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RayWear Gives Cannabis Workers as Much Protection as the Plants

Do you use sunscreen when in the sun? Of course you do. But if you are working under the powerful lights used to artificially grow plants—say, legal cannabis—are you taking the same precautions? Because that light can be as dangerous—or even more dangerous—than sunlight. Senior Editor Cary Sherburne spoke with Daniel Jordan, founder of RayWear Clothing Company, who has made it his personal mission to provide clothing that will protect cannabis workers from the harsh environments in which they work.

Monday, January 14, 2019

RayWear’s patent-pending fabrics claim to offer the most complete protection against the full radiation spectrum endured by today’s growers. Its gear provides up to 99% visible light radiation reduction, significant reduction in infrared (IR) radiation, and it has a rating of 50+ UPF (ultraviolet protection factor), the highest rating any fabric can achieve. In this interview, Daniel Jordan explains why he founded RayWear Clothing Company, why their products are different (and important), and what the future holds.

WhatTheyThink: Daniel, tell us a little about RayWear Clothing Company and why you founded it.

Daniel Jordan: Let me start with my personal story, which drove me to start this business. For my family, 2016 was an extremely difficult year. My grandmother lost her battle with cancer, and just months before she passed, both my father and grandfather were diagnosed with cancer. You don’t really understand the impact of cancer until it affects you personally. It changed everything for me. I was living in Las Vegas. I immediately packed my car and drove to San Diego where my family lives. At the time, I was also in a partnership with a dermatologist. We were working to develop a specialized clothing line to protect workers from harmful light radiation, which we know causes cancer. That partnership didn’t work out, but I was able to take those ideas and bring them to fruition with RayWear Clothing Company.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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