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Every Employee in Your Business Needs to Be Technical

Technical people are a differentiator in your business—not just the typical geeks, but technical people at every position in your company. When your print business is staffed by technical people, they have a greater potential to deliver profitable growth.

Wednesday, January 23, 2019

Remember when you got away with hiring one technical guy whom you kept in a back room and only called out when the laser printer lost its connection to the network or you purchased new computers?

In fact those kinds of technical skills aren’t as vital anymore as software moves to the cloud (no longer requiring local care and feeding) and the computer hardware we use gets more and more reliable and includes self-updating features.

The technical skills required in a print business today cannot be concentrated into one person who sits in a dark room anymore. Technical skills are now part of every single job position in your print business. As software invades every corner of your business, the people working in those corners are required to interact with, understand, and work in harmony with the software tools required to be profitable.


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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