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Roland DGA Enters Direct to Garment Market

Senior Editor Cary Sherburne spoke with Roland DGA President Andrew Oransky about the company’s entry into the direct-to-garment (DTG) market as well as its overall go-to-market strategy and its future plans relative to direct-to-textile printing.

Monday, March 04, 2019

The announcement by Roland DGA about its first entry into the direct-to-garment (DTG) market, the VersaSTUDIO BT-12, in January caught my eye. Roland has offered heat-transfer dye-sub solutions for fabric for some time, but largely targeting the sign market. This, combined with its direct-to-textile technology demonstration at the recent Imprinted Sportswear Show (ISS) signals an interest on the part of the company in addressing the lucrative growth market in digital textile printing. I spoke with Roland DGA CEO Andrew Oransky to learn more.

WhatTheyThink:  Andrew, clearly our readers know who Roland DGA is but may not understand the full scope of the business. Give us a little background on the company.

Andrew Oransky:  Throughout the history of Roland, we have prided ourselves on being a company that helps both digitize and democratize analog industries. We were founded in 1981, and we have evolved a great deal over the last 38 years. We have developed a knack for figuring out how to make relatively expensive first- or second-generation digital equipment much more available to small businesses.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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