Do you offer digital embellishments to your customers? If so, we’d like to hear from you!

WhatTheyThink and Taktiful has launched the 2026 Digital Embellishment Study, the third installment in an ongoing effort to understand the current state of the market for inkjet- and specialty toner-based embellishments—and the current survey is still open! 

Yes, we know: everyone and their uncle is asking you to complete a survey, but your feedback is critical to accurately track the changes in digital embellishment year-over-year. The stronger the participation, the more valuable the insights will be for everyone in the industry. The results of this study will provide insights into the size of the embellishment market and identify areas for improvement as well as further market opportunities for vendors and print providers alike that will help grow this segment of the industry.

This short survey will only take about 12–15 minutes to complete (we have pared down the survey from previous years). Your responses will be kept confidential and combined with all of the others in survey totals. We will not release your name or answers to anyone; this is strictly a research project, and responses will not be used to create sales leads for advertisers or dealers. This study can be incredibly useful for sales conversations, market education, and marketing initiatives throughout the year.

For your participation, you will receive access to the aggregated results and key findings.

Take the survey here.

Thanks again for your partnership and for helping us build better data around the digital embellishment market.