would say now, without a doubt, the biggest one is online technology.

Interviewer:  Okay. 

Peter Posk:  We developed a solution called WordOfPrinting.com back in 1999 is when we started development of it and right now, that technology is in about half of the Fortune 1000 companies.  And again, you would never know WordOfPrinting.com, because we always brand it however the reseller wants.

Interviewer:  Okay. 

Peter Posk:  So if you’re one of the Fortune 1000 companies, you may say, well, I order my business cards through, whoever, Staples, or through Corporate Express, through their platform.  And really, oftentimes it’s our technology branded with the reseller’s name.

Interviewer:  That’s underneath that.

Peter Posk:  So, you know, when you look at the expensive technology, you know, to be a franchisee, they get the benefit of partnering with 60 other people and we only sell it through our franchisees.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Visits Cal Poly's Shakespeare Museum

Frank Visits Cal Poly's Shakespeare Museum

Published: April 21, 2017

Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.

 

Video preview: After the Honeymoon of Selling Web-to-Print Program

After the Honeymoon of Selling Web-to-Print Program

Published: April 20, 2017

When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!

 

Video preview: Esko's President Shares Thoughts on Being Part of the Danaher Family

Esko's President Shares Thoughts on Being Part of the Danaher Family

Published: April 18, 2017

Udo Panenka, President of Esko, talks about being part of Danaher, the value to the business being part of the Danaher family brings. A toolbox of proven great processes has been key to continuing -- and even speeding up -- the innovation that has enabled Esko to continue to bring new products to market. He talks also about the ability to bring these tools to customers to strengthen relationships and help them improve their businesses as well.

 

Video preview: Eversfrank Gruppe Promotes Real-Time Printing

Eversfrank Gruppe Promotes Real-Time Printing

Published: April 17, 2017

It was a pleasure to speak again with Gerhard Martterer of the Eversfrank Gruppe again at Hunkeler Innovationdays. He always has interesting applications to talk about, and this conversation is no exception. Take a look at the great success the company is having on behalf of its customers with real-time printing.

 

Video preview: Frank: Judge a Book by its Covers

Frank: Judge a Book by its Covers

Published: April 14, 2017

Frank uses a book authored by RIT student Akshat Pardiwala to demonstrate that the cover often makes the book. He shows two versions to make his case.

 

Video preview: Chain of Custody of Print Jobs

Chain of Custody of Print Jobs

Published: April 13, 2017

One of the key functions of a Print MIS is to track where every single job is in your facility. Chain of custody is about inputting the transfer of ownership between resources in your plant. It always amazes us how powerful this one feature of a Print MIS when implemented properly.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved