Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     NEW PODCAST: Conversations on Print

Peter Posk on franchise wholesaler BCT

Published on January 24, 2011

Peter Posk, President of BCT, chats with Cary to discuss who BCT is and why you've probably never heard of them.

Interviewer:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Peter Posk, who’s President of BCT out of Florida.  It’s great to see you.

Peter Posk:  Great seeing you, Cary. 

Interviewer:  You know, you guys are kind of a little out of the radar, I mean, we don’t hear a lot about you and maybe we just don’t read the right press releases.  But anyway, maybe for our audience, you could explain a little bit about what BCT does and how the organization has evolved over the years.  You know, it’s a different kind of franchise than what we usually talk about.

Peter Posk:  Yeah, we are very much under the radar.  We’re wholesale only, 37 years in business and it’s almost intentional that we’re under the radar, we’re a trade-only printer so our customers are the franchises that you would be familiar with.

Interviewer:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm here with Peter Posk, who’s President of BCT out of Florida.  It’s great to see you.

Peter Posk:  Great seeing you, Cary. 

Interviewer:  You know, you guys are kind of a little out of the radar, I mean, we don’t hear a lot about you and maybe we just don’t read the right press releases.  But anyway, maybe for our audience, you could explain a little bit about what BCT does and how the organization has evolved over the years.  You know, it’s a different kind of franchise than what we usually talk about.

Peter Posk:  Yeah, we are very much under the radar.  We’re wholesale only, 37 years in business and it’s almost intentional that we’re under the radar, we’re a trade-only printer so our customers are the franchises that you would be familiar with.

Interviewer:  Okay. 

Peter Posk:  The PIP’s, the Sir Speedy’s, the Alpha Graphics, those type companies.

Interviewer:  And so what type of a production platform do you have then?

Peter Posk:  Historically, we were primarily just duplicators.  And if you look at a plant today, it’s duplicators, it’s true four-color offset capabilities, a lot of digital capabilities, Cannon, Xerox, a lot of back-end finishing equipment, UV coating.

Interviewer:  And how many shops do you have now around the country?

Peter Posk:  60.  60 locations.

Interviewer:  And all US?

Peter Posk:  US and Canada.

Interviewer:  That’s great.  So if somebody, if a printer wanted to work with you to get, either for overflow work or for specialized capabilities like the UV stuff, what do they do?

Peter Posk:  They call us.

Interviewer:  Oh!

Peter Posk:  You know, inside the trade, we’re fairly well known.  You know, if you went to a PIP and we do business with even the office superstores, Staples, the Office Max’s, Office Depot, and if you go to them, they know who we are.  But intentionally, if you go to their customer, the end user, they never know who we are.

Interviewer:  Yeah

Peter Posk:  Our brand is invisible.

Interviewer:  Which they don’t need to, right?

Peter Posk:  Yeah, and our customers, the resellers, don’t want them to know that we exist.

Interviewer:  Right.  Now, if I’m just an individual and I want some business cards or I want a brochure and I called you up and said, “You know, can you print this for me?”  What would you say?

Peter Posk:  No, we’re wholesale only and we would direct you to somebody else.

Interviewer:  Okay.  And so for your franchisees, it’s a franchise model, right?

Peter Posk:  Yes, yes.

Interviewer:  So for your franchisees, what are some of the infrastructure benefits that they have for being part of your organization?

Peter Posk:  You know, I would say now, without a doubt, the biggest one is online technology.

Interviewer:  Okay. 

Peter Posk:  We developed a solution called orderprinting.com back in 1999 is when we started development of it and right now, that technology is in about half of the Fortune 1000 companies.  And again, you would never know orderprinting.com, because we always brand it however the reseller wants.

Interviewer:  Okay. 

Peter Posk:  So if you’re one of the Fortune 1000 companies, you may say, well, I order my business cards through, whoever, Staples, or through Corporate Express, through their platform.  And really, oftentimes it’s our technology branded with the reseller’s name.

Interviewer:  That’s underneath that.

Peter Posk:  So, you know, when you look at the expensive technology, you know, to be a franchisee, they get the benefit of partnering with 60 other people and we only sell it through our franchisees.

Interviewer:  Okay. 

Peter Posk:  The PIP’s, the Sir Speedy’s, the Alpha Graphics, those type companies.

Interviewer:  And so what type of a production platform do you have then?

Peter Posk:  Historically, we were primarily just duplicators.  And if you look at a plant today, it’s duplicators, it’s true four-color offset capabilities, a lot of digital capabilities, Cannon, Xerox, a lot of back-end finishing equipment, UV coating.

Interviewer:  And how many shops do you have now around the country?

Peter Posk:  60.  60 locations.

Interviewer:  And all US?

Peter Posk:  US and Canada.

Interviewer:  That’s great.  So if somebody, if a printer wanted to work with you to get, either for overflow work or for specialized capabilities like the UV stuff, what do they do?

Peter Posk:  They call us.

Interviewer:  Oh!

Peter Posk:  You know, inside the trade, we’re fairly well known.  You know, if you went to a PIP and we do business with even the office superstores, Staples, the Office Max’s, Office Depot, and if you go to them, they know who we are.  But intentionally, if you go to their customer, the end user, they never know who we are.

Interviewer:  Yeah

Peter Posk:  Our brand is invisible.

Interviewer:  Which they don’t need to, right?

Peter Posk:  Yeah, and our customers, the resellers, don’t want them to know that we exist.

Interviewer:  Right.  Now, if I’m just an individual and I want some business cards or I want a brochure and I called you up and said, “You know, can you print this for me?”  What would you say?

Peter Posk:  No, we’re wholesale only and we would direct you to somebody else.

Interviewer:  Okay.  And so for your franchisees, it’s a franchise model, right?

Peter Posk:  Yes, yes.

Interviewer:  So for your franchisees, what are some of the infrastructure benefits that they have for being part of your organization?

Peter Posk:  You know, I would say now, without a doubt, the biggest one is online technology.

Interviewer:  Okay. 

Peter Posk:  We developed a solution called WordOfPrinting.com back in 1999 is when we started development of it and right now, that technology is in about half of the Fortune 1000 companies.  And again, you would never know WordOfPrinting.com, because we always brand it however the reseller wants.

Interviewer:  Okay. 

Peter Posk:  So if you’re one of the Fortune 1000 companies, you may say, well, I order my business cards through, whoever, Staples, or through Corporate Express, through their platform.  And really, oftentimes it’s our technology branded with the reseller’s name.

Interviewer:  That’s underneath that.

Peter Posk:  So, you know, when you look at the expensive technology, you know, to be a franchisee, they get the benefit of partnering with 60 other people and we only sell it through our franchisees.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Hiring Software Programmers That Understand Your Print Business

Hiring Software Programmers That Understand Your Print Business

Published: June 29, 2017

Most printers have at some point hired a software programmer. Jennifer Matt interviews Chris Reisz-Hanson about why thinking about software programming with a single resource filling all the roles. Software is combination of user interface, defining the requirements, coding and testing - think about who is going to play all those roles before you start your next custom development project.

 

Video preview: How does a Ph.D. Petroleum Engineer become a printer?

How does a Ph.D. Petroleum Engineer become a printer?

Published: June 27, 2017

Fadal Iskander, VP of TPSi in Tulsa OK, reports his company has been offering digital printing since 1978. Today, the company has a robust portfolio of HP Indigo and wide format presses it uses to produce a variety of applications, from transactional printing to wedding invitations. Despite his Ph.D. in Petroleum Engineering, Iskander has dedicated his career over the last 40 years to printing!

 

Video preview: HD Flexo Wins Awards, Customer Approval, for ProAmpac

HD Flexo Wins Awards, Customer Approval, for ProAmpac

Published: June 26, 2017

Joe Lydic, Art Director at packaging converter ProAmpac, talks about how Esko HD Flexo has benefited the company in its analog to digital platemaking transformation. Its first commercial job earned the company a Print & Packaging award. ProAmpac was the first printer in the Western Hemisphere to be HD Flexo certified. He also talks about how Esko workflow helps the company be more efficient.

 

Video preview: Romano Review of Books:

Romano Review of Books: "Brand Luther"

Published: June 23, 2017

Frank reviews a book called “Brand Luther” that tells the true story of an unknown monk who used printing to challenge the mightiest force on earth at the time.

 

Video preview: Who is Running Your Business? People or Software

Who is Running Your Business? People or Software

Published: June 22, 2017

Your software should run your business, your people should run your software. Can you easily get to the trusted data of your business? Is it in a trusted system of record (Print MIS/ERP)? Or do you have to gather up data from many different sources to get to a version of the truth? Jennifer Matt interviews Jane Mugford about helping printers transition from people run business to a software run business.

 

Video preview: Prepress Opportunities for Digital Print for Packaging

Prepress Opportunities for Digital Print for Packaging

Published: June 20, 2017

Marketing Director Mike Medina of Phototype discusses some of the new directions that packaging prepress companies can take as digital production starts to take hold of the industry.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved