Printing Industry Commentary & Analysis

Is the Offer One of Your Database Variables?

To move the needle on direct mail responses, your customers may change up their copy, their images, or their list. But what about their offers? A new Bed Bath & Beyond mailer raises an interesting question.

The Importance of Uninterrupted Time in a Print Business

Your print business is being invaded by software tools. These tools require a level of thinking/concentration that requires blocks of uninterrupted time for your employees. Without this uninterrupted time, your software will remain grossly underutilized and lacking measurable ROI.

When Mayhem Calls: Part One

Business as usual is great...when business is usual. But what happens when disaster or some other disruption hits the shop? It can be a business killer if it prevents execution of contracted customer work. Do you have an emergency plan? In part one of this new series, Pat McGrew offers tips on planning for the worst.

World on the Windows: The Changing Face of Window Graphics

Window graphics are a growing subset of wide-format printing, and are popping up in more and more locations, both public and private, and new films and materials are making window graphics more versatile and eye-catching than ever. Printing is the easy part; it’s installation that can cause problems, and eat into your profitability. Here are some dos and don’t for working with window graphics.

Roland DGA Enters Direct to Garment Market

Senior Editor Cary Sherburne spoke with Roland DGA President Andrew Oransky about the company’s entry into the direct-to-garment (DTG) market as well as its overall go-to-market strategy and its future plans relative to direct-to-textile printing.

Advertising and Related Establishments—2010–2016

In 2010, there were 38,335 establishments classified as Advertising, Public Relations, and Related Services. By 2016, there had been a net loss of -1.2%. This is a very broad industry classification, comprising a disparate bunch of business types, each of which has its own unique dynamics.

Around the Web: Traveling Texts. Fit to Be Untied. Kodak Film Is Da Bomb. Uber Economics. Office Space Turns 20. Paper Fold-Away Bed. Lunar Library. Bridge of Size.

Getting a text from sender to receiver. The Internet of shoes. Nuclear testing and Kodak film. An oral history of “Office Space.” In praise of standards. Retrieving DNA from old books. Digitize yourself for the perfect fit. All that and more in WhatTheyThink’s weekly miscellany.

HP Highlights New Business Opportunities at the 2019 Indigo VIP Event

HP Indigo hosted its annual Global VIP event in Tel Aviv, Israel, from February 11–14, 2019. This year’s event drew over 650 visitors to HP Indigo’s headquarters, production, and Research & Development sites to learn about the company’s latest offerings. The event highlighted the latest devices in HP’s digital press lineup and also discussed business opportunities for growing applications.

Sustainability and E-Commerce Driving Growth in Luxury Packaging

The demand for luxury packaging across the world continues to increase. Sustainability, e-commerce, and material trends are driving the luxury packaging market and will continue to shape it over the next five years. A new Smithers Pira report details these key products, materials, and market trends.

Here Comes the Flood—Going Live with Print Software

Think of your go-live date for your Print MIS as a flood. Prepare for it by training everyone how to create sandbags and then monitoring that everyone actually applied the learning and figured out how to do their jobs in the new system BEFORE go-live.

When Did High-Speed Inkjet Become Just Another Capital Investment?

Looking at a series of case studies on high-speed inkjet, the takeaway is how unremarkable investing in this technology has become. The decision is no longer about the readiness of the technology itself. It’s about market pressures and cost-justification...just like any other capital investment. How times change!

Hunkeler Innovationdays Does It Again!

Hunkeler Innovationdays is a biennial event that brings together some of the latest digital press workflows and equipment with the latest finishing equipment to showcase complete solutions. Surprisingly, this is done in an atmosphere that presents exhibitors as equals, without much of the hype or fanfare that you might expect at a print show. The theme of this year’s event “Success with Automation” is a very timely topic considering the growth and impact of production inkjet technology. As they have done in the past, they have accomplished their goal.

Minnows, Whales and Digital Technologies, Oh, My!

As the analog-to-digital transformation heats up for textiles, the opportunities for entrepreneurs heats up as well. Experience in transformations of other industries shows that not only do opportunities abound for entrepreneurs, but established businesses risk the most from non-traditional competition. We share some of their transformative stories in this article.

Wide-Format Printing: Still a Compelling Business Opportunity and Investment Category

As we put the final touches on our Printing Outlook 2019 report, based on our Winter 2018–2019 Business Outlook survey, this article highlights a few of the findings specific to wide-format and specialty printing. Is it still a compelling business opportunity? And what are print businesses’ wide-format investment plans?

Printing Shipments as a Percentage of GDP

Since 1997, the value of printing shipments went from around 0.75% of GDP all the way down to about 0.35%. So we should not be surprised that parts of the printing industry are falling off the government’s radar.

Around the Web: Fabric Runs Hot and Cold. Rebooting...literally. Digital Advertising Surpasses Analog. One More Color. Red Rum. Nom Daguerre. SPUDwrite. Your Cover’s Blown.

Fabric that responds to its wearer. I got my soul shoes on my feet. (Maybe.) The world’s first photographed human. An E Ink typewriter that only does one thing...like a typewriter. The earliest book covers. The calming sound of a dot matrix printer. All that and more in WhatTheyThink’s weekly miscellany.

Why Legacy Publishers Struggle in the Digital World

Much has been written recently about the issues legacy publishers are facing as they try to navigate the digital world, including Jill Abramson’ book "Merchants of Truth." Setting aside the plagiarism charges, Abramson, formerly an editor at the New York Times, makes some excellent points. Senior Editor Cary Sherburne wanted to add her two cents’ worth in this article.

Saving $1 Million with Workflow

Although printers acknowledge that dealing with a high number of small jobs is a major workflow bottleneck, many have not automated their processes. This article offers some quick tips for getting started with automating processes to aid employees and benefit customers.

Study: Marketers Focusing More on Acquisition Than Retention

A new study from Yieldify shows that, even though it costs more to acquire a new customer than to retain an existing one, marketers are more focused on customer acquisition than retention. What does this mean for you?

Learning Through Engagement at Print Vendor User Conferences

User conferences are a great way to change your perspective and get a break from your day-to-day activities. The learning happens when you engage with both the presenters and the participants.

Three Ways to Unleash the ROI of New Equipment

Once a new piece of equipment has been installed and the vendor training team has exited the building, the work is just beginning. Without understanding the real advantages of the new equipment, assessing and updating “talk tracks” for sales team members, and revisiting the marketing collateral and campaigns, the return on that investment may not be truly realized. Pat McGrew explains how to optimize pricing, sales, and marketing to get the most out of the new equipment investment.

Consumer Trends and Developing Food Contact Regulations Driving $271 Billion Printed Food Packaging Market by 2023

New research from Smithers Pira forecasts growth opportunities for suppliers in the printed food packaging market, driven by trends including sustainability, and premiumization features such as 3D and metallized effects on packaging. That growth will come in the context of navigating continual developments in the regulatory landscape for food contact materials, however.

WeaveUp and JOANN Fabrics Make Ordering Custom Fabric Fast and Easy

An announcement from WeaveUp, a technology company offering digital print room solutions and customization tools for fabric, about its partnership with JOANN Fabrics, the leading fabric and craft retailer in the U.S., caught our eye. Senior Editor Cary Sherburne connected with Flint Davis, the company’s President, to learn more.

Book Printing Employees—2010–2016

In 2010, there were a total of 28,935 employees in U.S. book printing establishments (NAICS 323117). By 2016, book printing employment had dropped to 19,842.

Around the Web: BLS Loses Track of the Printing Industry. Where and What the Jobs Are. Apple’s “Netflix for News.” Confessions of a Content Marketer. Collecting the Elements.

The future of digital fabric printing. Printing industry government classifications consolidating. The fastest growing jobs in each state. Newspapers not subscribing to “Netflix for News.” The dark art of content marketing. A Death Star waffle maker. All that and more in WhatTheyThink’s weekly miscellany.

Gen Z Marketing Madness: What Was Old is New Again!

Gen Zers—despite being branded as digital natives—are embracing more traditional media types. This article explores how Gen Z consumers interact with communications and discusses how increased knowledge about this generation can be turned into actionable implementation of direct mail marketing, TransPromo communications, and advertising support.

ING Summit Heads to PRINT 19 with an Ambitious Two-Day Program

The International Newspaper Group (ING) provides a forum for newspaper industry executives to network and share idea on a variety of topics from production, to operations, to logistics. The revitalized organization’s annual Summit heads to PRINT 19 this fall in Chicago, with an ambitious two-day program. Here’s an early look at what attendees can look forward to.

Let’s Hear a Round of Applause for TOMS!

TOMS has just given us more to love. Not only is the company an outstanding example of effective branding, but now its branding efforts are driving a new high-volume direct mail campaign.

All or Nothing with Print Software

When buying and implementing print software, start with the simple jobs software does well, implement and learn. Do not get stuck in a myriad of “use case exceptions” as an excuse to do nothing. You will never get ROI and you’ll never find software that can do everything.

Kodak Doubles Down on Packaging

Kodak Enterprise Inkjet Systems Division (EISD) has officially put a stake in the ground—and that stake is positioned in the heart of volume label and packaging production. While they have been flirting around the edges of packaging production since drupa 2012, outwardly their focus has seemed to be in their legacy wheelhouse; transactional, direct mail, and commercial print. That is about to change, and in fact it already has….

Jordache Leverages Browzwear 3D Solutions for 80% Reduction in Failed Fit Attempts

Once a 3D skeptic, Jordache Executive Vice President Shaul Cohen is now a true believer. Initially adopting 3D technologies from Browzwear to solve issues with getting fits right, Cohen not only achieved better fits and a rapid ROI, but is looking to expand its use of 3D technologies to solve other issues as well.

November 2018 Printing Shipments: Meeting Expectations

Printing shipments for November 2018 came in at $6.93 billion. In keeping with the industry’s new seasonality, that’s down from October—but it’s still above November 2018’s $6.80 billion.

Around the Web: Coyote Signage. DRM for Houseplants. The Longest Walk on Earth. Robot Reporters. Creepy Napkins. JQA Live on Stage. Cooked by Cellphones.

Patented houseplants now come with a EULA. Mapping Earth’s longest continuous walk. The rise of automated newswriting. Delta and Coke team up to creep out airline passengers. A new play about 6th US President John Quincy Adams (sort of). 5G conspiracy theories. All that and more in WhatTheyThink’s weekly miscellany.

BCC Solidifies Position in Mail Preparation Software—January 2019 M&A Activity

Satori Software acquired by BCC, Diversified Labeling Solutions sells out to Taiwan-based TSC, McClung acquires Commonwealth, Oliver buys DISC, and more…

Save Postage and Add Print Volume with 2019 USPS Promotions

In early February, the USPS opened the first of its six 2019 promotions. These new promotions encourage mailers, marketers, and printers to work together to create unique and engaging mail pieces. This article provides a brief overview of this year’s promotions.

Print Estimating is Simply a Time Calculator

A lot of crazy things can happen in estimating departments. But estimating is the foundation of your print business. If your estimates are grossly inaccurate, you risk the utilization of your precious resources for the privilege of losing money. If your estimates are right on target, you are able to make very strategic decisions about customer pricing. Essentially, the estimating department is your profit management center.

Study: Environmental Issues Matter More Than Ever

Consumers care about environmental issues more than ever, and they are using their spending dollars to reward companies that share their values. A new study shows just how important this trend has become.

Production Printing Presses: How Do You Compare Them?

Today we have many different print technologies available, including a variety of offset, electrophotographic, and inkjet presses from many different manufacturers using a variety of unique manufacturing and design techniques. Additionally, all of these at a minimum have a DFE which controls the file processing prior to print. They all have the potential to be used to produce commercial print, labels, packaging, and industrial printing. So how do you determine that the press you are using or about to purchase is up to the challenge? And how do you compare it to other similar and even different presses?

Seventh Annual NPOA Print Business Owners Conference Heads to San Diego

The NPOA Annual Print Owners Conference heads to the Hilton San Diego Resort & Spa on February 28 to March 2. The three-day event includes a dozen sessions, panels, and workshops that focus on business, technology, and marketing issues important to small and mid-size print business owners.

ShareCloth Looks to Facilitate On-Demand Apparel Manufacturing

ShareCloth has developed an integrated cloud-based solution that is designed to fill the gaps that exist in the apparel design and manufacturing ecosystem to facilitate profitable on-demand manufacturing of apparel, minimizing forced markdowns, overstocking, and waste. Senior Editor Cary Sherburne spoke with ShareCloth CEO Sergey Moliavko to learn more.

Prepress and Postpress Services Employees—2010–2016

In 2010, there were a total of 32,906 employees in U.S. prepress and postpress services establishments (NAICS 32312). By 2016, “support services for printing” employment had dropped to 24,502.

Around the Web: Pwned! Prints in Space! Good Gravy! To Thine Own Virtual Self Be True! A Superfluity of Words! Play Bill!

How to find out if your email account has been compromised. Make your home smell like chicken gravy. VR comes to the theater. Mondrian-inspired sticky notes. Theatergoers still want a printed playbill. All that and more in WhatTheyThink’s weekly miscellany.

If Price Isn’t the Real Motivator, What Is?

According toForrester Research, price isn’t a dealbreaker for most customers. If price isn’t the deal breaker in a purchase decision, then what is? That’s where data comes in.

EFI Connect 2019: A New CEO, Networking, and a Fashion Show!

Even though EFI Connect has been around for two decades now, the 2019 event included many firsts! Customers, partners, analysts, and journalists in attendance enjoyed a lively event emceed by Frank Tueckmantel and hosted by Bill Muir, EFI’s new CEO. This article provides a brief overview of EFI’s strategy as it moves into the future with a new focus and new leadership.

Print Business Leadership in the Digital Age

Leading by example is the most powerful way to approach challenging business environments. When the leadership is engaged in constant learning, the culture of the company is much more likely to be a learning organization. If I could pick only one characteristic of a business, it would be learning because if you’re learning, you’re staying relevant against any future changes.

Pricing for ROI in 2019

If you have invested in new equipment in the last year, did you go back and change your supporting processes to ensure you are pricing your work appropriately? The ability to understand the actual cost of goods sold after new equipment is installed and put into production is essential. Despite best intentions, few organizations go through this process. Make 2019 the year that you update your understanding of your true costs and update your quoting, estimating and pricing assumptions.

Fiery Guy

As EFI moves forward with new leadership, Frank looks back at the tenure of Guy Gecht, who stepped down as EFI CEO last summer.

EFI Connect at 20: Perpetual Change

EFI is turning 30 this year, and the EFI Connect user conference turns 20. It’s been a rollercoaster of changes in technology, in printing, and in the culture at large. Cary Sherburne and Richard Romano recap this year’s event.

Browzwear 3D Enhancements Bring Added Functionality to Virtual Fashion Design

Browzwear began its life as a 3D solution dedicated to fashion. While the initial concept back in 1999 was to create a virtual dressing room, a concept that was ahead of its time, the company has pivoted to create a suite of 3D solutions for fashion that can have a positive impact on all phases of the supply chain. We spoke with Browzwear’s Chief Commercial Officer, Lena Lim, to learn more.

Latest Inflation Adjustment Multipliers

Every January, we provide the latest inflation-adjustment multipliers so that print business owners can get a real sense of how they are performing year-over year.

Around the Web: Old Elements. Salad Days. Farewell, Yellow Pages. Silent City. Public Domain. Pole Position.

The oldest periodic table is uncovered in Scotland. UK’s Yellow Pages are no more. Cremona, Italy, goes quiet. A new zine highlights the new works in the public domain. The magnetic north pole is on the move. All that and more in WhatTheyThink’s weekly miscellany.

Leveraging the Power of Personalization

Thanks to ongoing innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are also shifting—people understand that their providers have access to a great deal of their personal information, and they now expect any communications to reflect this level of knowledge. This article explores the impact that personalization has on the effectiveness of customer communications.

What Do Printing News and an Instagram Post Have in Common?

What do the content of Printing News and an Instagram post have in common? They are both “print worthy.” Read on to find out more.

Every Employee in Your Business Needs to Be Technical

Technical people are a differentiator in your business—not just the typical geeks, but technical people at every position in your company. When your print business is staffed by technical people, they have a greater potential to deliver profitable growth.

MGI AlphaJET: An Industrial Print Factory?

MGI’s AlphaJET is unique and it goes to the core of their company’s DNA: building “application-based” printing presses. However, it is designed to support a much wider range of solutions than just commercial printing applications, with a primary focus on packaging and industrial. It sure looks like a print factory…

Reed Between the Lines: Evolving Sign Codes Impact Exterior Signage—and Potentially More

One of the most important issues concerning the production and installation of exterior signage is the ever-evolving sign codes and regulations. The landmark 2015 SCOTUS decision in Reed v. the Town of Gilbert is still impacting city planners, and, in turn, signmakers and their clients. What should PSPs know about sign codes? What are the latest issues regarding sign regulations? And why might vehicle graphics be the next frontier for sign codes?

Sewbotics: The “Last Mile” in Automated Apparel Technology

As brands look to take time and waste out of the apparel design and manufacturing process, there is a strong focus on automation. Much progress has been made—yet the sewing stage has provided challenges. Softwear Automation is tackling that challenge with SewBots—robotics designed to automate the sewing process. Senior Editor Cary Sherburne spoke with Softwear Automation’s Chief Commercial Officer, Pete Santora, to learn more.

Screen Printing Employees—2010–2016

In 2010, there were a total of 57,674 employees in U.S. screen printing establishments (NAICS 323113). By 2016, screen printing employment had grown to 63,056—the opposite of what we have seen in general commercial printing during that same period.

Around the Web: The Perception of Lines. Loving Lydian. Platform Shoes? Young Entrepreneurs Spurn VCs. A Sixfold Dos-à-Dos Book. The Case of the Missing Mile Marker Signs.

Why we perceive horizontal and vertical lines differently. An old typeface returns. Superior sleep with pricey pjs. Nike’s new sneaker is a fitness tech platform. Finding alternatives to venture capitalists. A 16th-century book that opens six ways. Why do Mile Marker 480 signs keep disappearing?

Mass-Optimize Your Workflow in 2019

Although many personal resolutions fizzle out by February, your workflow resolutions should be targeted and easy to follow. Keep things simple by committing to three resolutions and automating three tasks. This article explores why building mass optimization into your print production workflow should be a key initiative in 2019.

Print Software Integrations Are Integral to Your Print Business

Integrated software is a requirement for an end-to-end workflow. You will be faced with lots of decisions around integration when you’re purchasing new software tools. Never let integration to be a yes/no question—it requires much more exploration and understanding.

Consumers Are More Willing to Share Data than Ever...Under Certain Conditions

As you help your customers gather data to improve their targeted marketing, the good news is that consumers are more willing than ever to share it. But it’s not a given. As a recent study reminds us, trust and transparency are key to getting them to open the vault.

Flatland: What’s New(s) and What’s Next for Flatbed Wide-Format Printers?

It’s been nearly 20 years since the advent of the flatbed wide-format printer. They’ve come a long way, baby; what’s new with the technology and where do they go from here?

RayWear Gives Cannabis Workers as Much Protection as the Plants

Do you use sunscreen when in the sun? Of course you do. But if you are working under the powerful lights used to artificially grow plants—say, legal cannabis—are you taking the same precautions? Because that light can be as dangerous—or even more dangerous—than sunlight. Senior Editor Cary Sherburne spoke with Daniel Jordan, founder of RayWear Clothing Company, who has made it his personal mission to provide clothing that will protect cannabis workers from the harsh environments in which they work.

Graphic Arts Employment Held Steady in December

Overall printing employment stayed roughly the same from November to December 2018, and, compared to December 2017, declined -1.6%. Non-production printing employment was up a bit in December, production employment down by about the same bit. PR employment continues to be the industry growth spot.

Around the Web: The Truth About Parachutes? Loud Packaging. Faux 5G. Personalized Cartography. Kohler’s “Intelligent Toilet.” Jazz Graphic Design.

New barefoot training footwear. What color is your parachute—and how safe is it? 5G connectivity is coming—but accept no imitations. Are paper maps back on the...map? If it were really intelligent, would it be a toilet? The visual look of jazz. Is it better to read a book or listen to it? All that and more in WhatTheyThink’s weekly miscellany.

The Importance of Awareness for Print-Based Augmented Reality

As businesses seek to remain competitive in today’s increasingly digital landscape, many are turning toward content that is enhanced with augmented reality (AR). This article discusses how print providers can inform their clients about AR content in printed products. It also explores some barriers to market entry, including app surplus and the limited use of AR headsets.

Inkit Changes the Way Clients Do Direct Mail

This Minneapolis-based startup is changing the way retailers and others are thinking about direct mail. No batches. No minimums. Just programmatic direct mail generated by a trigger determined by the customer that puts the mailer into the queue in real time.

The Manifestations of Fear in Print Software Implementations

Software implementations evoke fear in the minds of your employees—these fears are manifested in a variety of ways. You should be looking for fear, not reacting to the symptoms of fear that cause all kinds of issues with print software implementations.

Consolidation in Commercial Printing Rolls On—December 2018 M&A Activity

Mittera acquires Henry Wurst, H.I.G. Capital invests in print, GSB Digital expands in NYC, Alliance adds another franchise system, and more…

Welcome to 2019: The Beginning of the Next Chapter in Print and Packaging?

2019 has all the potential to become a pivotal year in print and packaging. It is a Hunkeler Innovation Days year and the leadup year to drupa 2020…and available technology is maturing. Strap yourselves in for an exciting year!

Big Opportunities for Small Design Houses

On a recent visit to Miami, Senior Editor Cary Sherburne stopped by to visit Carla Llull at House of Llull Atelier, an apparel design and manufacturing operation focused on delivering high quality swimwear. House of Llull is celebrating its fifth anniversary.

What’s the Top Use for AR/VR for Marketers?

Augmented reality (AR) and virtual reality (VR) are changing the way consumers interact with brands. But much of this technology is operating in the background. What is the current status of awareness and adoption of AR/VR and what does it mean for marketers? A survey from GlobalWebIndex provides some insight.

Commercial Printing Employees—2010–2016

In 2010, there were a total of 499,622 employees in all commercial printing and related support businesses (NAICS 323). By 2016, overall industry employment had dropped to 445,992.

Around the Web: 3D Printing Gets Big. Fruit Gets Branded. Textiles Get Transformed. An IoT Toothbrush Gets Updated. ThreadSol Gets Acquired. Edward Gorey Gets Tarotfied.

Phrozen, ironically, helps heat up the desktop 3D printer market. Is the U.S. missing the digital textile transformation bus? A new typeface is based on eye test characters, while another does away with the Latin alphabet entirely. Livetweeting an IoT toothbrush firmware update. All that and more in WhatTheyThink’s weekly miscellany.

Want Higher Profits? Hire More Women

Research consistently shows that companies with gender-diverse leadership teams have significantly higher profits than those that don’t. The reason? Different approaches to hiring, problem-solving, and relationship-building, all of which have positive benefits on the bottom line.

Selling Print Requires More Than Order-Taking

Your customers expect more than a “print order taker” print sales representative. Successful printers require a sales team that can dig in and learn about their customer’s business processes that involve print. When you understand the business process that print is involved in, you get the opportunity to solve other challenges and create more value for your customers. This is now an expectation of most customers.

Technology and Brand Trends Contributing to Changing Global Inks Market

Significant market drivers are having profound impacts on the printing ink market. Technology, changes in world population, and shifts in brand use of printed packaging and graphics, among other trends, are causing disruption in the global inks market that will be seen to 2023. Smithers Pira presents some highlights of its new report “The Future of Global Ink Markets to 2023.”

We Are the World

With the Christmas season upon us, our European correspondent, Morten Reitoft of INKISH.TV, looks back at all the friends he has made in the printing industry around the world, and entreats us to think of all the things that unite rather than divide us.

Wide-Format 2019: What’s Next?

As we head into 2019 and toward 2020, what are the emerging and accelerating trends in wide-format and specialty printing? The buzzword is “convergence,” which will only accelerate, but what other forces are changing the nature of applied graphics?

October 2018 Printing Shipments: Suitable for Framing

Printing shipments for October 2018 came in at $7.27 billion. That’s up from September—and it’s well above October 2018’s $7.08 billion. Welcome to the new seasonality.

Around the Web: Easy 3D Printing. Roman Adiators. Russian Fauxbots. Bad Signs. Mass Broadband. HP Sustainability. Chicken Logs.

A cheap, easy-to-use desktop 3D printer. RIP, Evelyn Berezin, inventor of the word processor. Jules Van Sant’s next adventure. Anonymous New Yorkers’ war on signage. A Massachusetts town creates its own broadband. “Please check for all your personal belongings.” All that and more in WhatTheyThink’s weekly miscellany.

An Augmented Future: How AR is Helping Production Printing

Augmented reality (AR) is a technology that superimposes a digital or computer-generated display (image, video, or words) onto the real world. Although AR is still young, it has advanced enough to impact multiple industries. AR enables a variety of improvements in the print space, and this article explores how AR is affecting the production print market.

Frustrating, Tedious, and Detail-Oriented Print MIS Work

The topic of Print MIS software can be a dangerous topic to bring up if you want to keep things low-key or drama-free. Most printers are really frustrated with their MIS. I’ve been working on customer-facing technology (web-to-print) my whole career—the Print MIS is by far the most important software tool you have in your business.

Lessons from a Well-Intentioned Personalized Mailer

A look at a well-intentioned personalized mailing that illustrates why it’s so important to get these communications right. Not just so the client gets the best return on investment, but to preserve your own relationship with the client. Poor personalization = poor results, and poor results = disengaged clients. Nobody wants that.

MakerBot Method Bridges the Gap Between Desktop and Industrial 3D Printing

MakerBot, a subsidiary of Stratasys, has two primary missions: Helping to innovate in STEM education to better prepare kids for the future, and to help companies bring product to market faster. It is in this latter category that today’s announcement of MakerBot Method falls. Senior Editor Cary Sherburne spoke with Forrest Leighton and Shawn Miely of MakerBot to learn more.

Cognizant Projects +148% Growth in Fashion Designer Jobs, Highlights the Future of Work

I was intrigued to read in a recent Axios newsletter that fashion designer jobs are expected to increase by +148%, according to Cognizant, a technology and business services company. I reached out to Ben Pring, who runs the company’s Center for the Future of Work, to learn more. And boy, did I learn more!

Around the Web: 3D-Printed Food. Font for Dyslexics. Fiction On Demand. “Retail Rashomon.” Virtual Vermeer. Murdering Mercator. The Future from 1988. Stay Away from 536.

Open Source versions of the Creative Cloud applications. A new font aids reading for dyslexics. Yet another take on what’s happening with retail. Cutting Greenland down to size. Futurists in 1988 predict the jobs of the future. Have a time machine? Skip A.D. 536. All that and more in WhatTheyThink’s weekly miscellany.

Printing Industry Profits: The Tale of Two Cities Continues

Industry profits data came out earlier this week, and it was good and bad news. Overall, annualized profits for Q3 2018 were $3.07 billion—not a huge gain from Q2, but a gain nonetheless. But it’s the ongoing saga of the low profitability of large printers dragging down average industry profitability.

The Waning Fortunes of the Time Inc. Magazines—November 2018 M&A Activity

Meredith sells off iconic American magazine titles, Quad/Graphics acquires Periscope, PE continues love affair with labels, and more…

Digital Textiles: The Next Frontier for Commercial Printers

For the most part, commercial printers are locked out of the existing supply chain for digital textiles. This article explores the more accessible textile segments that commercial printers can participate in, including textile-based sign and display graphics and direct-to-garment.

Wide Format 2018: What Kind of Day Has It Been?

What were the big trends in wide-format and specialty printing in 2018? It’s been a year of convergence and while shops that were likely to transition to wide-format have largely done so, the applications that can be produced are constantly changing, as new materials and new inks hit the market. Let’s have a look at what’s been happening.

Understanding the Software Feature Request

Software is never done. It has to keep moving to stay compatible. It operates in business processes that keep changing. The consumer expectation of how fast and easy software can change is being set by some of the most valuable companies on the planet.

Data: Wide-Format Still Front and Center

Wide-format is here with a vengeance. One webinar provided a great summary of data on the growth and opportunities in wide-format graphics.

Esko—Firing on All Cylinders

Esko has been the premier provider of software and hardware solutions for label and packaging prepress. Now that the market is changing, what are they doing to address these new requirements? A lot!

As Industry Convergence Continues, Xplor International and ISA Colocate Events

The convergence continues: the International Sign Association and Xplor International have announced that in April 2019, the Sign Expo 2019 and XPLOR19 will colocate.

Prepress and Postpress Services Establishments—2016

In 2016, there were 1,545 total U.S. establishments offering prepress and/or postpress services (NAICS 32312); 51% of these establishments had fewer than 10 employees.

Around the Web: Really Clickable Paper. Chocing Typography. More Gift Wrap Ideas. Guerrilla Signage. Alexa Sleeps with the Fishes. P Is for Pterodactyl. Beard Lights!

A new kind of electronic paper. The science of paper crumpling. How Choc became a ubiquitous typeface. A “guerilla artist” produces life-affirming stealth signage. Alexa has been integrated into Big Mouth Billy Bass, for reasons passing understanding. A collision of vehicle graphics, AI, and public shaming. All that and more in WhatTheyThink's weekly miscellany.

Achieving Successful Sales in 2019

As 2018 draws to a close, you’re likely doing one of two things: focusing on meeting/exceeding your sales goals for the year or reflecting on why your goal has proven to be unreachable. In many cases, the process used to achieve the goal fails to deliver the desired results. This article explores methods for exceeding your business goals in 2019.

Results Metrics: Why You Gotta Dig

When we look at case studies, we immediately scan to the bottom of the page to see what the metrics are. One case study from IMS Direct illustrates why it’s important to look deeper into the numbers to find the real story.

Commentary & Analysis

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