Creating physical samples to ensure accurate fit is a costly and time-consuming element of the garment design process. Jordache EVP Shaul Cohen has been able to leverage 3D technologies to achieve an 80% reduction in failed fit, taking a process that once consumed at least three weeks for each iteration down to a matter of days for the entire process. In this interview, Cohen provides an overview of Jordache, shares a bit of his background, and talks about how the company is using—and plans to use—3D technologies.

WhatTheyThink:  Shaul, thanks for taking the time to speak with us. Let’s start with a little background on Jordache. I think when people hear the brand name, they think Jeans, but the company is much more than that, right?

Shaul Cohen:  It sure is, and it’s a great American Dream story. Jordache is a privately-held company that started when three brothers immigrated to the United States from Israel in the early 1970s. They basically came here with nothing. In fact, they came by boat because they couldn’t afford to fly. They built an empire with a lot of creativity and the courage to make decisions that were difficult, courageous and not typical. I don’t think other people would have made some of the decisions they made. They came with nothing, and they changed a lot of things in the fashion industry. They took denim from functional apparel to fashion in the U.S market—a sexy fit, and very provocative advertising for the time. This included an image of a woman from the back wearing jeans only. This was quite provocative at the time.