Browzwear, founded in 1999, was the first to market with a virtual dressing room and 2D to 3D garment simulation solution. “We believed the world would be buying online and needed to be able to fit online,” said Lena Lim, Browzwear’s Chief Commercial Officer. “While this has proven to be true, we might have been a little ahead of our time. We pivoted to building solutions that make 3D fashion design easier and more realistic, enabling designers to produce digital garments that look, drape, fit, and move almost exactly like real physical garments.

Browzwear’s latest software releases, including VStitcher 8.0 and Lotta 4.0, are designed to enhance end-to-end workflow from cutline design to manufacture, helping to close the digital workflow loop for more effective operations. “VStitcher is our 3D software for apparel design and development,” Lim explained. “It enables garment design from the silhouette through size ranges, graphics, fabrics, trims, colorways, styling, and photorealistic 3D rendering. With Lotta, designers can use any VStitcher 3D garment for rapid design and styling without the need for pattern-making skills. And it syncs in real time with Adobe Illustrator, Photoshop, and more.” The image below shows a variety of laces in 3D and how they appear on the fabric.

As brands and retailers continue to seek ways to get to market faster with more collections, 3D design technologies like Browzwear’s are playing an increasingly critical role. What can often be an 18-month development cycle for fashion can be significantly reduced by using 3D technologies. “Eighteen months is too long in today’s market,” Lim notes. “Trends shift quickly, and brands want to keep up with that pace. 3D technologies also allow better collaboration during the product development and prototyping process, less need for physical samples, and can create realistic images that can be used in ecommerce and in other ways, with a more robust customer experience than a 2D image.”